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QR Code & Site Mobile - CLARINS LIFT FERMETE

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Apocope est une agence digitale spécialisée dans le marketing mobile.
Créée en 2000, Apocope a développé un savoir faire web et mobile unique pour répondre aux objectifs marketing des plus grandes marques en France et à l’étranger : Carte Bleue, Nespresso, Décathlon, Carrefour, Sofinco, Etam, Vertbaudet,…

L’agence combine savoir faire marketing et technologique, avec l’ambition de placer le mobile au centre de la convergence media et au cœur de la relation clients.

Au quotidien, l’agence :
• accompagne les marques dans la définition et la mise en œuvre de leur stratégie mobile et digitale.
• conçoit, réalise et maintient des services mobiles (applications embarquées, sites web mobiles, widgets…).
• scénarise et opère des campagnes d’acquisition, de génération de trafic et de fidélisation centrées sur le mobile.

Une expertise technologique
Apocope est éditeur de la plateforme logicielle aardvark sur laquelle sont opérés les dispositifs et les services mobiles développés par l’agence.
Cette plateforme, issue de plus de 5 ans de R&D, permet publier et de gérer des services mobiles éditoriaux et transactionnels (m-commerce, CRM) compatibles avec l’ensemble des mobiles du marché. .

Apocope en chiffres
. 30 salariés
. 37 clients actifs
. Plus de 200 campagnes et services réalisés
. Des services présents dans 20 pays (Europe, US et Asie)

Labels et récompenses
. Label « entreprise innovante » : Oseo FCPI
. Référencée par le portail du secrétariat d’état chargé et de la prospective et du développement de l’économie numérique(Proxima Mobile)
. Trophées du e-commerce 2009 – Deuxième prix de la catégorie Internet Mobile

Apocope est membre actif des associations qui régissent la profession du mobile et du digital : MMA, AFMM, Cap Digital et EBG.

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QR Code & Site Mobile - CLARINS LIFT FERMETE

  1. 1. Clarins<br />Référence : 110304_DOC_APOCOPE_Presentation<br />Date : 04/03/2011<br />Version : v1<br />Rédacteur : Benjamin BIRAT<br />
  2. 2. m.clarins.com/fermete  <br />4 Mars 2011 : sortie nationale du site mobile Clarins Lift Fermeté<br />Clarins intègre un QR code dans sa dernière campagne « Clarins Lift Fermeté ».<br />L’encart publicitaire est diffusé dans toute la presse féminine spécialisée<br />
  3. 3. Création<br />L’agence Apocope est chargée du design et de la création du QR Code. Le format est adapté aux lecteurs de codes universels<br />(ex. MobilTag…)<br />
  4. 4. L’intégration des QR codes dans le plan média presse a pour but de poursuivre la relation avec les consommatrices, sur le canal mobile.<br />Capture du tag à l’aide d’un lecteur de QR code<br />
  5. 5. Optimisation<br />Le QR code redirige vers un site au design épuré, et optimisé pour les derniers Smartphones du marché (tactiles et non tactiles).<br />
  6. 6. Cohérence<br />Une campagne qui s’inscrit dans une logique de cohérence entre les univers physiques et virtuels de la marque. <br />Objectifs: maintenir la pertinence de marque dans l’esprit des consommateurs.<br />
  7. 7. Réseaux Sociaux<br />L’intégration aux réseaux sociaux offre une plus grande visibilité de la campagne<br />
  8. 8. 3 Missions:<br />Stratégie mobile et digitale<br />Conception et Réalisation de sites mobiles et d’applications <br /> (iPhone, Android, Blackberry,…)<br />Campagnes de génération de trafic<br />
  9. 9. CONTACTS COMMERCIAUX<br />Damien BOUSSON<br />Email : damien.bousson@apocope.com<br />Tel : +33 (1) 44 59 30 40<br />Jean Philippe BRIGUET<br />Email : jp.briguet@apocope.com<br />Tel : +33 (1) 44 59 30 40<br />APOCOPE<br />Site web : www.apocope.com<br />Actualité de l’agence : www.twitter.com/agenceAPOCOPE<br />Actualité du marketing mobile : www.marketing-mobile.fr<br />9<br />

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