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Why Growth Companies
Stop Growing…
…and what to do about it!

Dave Power
CEO Vision
Gazelles Drive The Economy

All
Companies

Net New
Jobs

Global 2000
Gazelles
Mid-Market

Startups
4 years @ 20%

© Power Strategy Inc, 2014
The $30 Million Ceiling
>	
  $100	
  

Annual	
  Revenue	
  
When	
  Acquired	
  
(millions)	
  

6%	
  

$60	
  -­‐	
  $100	
  

6%	
  

~	
  
$50	
  -­‐	
  $60	
  

4%	
  

$40	
  -­‐	
  $50	
  

3%	
  

$30	
  -­‐	
  $40	
  

11%	
  

$20	
  -­‐	
  $30	
  

16%	
  

$10	
  -­‐	
  $20	
  

70%	
  Acquired	
  With	
  	
  
<$30M	
  In	
  Revenues	
  

18%	
  

<	
  $10	
  

36%	
  

%	
  of	
  All	
  So(ware	
  Acquisi2ons	
  
Source:	
  Shea	
  &	
  Company	
  
© Power Strategy Inc, 2014
What’s The Problem?
	
  
	
  “Not	
  growing	
  fast	
  enough”	
  
	
  
	
  “Not	
  developing	
  great	
  new	
  products	
  and	
  services”	
  
	
  
	
  “No	
  2me”	
  
	
  
	
  “No	
  process”	
  
	
  
	
  (No	
  vision)	
  

	
  
© Power Strategy Inc, 2014
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  not	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innovaMon	
  process	
  
5.  Leaders	
  make	
  innovaMon	
  possible	
  

	
  
© Power Strategy Inc, 2014
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  not	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innovaMon	
  process	
  
5.  Leaders	
  make	
  innovaMon	
  possible	
  

	
  
© Power Strategy Inc, 2014
Planning for Success

Revenue

Growth Plan

$10M

Early Success!
Time

© Power Strategy Inc, 2014
The Tyranny of the S Curve

Revenue

$30M

$10M

Time

© Power Strategy Inc, 2014
LoJack: 1992-2007

250000	
  

Lojack	
  Revenues	
  
200000	
  

150000	
  

Hot	
  Growth	
  Company	
  

100000	
  

InternaMonal	
  Expansion:	
  	
  
Boomerang	
  AcquisiMon	
  

50000	
  

0	
  

Dealers	
  InstallaMon	
  Plan	
  
1	
  
1992 2	
  

© Power Strategy Inc, 2014

3	
  

4	
  

5	
  

6	
  

7	
  

8	
  

9	
  

10	
  

11	
   12	
  

13	
  

14	
  

15	
   2007
16	
  
Lojack:	
  1992	
  -­‐	
  2007	
  
250000	
  

Lojack	
  Revenues	
  
200000	
  

Hot	
  Growth	
  Company	
  
150000	
  

100000	
  

InternaMonal	
  Expansion:	
  	
  
Boomerang	
  AcquisiMon	
  

50000	
  

0	
  

Dealers	
  InstallaMon	
  Plan	
  
1	
  
1992 2	
  

3	
  

4	
  

40.0%	
  

5	
  

6	
  

7	
  

8	
  

9	
  

10	
  

11	
   12	
  

13	
  

14	
  

15	
   2007
16	
  

Lojack	
  Annual	
  Growth	
  Rates	
  

35.0%	
  
30.0%	
  
25.0%	
  

Gazelle	
  

20.0%	
  
15.0%	
  
10.0%	
  
5.0%	
  
0.0%	
  
1	
  
© Power Strategy Inc, 2014

2	
  

3	
  

4	
  

5	
  

6	
  

7	
  

8	
  

9	
  

10	
  

11	
  

12	
  

13	
  

14	
  

15	
  
LoJack: 1992-2012
Lojack:	
  	
  1992	
  -­‐	
  2012	
  
250000	
  

Lojack	
  Revenues	
  
200000	
  

Market	
  SaturaMon	
  
	
  
Declining	
  Car	
  The^s	
  
	
  
GPS	
  CompeMtors	
  
	
  	
  	
  	
  	
  	
  	
  	
  (OnStar)	
  

