Keyword tools.pptx

A
Boost Business by Insights and Technology
Tools for keywords research, for SEO
Audit
Boost Business by Insights and Technology
Keyword research Tools
Boost Business by Insights and Technology 3
• Check your site's performance and identify issues that could have a negative SEO impact with Google Search Console.
• So what does GSC do? The answer is that using Google Search Console (GSC) to see how Google scans and indexes your
website. This is useful for analyzing organic search results and troubleshooting technological issues that could affect your
website.
• The difference between Google Search Console and Google Analytics:
- Google Analytics is a web analytics tool that allows you to track the traffic on your website. You may access information
about your visitors, such as their sessions, most viewed pages, conversions, and demographics. This is a user-friendly utility.
- Google Search Console is a website performance monitoring tool that tells you how well (or poorly) your website is
functioning. It provides information on the actual search queries for which your site ranks, your click-through rate, technical
concerns, how your website is scanned, which domains link to you, and so on. It demonstrates the extent to which your
website and Google search are linked. This is a robot-based tool.
What is the use of Google Search Console
Google Search Console (GSC)
Boost Business by Insights and Technology 4
• Google Search Console (previously Google Webmaster Tools) is a free tool that allows anyone with a website
to track how Google sees their site and improve its organic ranking. This involves looking at your referring
domains, mobile site performance, rich search results, and the queries and pages with the most traffic.
• Steps to connect your website with Google search console:
Step 1: Sign into your Google account, this account is business one not the personal account
Step 2: Go to Google Webmaster Tools.
Step 3: Click “Add a property.”
Step 4: Choose “Website” from the drop-down menu and enter the URL of your site.
Step 5: Click “Continue.”
Step 6: Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA
tracking code, or GTM container snippet).
Step 7: If your site supports both http:// and https://, add both as separate sites.
Steps to connect your website with Google search console
Google Search Console (GSC)
Boost Business by Insights and Technology 5
• Because GSC allows you access to sensitive data about a site's or app's performance, you must first confirm
that you own the site or app. Control over a specific property is granted to a specific user through verification.
Each GSC property must have at least one confirmed owner.
• Methods of GSC Validation:
1. HTML file upload: Upload a verification HTML file to a specific location of your website.
2. Domain name provider: Sign into your domain registrar (such as GoDaddy, eNom, or networksolutions.com),
and verify your site directly from GSC or add a DNS TXT or CNAME record.
3. HTML tag: Add a <meta> tag to the <HEAD> section of a specific page’s HTML code.
4. Google Analytics tracking code: Copy the GA tracking code that you use on your site. (You need “edit”
permission in GA for this option.)
5. Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site.
(You need View, Edit, and Manage container-level permissions in GTM for this option.)
Verifying website and app on Google search console
Google Search Console (GSC)
Boost Business by Insights and Technology 6
• When you enter one or more keywords, or even your website URL into Google Keyword Planner, it will return a
list of similar keywords along with simple data that show how competitive each one is and how many searches
it receives on both a global and local level.
• It will also display historical statistics and information on how a list of keywords performed in the past, as well
as construct a new keyword list by multiplying several lists of keywords together. It can also help you set
competitive bids and budgets for your AdWords campaigns because it's a free AdWords tool.
Google Keyword Planner
Free keyword research tools
Boost Business by Insights and Technology 7
Google Keyword Planner
Free keyword research tools
Boost Business by Insights and Technology 8
• You can add several keywords and filter by location, browsing history, and category in Google Trends. Once
you've entered that information, it'll show you how much web interest there is for a specific keyword, what
sparked it (for example, press coverage), and where the traffic is coming from, as well as similar phrases.
• Unlike most keyword research tools, it doesn't only give you static keyword volume numbers. Instead, it creates
vibrant, interactive graphs that you can engage with, download, and even display on your own website.
• Using Google Trends for the best function is that if you're trying to choose between two keyword variations for
the headline of your most recent blog post. Simply use Google Trends to compare the two and see which is
being queried more frequently.
Google Trends
Free keyword research tools
Boost Business by Insights and Technology 9
• It can be handy if you're only looking for a list of long-tail keyword recommendations connected to one you
already have in mind. It's also totally free; you don't even need to register and login to utilize the most basic
version.
