1. Presented by:
Lavita Coelho (05)
Akash Halankar (14)
Rahul Kadam (16)
Ajay Sarate (37)

2. 1. Makers of the world's largest selling biscuit, Parle-G,
and a host of other very popular brands, the Parle name
symbolizes quality, nutrition and great taste.
2. For around 75 years, Parle have been manufacturing
quality biscuits and confectionery products.
3. All Parle products are manufactured under most
hygienic conditions.
4. Parle Products has 4 manufacturing units for
biscuits and confectionaries at Mumbai, Haryana,
Rajasthan and Karnataka.

3. 1. In 1929 a small company by the name of Parle products emerged in
British dominated India.
2. Parle-G is consumed by people of all ages, from the rich to the poor,
living in cities & in villages.
3. By the year 1949, Parle Glucose biscuits were available not just in
Mumbai but also across the whole country.
4. The early 50s produced over 150 tones of biscuits produced in the
Mumbai factory.
5. Some brands had names that were similar to Parle Glucose Biscuits
so this forced Parle to change the name from Parle Glucose Biscuits
to Parle-G.

4. Organisation structure

5. Public Relation officer
• Help to launch new products and services.
• Help to Reposition a product or service.
• Help to Create or increase interest in a product, service, or brand.
• Help to Influence specific target groups.
• Help to Defend products or services that have suffered from
negative press or perception.
• Help to Enhance the firm's overall image.
• Help to the result of an effective public relations strategy is to
generate additional revenue through greater awareness and
information for the products and services an organization offers.

6. Promotion Mix
The marketing mix tools used by Parle are Advertising, Sales
promotion and Public relations.
1. Advertising :
Parle-G started being advertised in the 80's. It was advertised
mainly through press ads. campaign that was launched by Parle for
Parle-G was - ’G’ maane ’GENIUS’’. For this a series of ads were
shown in which a little kid eats Parle G and tricks the wise and
experienced people.
2. Sales Promotion:
Parle uses the Sales force promotion tool for all its employees.
Every year it holds day fairs at branded venues where games and
fun events are organised for the employees of Parle and their
families; where Parle products are giveaway prizes.

7. Public Relation
• In the year 1997, Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan that went on to become a huge success.
• In year 2002,the promo `Parle-G Mera Sapna Sach Hoga' was all
about fulfilling the dreams of children. There were over 5 lakh
responses and of that, over 300 dreams were fulfilled.
• Dreams that were fulfilled ranged from trips to Disneyland at Paris
& Singapore; meeting their favorite film star Hrithik Roshan; free
ride on a chartered plane; 20 scholarships worth Rs 50,000; a special
cricket coaching camp with the Australian cricketer - Ricky Ponting;
etc.

8. Public relation stategies
1. Goals and Objectives
Good strategy begins with identifying your goals and
stating your objectives. What are the goals and objectives
behind your public relations strategy and can they be
measured and quantified?
Each of these areas may reflect the goals your public
relations campaign may seek to accomplish.
2. Press relations
Communicating news and information of interest about
organizations in the most positive light.
3. Product and service promotion
Sponsoring various efforts to publicize specific products or
services.

9. 4.Firm communications
Promoting a better and more attractive understanding of the
organization with internal and external communications.
5.Lobbying
Communicating with key individuals to positively influence
legislation and regulation.
6.Internal feedback
Advising decision makers within the organization regarding
the public's perception and advising actions to be taken to
change negative opinions.

10. Social Responsibility
• As part of its corporate social responsibility to give back to the
very country that built it, Parle Products introduced the now
famed Golu Galata contest in 2005.Golu means Doll & Galata
means Dhammal.
• An old tradition from the households of Tamil Nadu, the kolu is
the essence of Navaratri celebrations. It is also followed in many
Asian countries, especially Sri Lanka and Japan.
• In 2005, 5000 households participated and in 2006, it was 10,000
households who participated.
• At the end of the celebration, the winners will be felicitated at a
gala prize distribution ceremony.
• 20 scholarships worth Rs 50,000; a special cricket coaching
etc.were provided to children for the contest “mera sapna sach
hoga”