150000	
  

100000	
  

50000	
  

0	
  

1992 2	
  
1	
  

3	
  

4	
  

5	
  

6	
  

50.0%	
  

7	
  

8	
  

9	
  

10	
  

11	
  

12	
  

13	
  

14	
  

15	
  

16	
  

17	
  

18	
  

19	
  

20	
  

2012
21	
  

15	
  

16	
  

17	
  

18	
  

19	
  

20	
  

Lojack	
  Annual	
  Growth	
  Rates	
  

40.0%	
  
30.0%	
  
20.0%	
  
10.0%	
  
0.0%	
  
-­‐10.0%	
  

1	
  

-­‐20.0%	
  
-­‐30.0%	
  
-­‐40.0%	
  
© Power Strategy Inc, 2014

2	
  

3	
  

4	
  

5	
  

6	
  

7	
  

8	
  

9	
  

10	
  

11	
  

12	
  

13	
  

14	
  
$30	
  

LoJack	
  Stock	
  Price	
  

$25	
  
$20	
  
$15	
  
$10	
  
$5	
  
$0	
  
1	
  	
  	
  	
  	
  4	
  	
  	
  	
  	
  7	
  10	
  13	
  16	
  19	
  22	
  25	
  28	
  31	
  34	
  37	
  40	
  43	
  46	
  49	
  52	
  55	
  58	
  61	
  64	
  67	
  70	
  73	
  76	
  79	
  82	
  
	
  	
   	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1995 	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  2000 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2005	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2010	
  
© Power Strategy Inc, 2014
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  not	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innovaMon	
  process	
  
5.  Leaders	
  make	
  innovaMon	
  possible	
  

	
  
© Power Strategy Inc, 2014
Stretch The S-Curve

Revenue

Time

© Power Strategy Inc, 2014
Chobani

© Power Strategy Inc, 2014
Ways To Stretch The S-Curve

Market Penetration
New Geographies
New Segments
Pricing and Packaging
Rollup

© Power Strategy Inc, 2014
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  not	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innovaMon	
  process	
  
5.  Leaders	
  make	
  innovaMon	
  possible	
  

	
  
© Power Strategy Inc, 2014
Find The Next S-Curve

© Power Strategy Inc, 2014
Apple “Computer”
$160.0

$140.0

$120.0

$100.0

$80.0

$60.0

$40.0

$20.0

$2001

2002

© Power Strategy Inc, 2014

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012
Music
$160.0

$140.0

$120.0

$100.0

$80.0

$60.0

$40.0

$20.0

$2001

2002

© Power Strategy Inc, 2014

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012
Phones and Tablets
	
  $160.0	
  	
  

	
  $140.0	
  	
  

	
  $120.0	
  	
  

	
  $100.0	
  	
  

	
  $80.0	
  	
  

	
  $60.0	
  	
  

	
  $40.0	
  	
  

	
  $20.0	
  	
  

	
  $-­‐	
  	
  	
  	
  
2001	
  

2002	
  

© Power Strategy Inc, 2014

2003	
  

2004	
  

2005	
  

2006	
  

2007	
  

2008	
  

2009	
  

2010	
  

2011	
  

2012	
  
Cabot Hosiery Mills

Darn Tough Vermont
High Performance Socks
Private Label
Socks
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  not	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innova^on	
  process	
  
5.  Leaders	
  make	
  innova^on	
  possible	
  

	
  
© Power Strategy Inc, 2014
Innovation Is Not A Fire Drill

?

© Power Strategy Inc, 2014
Innovation Power Tools

© Power Strategy Inc, 2014
Technology In Search Of A Market

“Ship It”

“Build It”

© Power Strategy Inc, 2014
Listening to Customers
• 
• 
• 
• 

What are your top priorities these days?
What are you most worried about?
How could you improve things?
What if….?

Your Job: Listen with empathy
§  What would it be like to be your customer?
§  What problems are worth solving?

© Power Strategy Inc, 2014
Design
Apple

Fidelity

Starbucks

Amazon

Nordstrom

Tesco

Cesna

Rackspace

Virgin Atlantic

Dyson

Ritz Carlton

Zappos

© Power Strategy Inc, 2014
Design

Customer Experience is the New IP

© Power Strategy Inc, 2014
Design
Customer Journey
Planning

© Power Strategy Inc, 2014

Shopping

Purchasing

Learning

Using

Support
Design
Customer Journey
Planning

+
Customer
Experiences

-

© Power Strategy Inc, 2014

Shopping

Purchasing

Learning

Using

Support
Design
Customer Journey
Planning

Shopping

Purchasing

+
Customer
Experiences

Doing?

Saying?

Thinking? Feeling?

© Power Strategy Inc, 2014

Learning

Using

Support
Design
Customer Journey
Planning

Shopping

Purchasing

Learning

Using

Support

+
Customer
Experiences

--------------------------------------------------------------------------------------------------------------------------------------

Opportunities for
Improvement

© Power Strategy Inc, 2014

?
MVP and Pivot

MVP

Pivot
© Power Strategy Inc, 2014
Innovation Game Plan?