Keyword Tool.io
Free keyword research tools
Boost Business by Insights and Technology 10
Paid keyword research tools
Term Explorer Moz's Keyword Difficulty Tool SEMrush Ahrefs GrowthBar
Fee $34/mo. for Basic; $97/mo.
for Pro; $499/mo. for
Agency
$99/mo. for Standard; $149/mo. for
Medium; $249/mo. for Large;
$599/mo. for Premium
$69.95/mo. for Pro;
$149.95/mo. for Guru;
$549.95/mo. for Business
$99/mo. for Lite;
$179/mo. for Standard;
$399/mo. for Advanced
5-Day Free Trial, $29/mo.
for Pro; $79/mo for Scale
Functions - the results on page one
of search engine results
pages (SERPs)
- research domain age,
page ranking, and links
- the number of keyword
occurrences in title, URL,
and headers for individual
webpages
- Export in .csv file for
running custom report
- competitive keyword analysis
- Export in .csv file for running
custom report
- When you add a keyword into this
tool, it will provide the top ten
results. Then, depending on the
pages that currently rank for that
keyword, it will award a "Difficulty
Score" to that term. You can check
the search volume for your
keywords and then go to the SERP
to see the top 10 results for each
phrase.
- competitive keyword
analysis
- Position tracking
- Provide charts in
dashboard
This functions are similar
to SEMrush, and some
extra functions
- estimate how many
searches become real
page visits
- Clicks metrics & Clicks
per Search metrics
- Huge database of
keyword - List of
keyword over 200
countries.
- competitive analysis
- rank tracking
- content generation
- AI-powered blogging
tool
Boost Business by Insights and Technology
Guide to find the best keyword
Boost Business by Insights and Technology 12
• You'll need to find high-volume search terms before you start generating quality content.
• It's usually a time-consuming activity that necessitates a significant amount of effort to sift through information, figures, and
compare vast lists of keywords. But it's critical that you do it well. The core of your SEO strategy and content generation will
be rigorous keyword research.
Step 1: Study your niche
You begin by learning everything you can about your topic or area. It can provide you with unique ideas and point you in the
direction of aspects of your marketing and SEO plan that you may not have considered before.
Step 2: Define the goals
Try to answer all these question first
Who are you?
What is your brand about?
What makes you special?
What is your website about?
What promises do you make on your website?
After answer all these, it provides you a direction of your SEO strategy
Guide to find the best keyword
Boost Business by Insights and Technology 13
Step 3: Make a list of relevant topics
Break it down into smaller topic buckets based on your brand's major category and the goals you want to attain. Make
a list of all the keywords and phrases connected to your brand that you want to rank for on Google.They should be
about issues that are essential to your company and are related to your buyer personas.
Step 4: Create a list of seed keywords
These keywords should be linked to your diverse subjects and, more significantly, terms that your target audience
would Google.
Step 5: Use the relevant keyword tool
Step 6: Study the search intent
The intent or reason for people searching for a given term is known as search intent.
Step 7: Identify long tail keywords
Seed keywords are short search terms that are closely related to the primary topic or area of your business. Long tail
keywords, but at the other hand, are more detailed and are generally associated with your brand's smaller sub-topics.
When compared to seed keywords, matching your target audience's search intent to long tail keywords is significantly
easier.
Guide to find the best keyword
Boost Business by Insights and Technology 14
Step 8: Do the competitors analysis
Studying the competition of various keywords can also enable you to discover search terms that may be too
difficult to rank for. Above all, you'll be able to identify keyword opportunity gaps. These opportunities present
themselves when you discover relevant keywords that are linked to your business or sector and have a low to
medium level of competition.
Guide to find the best keyword
Boost Business by Insights and Technology 15
• https://www.wordtracker.com/#:~:text=The%20Google%20keyword%20research%20tool,similar%20keywords
%20are%20grouped%20together.
