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Story County’s Role in Economic Development 
Community Planning Assistance Team
Story County: an economic development partner 
Identify 
•County economic development functions 
•Strategic economic development opportunities
APA Community Planning Assistance Team 
Wayne Feiden, FAICP, Northampton, Massachusetts 
•Team Leader Deb Meihoff, AICP, Communitas LLC, Portland, Oregon 
•City and Regional Economic Development Strategy Catherine Pagano, AICP, Gunnison County, Colorado 
•County Economic Development Strategy Russell Soyring, AICP, Traverse City, Michigan 
•Quality of life, downtowns, regulatory framework Thomas Bassett, American Planning Assoc., Washington DC 
•Student studio, research and logistics
Quality of Life 
Sources: www.countyhealthranks.org www.bestplaces.net 
Health: 3rd healthiest in Iowa 
Cost of Living: 4.6% below US average
Industrial 
Downtowns 
Renewable Energy 
Agriculture 
Tourism
Economic development is everywhere
Five Strategic Investments 
1.Vision and long range planning 
Guiding principles
Five Strategic Investments 
1.Vision and long range planning 
2.Strategic partnerships/investments 
•Partnerships and leveraging
Five Strategic Investments 
1.Vision and long range planning 
2.Strategic partnerships/investments 
3.Infrastructure investments 
Strategic investments/downtowns/ED
Five Strategic Investments 
1.Vision and long range planning 
2.Strategic partnerships/investments 
3.Infrastructure investments 
4.Trails and recreation 
•Quality of life and local economic development
Five Strategic Investments 
1.Vision and long range planning 
2.Strategic partnerships/investments 
3.Infrastructure investments 
4.Trails and recreation 
5.County planning staff 
For targeted assistance and projects
Community Visioning and Long Range Planning
What is Visioning? 
Community defines future 
Core community values and goals identified
What is Visioning? 
Helps the community visualize the future citizens desire
When is Visioning Needed? 
When we hear conflicting statements of where we should invest community dollars. 
When we can’t resolve important community issues.
Shared Values? 
Celebrate local foods 
Maintain rural character 
Revitalize small cities 
Protect water resources and natural areas.
Shared Values? 
Develop sustainable energy. 
Encourage Ames to flourish as as an economic center. 
Focus on jobs to keep families here.
Visioning should be the first step in a Long Range Plan 
Iowa State University Ag. Dept. Photo
Long Range Planning Support 
Regional Planning Grants 
Community Challenge Grants 
Community Development Block Grants
“To provide and protect the quality of life assets that make Story County and all the communities in it, a vibrant, sustainable place to live and work.” 
Story County Development Plan Vision
“A rural/small town lifestyle with easy access to urban amenities.” 
Story County 
Development Plan
Colo – One key business
Town Anchors
The Giving Tree 
"Trees properly placed around buildings can reduce air conditioning needs by 30% and save 20-50 percent in energy used for heating.“ USDA Forest Service
Story City
Opportunities: Downtown Ames
Trails and Recreation
Trails and Recreation 
•Recreation activities contribute $18 million to economy 
•Trail connections and spurs critical 
•New trail between Story City/Ames and Roland 
•New trail from Zearing to Collins
Trails and Recreation 
•Network of connected trails 
•Trail connections to wineries, local foods, waterways, and parks 
•Attracts more visitors
Trails and Recreation 
•Create and implement trail master plan 
•Connect eastern cities to rest of County through trail system 
•Include bike paths and bike lanes in capital improvement plans
Energy Efficiency 
•Adopt Building Codes 
•Promotes energy efficiency, protection of public health and safety 
•Cost effective 
•Local utility providers may offer rebate program
Energy Efficiency 
•County leading way for energy efficiency improvements 
•Promote energy efficiency to residential and commercial buildings 
•Upgrades/retrofits paid for through cost/energy savings
Renewables
Renewables 
•Continued support of alternative energy 
•Revise Land Development Regulations to allow small-scale renewable energy installation
Planning Staff & Municipality Assistance 
•Downtown planning technical assistance 
•Limited free GIS and Planning assistance to cities 
•Fee-for-services for on-going, long-term services 
•Address grant and project management
Local Foods
Local Foods 
•Nearly all County residents could receive 100% of their produce demand from local farmers. 
