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Awareness campaign to speed-up
market penetration and use
of standards
project overview
Тechnical committee 185
“Industrial Automation”
History of TC 185 / relations with UAS
Standards
awareness
Searching
relevantTC
Creating
ownTC
Self-
ogranization
Start of
regular works
2011-12 2013-14 2015-17 2017 2017- 18
Visiting 3 institutions of UAS,
many useless exchanges
with TC 65 and direction of UAS,
tens of letters…
Very unproductive exchanges,
Negative experience
First true
exchanges
A lot of un-
expected paper
work
Great help of S.
Shevtsov (ex-
CEO UAS)
Getting 1st
tangible help…
Experience
tends to be
better but the
confidence is
still low
Suddenly, we
understood how
big is role of
standards in
Industrial
Manufacturing
Issues with implementation of international
standards in Industrial Automation
1. Rising gap between Growing number of international
standards and local acting ones.This issue becomes much
deeper with cancelation of GOST
2. Low level of implementation for even harmonized
standards (e.g. EN-DSTU-15232 (energy efficiency in
building)).The reason is low level of market education.
3. Growing risks of cyber-security and safety in critical
infrastructure and industrial plants
4. No support from the State / low level of expert
motivations
5. Low awareness of key industrial players about necessity
of legal standards (not obligatory ones, long-term issues,
Russian illegal copies)
1. “There are so many standards in
manufacturing… and nobody knows
them”
End users System
integrators
Developers
Product Lifecycle dimension
26
Manufacturing assets and equipment
dimension
20
Vertical integration dimension
22
Reference Architecture Model of
Industry 4.0
+ standards for cyber-security, safety, operation & energy effiiciency
Priority standards
Name of
standards
Subject Reasons for implementation
1 IEC 62443 Cyber-security in control
system
To manage high vulnerability to cyber-attacks
2 IEC 62264 Enterprise-control system
integration
To standardize information flow across various
system and help machines from different vendors to
work together in operations (i.e. interoperability)
3 IEC 61508 Functional safety in
control systems
To setup safety levels in many critical application
4 IEC 61512 Automation in batch
processes
To setup automation framework for batch processes
5 IEC 62832 Industrial-process
measurement, control and
automation
To transfer information easily from different stages of
manufacturing (e.g. design stage to prototype &
development stage)
6 ISO 22400 Manufacturing KPI To manage operational efficiency and effectiveness
7 ISO 50001 Energy management
systems
To reduce energy consumption in operations
2. Low level of market culture
(education)
ТC 185: Policy papers & Content as #1
priority
1 – Basic 2 – Standards 3 – Troubleshooting
General
overview
Reports
White
papers
STANDARDS
Training
courses
Special
reports &
guides
Case study
Educational contents: blogs, articles, video etc
Market culture starts from its
education!
Standards come later.
Біла книга
Бібліотека АППАУ
Promo-
educational set
White paper
(20-30 pages)
3 articles blogs SMM
Based on a translated Standard
Downloaded
through special
landing pages
Leads
IEC 22400
IEC 61508
IEC 62443
IEC 61512
IEC 62264
Technical
guide
Project objectives and metrics
KPI Value
1 Number of engaged persons (downloads of
promo-set)
800
2 Number of organizations that followed
educational
webinars
> 150
3 Number of organizations bought standards >50
4 Number of CSI and SHD using standards >20
1. Start of real implementation of mentioned standards in Ukraine
2. Decreasing potential risks and vulnerability of cyber-attacks for critical infrastructure
on Ukraine.
3. Start of creating scalable service offer from APPAU/TC185 and partners ‘around
standards’ (promotional information, translated standards themselves, training
4. Rising impact and alignment with commitment of Ukraine to follow EU’s Agreement
in the part of technical standards
5. Consolidation of business association with State bodies in common approach to
move standards as the important part of innovative industrial ecosystem
General plan of the project
1. Initiation
• Team / roles / comms tools / 1 round table
2. Preparing
promo-
educational
sets
• Translation of 1st part of standards + Preparing WP +
Technical Guide
3, Specify the
context
• Survey about pain points / priorities.Analytical report.