• https://keywordtool.io/
• https://backlinko.com/keyword-research-tools
• https://www.wpbeginner.com/showcase/best-keyword-research-tools-for-seo/
• https://blog.hubspot.com/marketing/google-search-console
• https://blog.hubspot.com/blog/tabid/6307/bid/22842/4-helpful-tools-for-identifying-the-right-keywords.aspx
• https://keywordtool.io/blog/keyword-research/
• https://www.jcchouinard.com/google-search-console/#What_does_Google_Search_Console_do
References
Boost Business by Insights and Technology
Thuy Dinh (Mrs.) – Managing Director
Tel: 0933969538
Email: thuydinh@ashavi.com
16
1 de 16

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Keyword tools.pptx

  • 1. Boost Business by Insights and Technology Tools for keywords research, for SEO Audit
  • 2. Boost Business by Insights and Technology Keyword research Tools
  • 3. Boost Business by Insights and Technology 3 • Check your site's performance and identify issues that could have a negative SEO impact with Google Search Console. • So what does GSC do? The answer is that using Google Search Console (GSC) to see how Google scans and indexes your website. This is useful for analyzing organic search results and troubleshooting technological issues that could affect your website. • The difference between Google Search Console and Google Analytics: - Google Analytics is a web analytics tool that allows you to track the traffic on your website. You may access information about your visitors, such as their sessions, most viewed pages, conversions, and demographics. This is a user-friendly utility. - Google Search Console is a website performance monitoring tool that tells you how well (or poorly) your website is functioning. It provides information on the actual search queries for which your site ranks, your click-through rate, technical concerns, how your website is scanned, which domains link to you, and so on. It demonstrates the extent to which your website and Google search are linked. This is a robot-based tool. What is the use of Google Search Console Google Search Console (GSC)
  • 4. Boost Business by Insights and Technology 4 • Google Search Console (previously Google Webmaster Tools) is a free tool that allows anyone with a website to track how Google sees their site and improve its organic ranking. This involves looking at your referring domains, mobile site performance, rich search results, and the queries and pages with the most traffic. • Steps to connect your website with Google search console: Step 1: Sign into your Google account, this account is business one not the personal account Step 2: Go to Google Webmaster Tools. Step 3: Click “Add a property.” Step 4: Choose “Website” from the drop-down menu and enter the URL of your site. Step 5: Click “Continue.” Step 6: Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Step 7: If your site supports both http:// and https://, add both as separate sites. Steps to connect your website with Google search console Google Search Console (GSC)
  • 5. Boost Business by Insights and Technology 5 • Because GSC allows you access to sensitive data about a site's or app's performance, you must first confirm that you own the site or app. Control over a specific property is granted to a specific user through verification. Each GSC property must have at least one confirmed owner. • Methods of GSC Validation: 1. HTML file upload: Upload a verification HTML file to a specific location of your website. 2. Domain name provider: Sign into your domain registrar (such as GoDaddy, eNom, or networksolutions.com), and verify your site directly from GSC or add a DNS TXT or CNAME record. 3. HTML tag: Add a <meta> tag to the <HEAD> section of a specific page’s HTML code. 4. Google Analytics tracking code: Copy the GA tracking code that you use on your site. (You need “edit” permission in GA for this option.) 5. Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. (You need View, Edit, and Manage container-level permissions in GTM for this option.) Verifying website and app on Google search console Google Search Console (GSC)
  • 6. Boost Business by Insights and Technology 6 • When you enter one or more keywords, or even your website URL into Google Keyword Planner, it will return a list of similar keywords along with simple data that show how competitive each one is and how many searches it receives on both a global and local level. • It will also display historical statistics and information on how a list of keywords performed in the past, as well as construct a new keyword list by multiplying several lists of keywords together. It can also help you set competitive bids and budgets for your AdWords campaigns because it's a free AdWords tool. Google Keyword Planner Free keyword research tools
  • 7. Boost Business by Insights and Technology 7 Google Keyword Planner Free keyword research tools
  • 8. Boost Business by Insights and Technology 8 • You can add several keywords and filter by location, browsing history, and category in Google Trends. Once you've entered that information, it'll show you how much web interest there is for a specific keyword, what sparked it (for example, press coverage), and where the traffic is coming from, as well as similar phrases. • Unlike most keyword research tools, it doesn't only give you static keyword volume numbers. Instead, it creates vibrant, interactive graphs that you can engage with, download, and even display on your own website. • Using Google Trends for the best function is that if you're trying to choose between two keyword variations for the headline of your most recent blog post. Simply use Google Trends to compare the two and see which is being queried more frequently. Google Trends Free keyword research tools