© Power Strategy Inc, 2014
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  not	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innova^on	
  process	
  
5.  Leaders	
  make	
  innova^on	
  possible	
  

	
  
© Power Strategy Inc, 2014
3-Year Vision

2017
Customers
Geographies
Products
Services
Partners
People
Results

© Power Strategy Inc, 2014
3-Year Vision

2014
Where
We
Are
Today?

© Power Strategy Inc, 2014

2017
Customers
Geographies
Products
Services
Partners
People
Results
3-Year Vision

2017

2014
Where
We
Are
Today?

© Power Strategy Inc, 2014

?

Customers
Geographies
Products
Services
Partners
People
Results
Gap Analysis

The
Innovation
Imperative

$	
  

2013	
  

© Power Strategy Inc, 2014

2014	
  

2015	
  

2016	
  
Innovation Rhythm

Quarterly Innovation Reviews

Quarterly Operating Reviews

© Power Strategy Inc, 2014
Five Messages For Growth Company Leaders
1.  Every	
  business	
  model	
  follows	
  the	
  S-­‐Curve	
  
2.  You	
  can	
  (and	
  must)	
  stretch	
  the	
  Curve…	
  but	
  you	
  can’t	
  forever	
  
3.  To	
  sustain	
  growth	
  you	
  need	
  to	
  find	
  the	
  next	
  S-­‐Curve	
  
4.  To	
  sustain	
  growth	
  predictably	
  you	
  need	
  an	
  innova^on	
  process	
  
5.  Leaders	
  make	
  innova^on	
  possible	
  

	
  
© Power Strategy Inc, 2014
The Book

© Power Strategy Inc, 2014
Continue the Dialogue
	
  

	
  Email:	
  	
  	
  	
  	
  	
  	
  dave@powerstrategy.com	
  

	
  

	
  Website:	
  	
  www.powerstrategy.com	
  

	
  

	
  Twiber:	
  	
  	
  	
  @WDavidPower

	
  
	
  

