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Brooklyn-based Prose, which launched in January
2018, is a direct-to-consumer shampoo brand that
allows consumers to create personalized hair care
products by completing a brief quiz. It is designed
to give the company’s Artificial Intelligence an
understanding of each consumer’s unique hair
needs, from age, hair type, and hair length to
specifics such as physical activity level,
environmental factors, diet, sensitivities, and
A custom formula is then created based on these
answers, and packaged in a bottle decorated with a
label that has your name on it. While it uses
technology to formulate the product, Prose was
inspired by a very old concept: the apothecary. “All
beauty products used to be personalized,” said Prose
co-founder and CEO Arnaud Plas in a statement.
“We wanted to find a way to modernize this
Prose using machine learning for