4. Campaign
• LeadGen campaign + 1 big conference
5. Evaluation
and report
• Preparing and communication final reports

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Rise awareness in standards - project presentation

  • 1. Awareness campaign to speed-up market penetration and use of standards project overview Тechnical committee 185 “Industrial Automation”
  • 2. History of TC 185 / relations with UAS Standards awareness Searching relevantTC Creating ownTC Self- ogranization Start of regular works 2011-12 2013-14 2015-17 2017 2017- 18 Visiting 3 institutions of UAS, many useless exchanges with TC 65 and direction of UAS, tens of letters… Very unproductive exchanges, Negative experience First true exchanges A lot of un- expected paper work Great help of S. Shevtsov (ex- CEO UAS) Getting 1st tangible help… Experience tends to be better but the confidence is still low Suddenly, we understood how big is role of standards in Industrial Manufacturing
  • 3. Issues with implementation of international standards in Industrial Automation 1. Rising gap between Growing number of international standards and local acting ones.This issue becomes much deeper with cancelation of GOST 2. Low level of implementation for even harmonized standards (e.g. EN-DSTU-15232 (energy efficiency in building)).The reason is low level of market education. 3. Growing risks of cyber-security and safety in critical infrastructure and industrial plants 4. No support from the State / low level of expert motivations 5. Low awareness of key industrial players about necessity of legal standards (not obligatory ones, long-term issues, Russian illegal copies)
  • 4. 1. “There are so many standards in manufacturing… and nobody knows them” End users System integrators Developers
  • 5.
  • 7. Manufacturing assets and equipment dimension 20
  • 9. Reference Architecture Model of Industry 4.0 + standards for cyber-security, safety, operation & energy effiiciency
  • 10. Priority standards Name of standards Subject Reasons for implementation 1 IEC 62443 Cyber-security in control system To manage high vulnerability to cyber-attacks 2 IEC 62264 Enterprise-control system integration To standardize information flow across various system and help machines from different vendors to work together in operations (i.e. interoperability) 3 IEC 61508 Functional safety in control systems To setup safety levels in many critical application 4 IEC 61512 Automation in batch processes To setup automation framework for batch processes 5 IEC 62832 Industrial-process measurement, control and automation To transfer information easily from different stages of manufacturing (e.g. design stage to prototype & development stage) 6 ISO 22400 Manufacturing KPI To manage operational efficiency and effectiveness 7 ISO 50001 Energy management systems To reduce energy consumption in operations
  • 11. 2. Low level of market culture (education)
  • 12. ТC 185: Policy papers & Content as #1 priority 1 – Basic 2 – Standards 3 – Troubleshooting General overview Reports White papers STANDARDS Training courses Special reports & guides Case study Educational contents: blogs, articles, video etc
  • 13. Market culture starts from its education! Standards come later.
  • 14.
  • 16.
  • 17. Promo- educational set White paper (20-30 pages) 3 articles blogs SMM Based on a translated Standard Downloaded through special landing pages Leads IEC 22400 IEC 61508 IEC 62443 IEC 61512 IEC 62264 Technical guide
  • 18. Project objectives and metrics KPI Value 1 Number of engaged persons (downloads of promo-set) 800 2 Number of organizations that followed educational webinars > 150 3 Number of organizations bought standards >50 4 Number of CSI and SHD using standards >20 1. Start of real implementation of mentioned standards in Ukraine 2. Decreasing potential risks and vulnerability of cyber-attacks for critical infrastructure on Ukraine. 3. Start of creating scalable service offer from APPAU/TC185 and partners ‘around standards’ (promotional information, translated standards themselves, training 4. Rising impact and alignment with commitment of Ukraine to follow EU’s Agreement in the part of technical standards 5. Consolidation of business association with State bodies in common approach to move standards as the important part of innovative industrial ecosystem
  • 19. General plan of the project 1. Initiation • Team / roles / comms tools / 1 round table 2. Preparing promo- educational sets • Translation of 1st part of standards + Preparing WP + Technical Guide 3, Specify the context • Survey about pain points / priorities.Analytical report. 4. Campaign • LeadGen campaign + 1 big conference 5. Evaluation and report • Preparing and communication final reports