23. Social Context in advertising
Word of mouth at work
Bacardi
Friends influence friends
24. Social context increases effectiveness
4
68% 2X
lift in
ad recall
increase in message
awareness X
increase in
purchase intent
25. Reach Block Value Proposition
• Use any Ad format including Engagement Ads
▪ impressions guaranteed Mon-Thu
▪ impressions guaranteed Fri-Sun
▪ Estimated 2m unique users
▪ First 5 imps. of every user over 24 hours
▪ Targeting adult audience or 18+
Become the primary advertiser over 24
hours on Facebook’s highly trafficked
Homepage reaching a potential 2.0m+
audience
*Delivery & cost subject to market fluctuations and agency pricing structures respectively
26. Go where your audience is going
Reach Blocks serve Premium Ads on Homepage & Profiles
27. Rotate series of creatives
• Build compelling marketing journeys over 24 hours
First 2 Impressions
3rd Impressions
4th & 5th
Impressions
Cobra beer used multiple ads
to engage with users.
Frequency capped to 5 per
user
28. Insights from engagement ads
Running engagement ads provides you with user insights
When running Like, Poll, Events ads you can
gain insights into what your fans are into
Top TV
Top Interests Top Movies Top Music Top Books
Shows
Harry Potter
Reading Eastenders Dirty Dancing Pink Series
Pretty Kings of Leon Twilight
Music CSI
Woman
Take That True Stories
Cooking Hollyoaks Ghost
Queen Bible
Shopping Friends Green Mile
Learning: Engagement
Westlife Martina Cole
Walking Soaps Grease campaign insights can be used
to help plan your Pages
conversational calendar
31. CNN.com – An early adopter
Audiences could choose
to see just their friends
Comments or updates
from the World
The CNN Live Stream
produced 8,500
Comments per minute
at it’s peak when
Obama was speaking
The Obama Live Stream ushered in a driving Unique users up
new way to watch live broadcast 2m – 6m
socially with the world
43. Facebook Places
Chris Porter is presenting at Bacardi London
44. Places
Who. What. When. And now where.
See who’s checked in
nearby
And tell your friends
where you are and who
you’re with
Generating a story in
their News Feed
52. Facebook Credits: A virtual currency
Universally accepted across applications
Safe and secure
Seamlessly integrated into our platform
Currently in Beta w/140 applications
53. Facebook Credits: A virtual currency
Buy gifts for a friend at the
touch of a button…
Buy credits to make
purchases with CONNECT
partners…
Earn credits through completing
tasks. competitions, checking in
using Facebook places