The Aircraft Interiors Expo is in its 17th year. Aviation experts from around the world will gather from 5 to 7 April 2016 at the International Trade Fair on Aircraft Interiors in Hamburg. ARTS is at the Hanse Pavilion in Hall B6 presenting its new brand design.

1. PRESS RELEASE
7 March 2016
1
Melanie Wolf – Press Contact
ARTS Holding SE | Airport Center Dresden | Hermann-Reichelt-Str. 3 | 01109 Dresden
Tel .: 49 (0) 351 795 808-42 | Fax 49 (0) 351 795 808 17 | melanie.wolf@arts.aero | www.arts.aero
ARTS with new brand appearance at
AIX 2016
DRESDEN. The Aircraft Interiors Expo is in its 17th year. Aviation experts from around the world will gather
from 5 to 7 April 2016 at the International Trade Fair on Aircraft Interiors in Hamburg. ARTS is at the Hanse
Pavilion in Hall B6 presenting its new brand design.
At ARTS, all signs point to change and the AIX 2016 acts as launching pad for new ARTS brand design. With a
new logo, new message: "Extending Your Success," and a new look, ARTS is now positioned even stronger in
the industry. Under the newly defined brand, ARTS unite the three service fields: Experts, Processes and
Solutions. Within these core areas ARTS supports the aerospace industry and the dream of a more efficient,
easier, faster and safer flying, always finding something new in terms of product form and service. The
company's well-known traditional logo was shaped over 15 years. ARTS now relies on a new brand strategy
with a modern brand identity to structure its product portfolio according to performance and customer benefits.
This historic change was preceded by a one-year process of analysis and market research. The triad Experts,
Processes and Solutions in combination with the new slogan "Extending Your Success" promises: "With its
people, their knowledge or turnkey solutions, ARTS has enlarged the success of aerospace companies across
Europe."
"The Aircraft Interiors Expo is the perfect platform to showcase the latest of the brand. In the exhibition concept,
ARTS stands for the industry, modernisation and internationalism," says Gerald Unger, ARTS founder and CEO.
During the fair, 1 000 airline buyers, more than 530 suppliers in the aviation industry and 14 000 trade visitors
are expected.
ARTS can be found at the Aircraft Interiors Expo 2016 in the Hanse Pavilion in Hall B6, stand 6E80-1.6.
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Further information: ARTS logo. AIX 2016
ARTS (Aircraft Related Technical Services) supports the aerospace industry with expertise across Europe: with people and their knowledge or
turnkey solutions. With five branches and over 25 project sites, more than 400 technical and commercial experts are active in ARTS. With its
expertise in the aerospace industry, ARTS provides customers with new ideas and additional capacity, enabling them to overcome bottlenecks
and concentrate on their core business. Partnering with ARTS gives companies an edge in the market by complementing and rounding off their
resources.