Two weeks between UEFA Champions League match days seem to be lasting too long. We decided to use them wisely and explore different things connected to clubs, fans and football. ARG Sport tried to find common factors between stadiums’ capacities and Foursqaure check-ins. The data that we got would be interesting for fans, but first of all it could be used by brand-managers and marketing departments of football clubs. For any details about the formulas and indexes: 17@arg-sport.com Full version of this presentation you can find here: http://www.slideshare.net/ARG-Sport/stadiums-full

1. ARG SPORT
PRESENTS
Analyses of attendance and social media,
based on the first matches of
UEFA Champions League group stage

2. CLICK TO EXPLORE YOUR CLUB

3. Recommend
your fans to use
Doosan Arena
96,5% filled
Your fans don’t use
foursquare

4. Recommend
your fans to use
Anoeta Stadium
87% filled
Your fans don’t use
foursquare

5. Stadio San Paolo
92,6% filled
Recommend
your fans to use
Your fans don’t use
foursquare

6. Stade Velodrome
64% filled
Recommend
your fans to use
Your fans don’t use
foursquare

7. Recommend
your fans to use
Ernst Happel Stadion
70,7% filled
Do you know them?

8. Veltins Arena
80% filled
Recommend
your fans to use
Your fans don’t use
foursquare

9. Recommend
your fans to use
Parken
96% filled
Your fans don’t use
foursquare

10. Estadio Vicente Calderon
61,6% filled
Recommend
your fans to use
Do you know them?

11. Recommend
your fans to use
Karaiskaki Stadium
97,3% filled
Do you know them?

12. Stamford Bridge
96% filled
Recommend
your fans to use
Your fans don’t use
foursquare

13. Recommend
your fans to use
Estadio da Luz
44,8% filled
Do you know them?

14. Allianz Arena
95,6% filled
Recommend
your fans to use
Do you know them?

15. Recommend
your fans to use
San Siro
68,2% filled
Do you know them?

16. Old Trafford
100% filled
Recommend
your fans to use
Your fans don’t use
foursquare

17. Recommend
your fans to use
Camp Nou
80,3% filled
Do you know them?

18. Türk Telekom Arena
90,5% filled
Recommend
your fans to use
Do you know them?

19. HIGH ATTENDANCE ON PREVIOUS UCL GAME
Old Trafford 100%
Karaiskaki Stadium 97,3%
Doosan Arena 96,5%
Parken 96%
Stamford Bridge 96%
Allianz Arena 95,6%
Stadio San Paolo 92,6%
Türk Telekom Arena 90,5%

20. LOW ATTENDANCE ON PREVIOUS UCL GAME
Anoeta Stadium 87%
Camp Nou 80,3%
Veltins-Arena 80%
Ernst Happel Stadion 70,7%
San Siro 68,2%
Stade Vélodrome 64%
Estadio Vicente Calderón 61,6%
Estádio da Luz 44,8%

21. number of fans
growing
fans full digital-profiles
exploring fans using
location-based services
+
+

22. One cup – one winner
But every effort
should bring
a profit
Contact us:
17@arg-sport.com
Starting form
social media