  • 9. Boost Business by Insights and Technology 9 • It can be handy if you're only looking for a list of long-tail keyword recommendations connected to one you already have in mind. It's also totally free; you don't even need to register and login to utilize the most basic version. Keyword Tool.io Free keyword research tools
  • 10. Boost Business by Insights and Technology 10 Paid keyword research tools Term Explorer Moz's Keyword Difficulty Tool SEMrush Ahrefs GrowthBar Fee $34/mo. for Basic; $97/mo. for Pro; $499/mo. for Agency $99/mo. for Standard; $149/mo. for Medium; $249/mo. for Large; $599/mo. for Premium $69.95/mo. for Pro; $149.95/mo. for Guru; $549.95/mo. for Business $99/mo. for Lite; $179/mo. for Standard; $399/mo. for Advanced 5-Day Free Trial, $29/mo. for Pro; $79/mo for Scale Functions - the results on page one of search engine results pages (SERPs) - research domain age, page ranking, and links - the number of keyword occurrences in title, URL, and headers for individual webpages - Export in .csv file for running custom report - competitive keyword analysis - Export in .csv file for running custom report - When you add a keyword into this tool, it will provide the top ten results. Then, depending on the pages that currently rank for that keyword, it will award a "Difficulty Score" to that term. You can check the search volume for your keywords and then go to the SERP to see the top 10 results for each phrase. - competitive keyword analysis - Position tracking - Provide charts in dashboard This functions are similar to SEMrush, and some extra functions - estimate how many searches become real page visits - Clicks metrics & Clicks per Search metrics - Huge database of keyword - List of keyword over 200 countries. - competitive analysis - rank tracking - content generation - AI-powered blogging tool
  • 11. Boost Business by Insights and Technology Guide to find the best keyword
  • 12. Boost Business by Insights and Technology 12 • You'll need to find high-volume search terms before you start generating quality content. • It's usually a time-consuming activity that necessitates a significant amount of effort to sift through information, figures, and compare vast lists of keywords. But it's critical that you do it well. The core of your SEO strategy and content generation will be rigorous keyword research. Step 1: Study your niche You begin by learning everything you can about your topic or area. It can provide you with unique ideas and point you in the direction of aspects of your marketing and SEO plan that you may not have considered before. Step 2: Define the goals Try to answer all these question first Who are you? What is your brand about? What makes you special? What is your website about? What promises do you make on your website? After answer all these, it provides you a direction of your SEO strategy Guide to find the best keyword
  • 13. Boost Business by Insights and Technology 13 Step 3: Make a list of relevant topics Break it down into smaller topic buckets based on your brand's major category and the goals you want to attain. Make a list of all the keywords and phrases connected to your brand that you want to rank for on Google.They should be about issues that are essential to your company and are related to your buyer personas. Step 4: Create a list of seed keywords These keywords should be linked to your diverse subjects and, more significantly, terms that your target audience would Google. Step 5: Use the relevant keyword tool Step 6: Study the search intent The intent or reason for people searching for a given term is known as search intent. Step 7: Identify long tail keywords Seed keywords are short search terms that are closely related to the primary topic or area of your business. Long tail keywords, but at the other hand, are more detailed and are generally associated with your brand's smaller sub-topics. When compared to seed keywords, matching your target audience's search intent to long tail keywords is significantly easier. Guide to find the best keyword
  • 14. Boost Business by Insights and Technology 14 Step 8: Do the competitors analysis Studying the competition of various keywords can also enable you to discover search terms that may be too difficult to rank for. Above all, you'll be able to identify keyword opportunity gaps. These opportunities present themselves when you discover relevant keywords that are linked to your business or sector and have a low to medium level of competition. Guide to find the best keyword
  • 15. Boost Business by Insights and Technology 15 • https://www.wordtracker.com/#:~:text=The%20Google%20keyword%20research%20tool,similar%20keywords %20are%20grouped%20together. • https://keywordtool.io/ • https://backlinko.com/keyword-research-tools • https://www.wpbeginner.com/showcase/best-keyword-research-tools-for-seo/ • https://blog.hubspot.com/marketing/google-search-console • https://blog.hubspot.com/blog/tabid/6307/bid/22842/4-helpful-tools-for-identifying-the-right-keywords.aspx • https://keywordtool.io/blog/keyword-research/ • https://www.jcchouinard.com/google-search-console/#What_does_Google_Search_Console_do References
  • 16. Boost Business by Insights and Technology Thuy Dinh (Mrs.) – Managing Director Tel: 0933969538 Email: thuydinh@ashavi.com 16

Notas do Editor

  1. GrowthBar: Once you enter a keyword you want to rank for, GrowthBar generates an outline for you to follow in order to write SEO-optimized content. In order to do this, GrowthBar uses OpenAI GPT-3, the largest language model ever created.   
  2. Thấu hiểu các factors của consumer khi searching thì sẽ optimized phần keyword research