© Power Strategy Inc, 2014

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Ceo vision dave power

  • 1. Why Growth Companies Stop Growing… …and what to do about it! Dave Power CEO Vision
  • 2. Gazelles Drive The Economy All Companies Net New Jobs Global 2000 Gazelles Mid-Market Startups 4 years @ 20% © Power Strategy Inc, 2014
  • 3. The $30 Million Ceiling >  $100   Annual  Revenue   When  Acquired   (millions)   6%   $60  -­‐  $100   6%   ~   $50  -­‐  $60   4%   $40  -­‐  $50   3%   $30  -­‐  $40   11%   $20  -­‐  $30   16%   $10  -­‐  $20   70%  Acquired  With     <$30M  In  Revenues   18%   <  $10   36%   %  of  All  So(ware  Acquisi2ons   Source:  Shea  &  Company   © Power Strategy Inc, 2014
  • 4. What’s The Problem?    “Not  growing  fast  enough”      “Not  developing  great  new  products  and  services”      “No  2me”      “No  process”      (No  vision)     © Power Strategy Inc, 2014
  • 5. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  not  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innovaMon  process   5.  Leaders  make  innovaMon  possible     © Power Strategy Inc, 2014
  • 6. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  not  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innovaMon  process   5.  Leaders  make  innovaMon  possible     © Power Strategy Inc, 2014
  • 7. Planning for Success Revenue Growth Plan $10M Early Success! Time © Power Strategy Inc, 2014
  • 8. The Tyranny of the S Curve Revenue $30M $10M Time © Power Strategy Inc, 2014
  • 9. LoJack: 1992-2007 250000   Lojack  Revenues   200000   150000   Hot  Growth  Company   100000   InternaMonal  Expansion:     Boomerang  AcquisiMon   50000   0   Dealers  InstallaMon  Plan   1   1992 2   © Power Strategy Inc, 2014 3   4   5   6   7   8   9   10   11   12   13   14   15   2007 16  
  • 10. Lojack:  1992  -­‐  2007   250000   Lojack  Revenues   200000   Hot  Growth  Company   150000   100000   InternaMonal  Expansion:     Boomerang  AcquisiMon   50000   0   Dealers  InstallaMon  Plan   1   1992 2   3   4   40.0%   5   6   7   8   9   10   11   12   13   14   15   2007 16   Lojack  Annual  Growth  Rates   35.0%   30.0%   25.0%   Gazelle   20.0%   15.0%   10.0%   5.0%   0.0%   1   © Power Strategy Inc, 2014 2   3   4   5   6   7   8   9   10   11   12   13   14   15  
  • 11. LoJack: 1992-2012 Lojack:    1992  -­‐  2012   250000   Lojack  Revenues   200000   Market  SaturaMon     Declining  Car  The^s     GPS  CompeMtors                  (OnStar)   150000   100000   50000   0   1992 2   1   3   4   5   6   50.0%   7   8   9   10   11   12   13   14   15   16   17   18   19   20   2012 21   15   16   17   18   19   20   Lojack  Annual  Growth  Rates   40.0%   30.0%   20.0%   10.0%   0.0%   -­‐10.0%   1   -­‐20.0%   -­‐30.0%   -­‐40.0%   © Power Strategy Inc, 2014 2   3   4   5   6   7   8   9   10   11   12   13   14  
  • 12. $30   LoJack  Stock  Price   $25   $20   $15   $10   $5   $0   1          4          7  10  13  16  19  22  25  28  31  34  37  40  43  46  49  52  55  58  61  64  67  70  73  76  79  82                                        1995                          2000                                    2005                                                    2010   © Power Strategy Inc, 2014
  • 13.
  • 14. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  not  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innovaMon  process   5.  Leaders  make  innovaMon  possible     © Power Strategy Inc, 2014
  • 15. Stretch The S-Curve Revenue Time © Power Strategy Inc, 2014
  • 17. Ways To Stretch The S-Curve Market Penetration New Geographies New Segments Pricing and Packaging Rollup © Power Strategy Inc, 2014
  • 18. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  not  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innovaMon  process   5.  Leaders  make  innovaMon  possible     © Power Strategy Inc, 2014
  • 19. Find The Next S-Curve © Power Strategy Inc, 2014
  • 20. Apple “Computer” $160.0 $140.0 $120.0 $100.0 $80.0 $60.0 $40.0 $20.0 $2001 2002 © Power Strategy Inc, 2014 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • 21. Music $160.0 $140.0 $120.0 $100.0 $80.0 $60.0 $40.0 $20.0 $2001 2002 © Power Strategy Inc, 2014 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • 22. Phones and Tablets  $160.0      $140.0      $120.0      $100.0      $80.0      $60.0      $40.0      $20.0      $-­‐         2001   2002   © Power Strategy Inc, 2014 2003   2004   2005   2006   2007   2008   2009   2010   2011   2012  
  • 23. Cabot Hosiery Mills Darn Tough Vermont High Performance Socks Private Label Socks
  • 24. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  not  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innova^on  process   5.  Leaders  make  innova^on  possible     © Power Strategy Inc, 2014
  • 25. Innovation Is Not A Fire Drill ? © Power Strategy Inc, 2014
  • 26. Innovation Power Tools © Power Strategy Inc, 2014
  • 27. Technology In Search Of A Market “Ship It” “Build It” © Power Strategy Inc, 2014
  • 28. Listening to Customers •  •  •  •  What are your top priorities these days? What are you most worried about? How could you improve things? What if….? Your Job: Listen with empathy §  What would it be like to be your customer? §  What problems are worth solving? © Power Strategy Inc, 2014
  • 30. Design Customer Experience is the New IP © Power Strategy Inc, 2014
  • 31. Design Customer Journey Planning © Power Strategy Inc, 2014 Shopping Purchasing Learning Using Support
  • 32. Design Customer Journey Planning + Customer Experiences - © Power Strategy Inc, 2014 Shopping Purchasing Learning Using Support
  • 35. MVP and Pivot MVP Pivot © Power Strategy Inc, 2014
  • 36. Innovation Game Plan? © Power Strategy Inc, 2014
  • 37. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  not  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innova^on  process   5.  Leaders  make  innova^on  possible     © Power Strategy Inc, 2014
  • 39. 3-Year Vision 2014 Where We Are Today? © Power Strategy Inc, 2014 2017 Customers Geographies Products Services Partners People Results
  • 40. 3-Year Vision 2017 2014 Where We Are Today? © Power Strategy Inc, 2014 ? Customers Geographies Products Services Partners People Results
  • 41. Gap Analysis The Innovation Imperative $   2013   © Power Strategy Inc, 2014 2014   2015   2016  
  • 42. Innovation Rhythm Quarterly Innovation Reviews Quarterly Operating Reviews © Power Strategy Inc, 2014
  • 43. Five Messages For Growth Company Leaders 1.  Every  business  model  follows  the  S-­‐Curve   2.  You  can  (and  must)  stretch  the  Curve…  but  you  can’t  forever   3.  To  sustain  growth  you  need  to  find  the  next  S-­‐Curve   4.  To  sustain  growth  predictably  you  need  an  innova^on  process   5.  Leaders  make  innova^on  possible     © Power Strategy Inc, 2014
  • 44. The Book © Power Strategy Inc, 2014
  • 45. Continue the Dialogue    Email:              dave@powerstrategy.com      Website:    www.powerstrategy.com      Twiber:        @WDavidPower     © Power Strategy Inc, 2014