Raipur Sahitya Mahotsav Social Media Case Study and Report

1. Case Study
On
Social Media Promotions
of

2. Objective
• To make public familiar about Raipur Sahitya
Mahotsav.
• To create buzz about the event.

3. Execution
Execution was done in two phases.
1. Pre-Event Activities.
2. Live-Event Activities.

4. Pre-Event Activities
In the initial phase, our target was to make
public familiar about "What Raipur Sahitya
Mahotsav is all about?” as it was organized
forthe1st timeinstate.

5. Promotions on Facebook, YouTube & Twitter
to introduce Raipur Sahitya Mahotsav to
public.

10. Information of celebrities who attended
Raipur Sahitya Mahotsav were posted on
Facebook &Twitter.

13. Various online competitions were
organized on Facebook, Twitter and
Website to promote Raipur Sahitya
Mahotsav to enhance engagement.

15. #HindiBoleTo Contest
#साहित्यिकSelfie Contest

17. Summary of Phase-1
• Initial level promotions on Facebook & Twitter, that were intended to introduce
Raipur Sahitya Mahotsav to public.
• After initial level promotions, the contents of Facebook & Twitter posts were
upgraded with information of Guests who attended Raipur Sahitya Mahotsav.
• The frequency of daily posts was increased to 8-10 posts daily.
• Creative posts were made for various competitions organized to promote Raipur
Sahitya Mahotsav.
• Videos & Posts of Raipur Sahitya Mahotsav were broadcasted in Whatsapp
groups daily.
• Regular replies were given to all the queries received on Facebook, Twitter &
Website of Raipur Sahitya Mahotsav.
• Created Buzz for Raipur Sahitya Mahotsav in Twitter using #HindiBoleTo, which
reached more than 35000 users all over in India.

18. Live-Event Activities
In this phase Live Feeds of Raipur Sahitya
Mahotsav activities through Facebook &
Twitter. It was conducted from ground zero
(i.e. Purkhauti Muktangan).

19. Live-Event Services
• Instant Social Media Updates.
• Guest Video Bytes.
• Feedback Bytes.
• Press release for the day.
• News feed to various media groups (Regional & National).

20. On-Site Team
Five members were there in On-Site team:
• Cameraman
• Content Writer
• IT Engineer
• Social Media Engineer
• Anchor

21. Equipments Used
Equipment Quantity
Laptop 2
3g Camera 1
DSLR Camera 1
Microphone with ID 1
Voice Recorder 1
3g Dongle 2
Other Equipments : Internet, Table, Chair, Electricity, Printer, Power Cable/Spike

22. Daily schedule of Raipur Sahitya Mahotsav
was uploaded in Facebook & Twitter.

23. Paper cuttings of previous day’s programs of
Raipur Sahitya Mahotsav were uploaded.

24. Live Updates

25. Live Updates

26. Live Updates

27. Video Bytes

28. Video Bytes

29. Summary of Phase-2
• Daily schedule of Raipur Sahitya Mahotsav was uploaded in Facebook & Twitter pages
everyday.
• Paper cuttings of previous day’s programs of Raipur Sahitya Mahotsav were uploaded.
• Live updates of whole day were done in Facebook & Twitter. The concerned persons were
also tagged in posts.
• Daily updates of Raipur Sahitya Mahotsav was broadcasted in whatsapp.
• SMS broadcast of daily schedules of Raipur Sahitya Mahotsav were done.
• Review of winners of various competitions organized by Raipur Sahitya Mahotsav were also
uploaded on Facebook & Twitter & the video was also uploaded in YouTube channel.
• Photo albums of daily activities of Raipur Sahitya Mahotsav were also posted in Facebook at
the end of each day.
• Live Updates - The live updates of all Raipur Sahitya Mahotsav programs were done in social
media within 2-5 minutes.

30. Outcome

31. Outcome of these one month long activities:
More than 10,000 Likes
More than 400 Posts
120+ Followers
More than 560 Tweets
15,000+
Views
10,000+
Broadcasts
20,000+ Visits
100+ Contest Entries
1,000+ Invitation Pass Downloads
www.raipursahityamahotsav.org
#RaipurLitFest was displayed more than 20 Lakhs Times.
#SahityaLive was displayed more than 9 Lakhs Times.
#WTFest was displayed more than 2 Lakhs Times.
#SahityaLive was displayed more than 60 Thousands Times.

32. Thank You…!