•Potential $1 million sales from local produce in Story County 
•Opportunities for $3.3 million in retail sales; 3 new businesses; 19 jobs
Marketing efforts 
•Clearinghouse of information 
•Central location for Story County resources 
•Coordination of existing efforts 
•Local contacts 
•Local programs/incentives 
•Clear message to constituents about Story County role, plan, and resources
Single point of contact 
•One staff person dedicated to applicant through regulatory process and all associated permitting 
•Customer friendly streamlined process 
•One person that has links to economic development contacts and resources
County Assistance 
Additional staff (1 FTE) for: 
•Local city assistance 
•Apply for local grants in cooperation with partners 
•Local foods 
•Marketing efforts Single point of contact for County organization 
•Permitting process 
•Economic development incentives/programs
Infrastructure Investments 
MAXIMIZE: Make the most of what you have 
•Guide development to existing 
•Repurpose aging industrial and commercial centers 
•Infill first
Infrastructure Investments 
Existing investments in Story County 
•Main Streets 
•Prime farmland 
•Roads / trails 
•Vacant / underused employment areas 
•Utility /water / wastewater systems
Infrastructure Investments 
LEVERAGE: Public/private partnerships 
•Creative financing 
•Match to local incentives 
•Formal agreements
Infrastructure Investments 
Agreements as Development tool 
•Pre-development agreements: County-City framework 
•Development agreements: County-City and Developer 
•Intergovernmental Agreements (IGAs) Service provision, revenues
Infrastructure Investments 
COORDINATE: Strategic Investment Plan 
Work as a single unit within county government 
Prioritize economic opportunity areas 
Involve utilities in decision making 
Stay focused
Strategic Partnerships 
LEADERSHIP: Money isn’t your only resource 
•Promotion 
•Community momentum 
•Keeper of the vision
Strategic Partnerships 
SUPPORT 
•Small city assistance 
•Proactive problem-solving 
•Information clearinghouse 
•Pre-development agreements
Strategic Partnerships 
GROW RELATIONSHIPS: People do business with who they know 
•Economic gardening 
•Funders 
•ISU and DMACC 
•Iowa Economic Development Authority 
•Brokers, architects, planners 
•County Planning Commission
Story County Planning Organizational 
•Planning and Development Department 
•Planning and Development Commission 
•Merge with Board of Adjustment (long term) 
•Mission statement 
Participatory process 
Represent new roles
Reduce Energy Bills 
•Wind Generators 
•Ethanol 
•Next generation biorenewables 
•Energy efficiency 
“each train of coal is a train of dollars leaving Story County” 
–from the APA-CPAT public forum
Next Steps 
•Visible Quick Start 
•Planning staff reorganization 
•Mission statement 
•Web site 
•Internal strategic plan investment working group 
•Comprehensive implementation
Strategic Investments 
1.Vision and long range planning 
2.Strategic partnerships/investments 
3.Infrastructure investments 
4.Trails and recreation 
5.County planning staff 
Build on guiding principles
Thanks 
•Story County Supervisors 
•Story County Planning and Zoning 
•Public and stakeholders attendees 
•American Planning Association 
•Iowa State University planning students 
•APA CPAT members

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Story County CPAT Final community presentation

  • 1. Story County’s Role in Economic Development Community Planning Assistance Team
  • 2. Story County: an economic development partner Identify •County economic development functions •Strategic economic development opportunities
  • 3. APA Community Planning Assistance Team Wayne Feiden, FAICP, Northampton, Massachusetts •Team Leader Deb Meihoff, AICP, Communitas LLC, Portland, Oregon •City and Regional Economic Development Strategy Catherine Pagano, AICP, Gunnison County, Colorado •County Economic Development Strategy Russell Soyring, AICP, Traverse City, Michigan •Quality of life, downtowns, regulatory framework Thomas Bassett, American Planning Assoc., Washington DC •Student studio, research and logistics
  • 4. Quality of Life Sources: www.countyhealthranks.org www.bestplaces.net Health: 3rd healthiest in Iowa Cost of Living: 4.6% below US average
  • 5. Industrial Downtowns Renewable Energy Agriculture Tourism
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  • 8. Five Strategic Investments 1.Vision and long range planning Guiding principles
  • 9. Five Strategic Investments 1.Vision and long range planning 2.Strategic partnerships/investments •Partnerships and leveraging
  • 10. Five Strategic Investments 1.Vision and long range planning 2.Strategic partnerships/investments 3.Infrastructure investments Strategic investments/downtowns/ED
  • 11. Five Strategic Investments 1.Vision and long range planning 2.Strategic partnerships/investments 3.Infrastructure investments 4.Trails and recreation •Quality of life and local economic development
  • 12. Five Strategic Investments 1.Vision and long range planning 2.Strategic partnerships/investments 3.Infrastructure investments 4.Trails and recreation 5.County planning staff For targeted assistance and projects
  • 13. Community Visioning and Long Range Planning
  • 14. What is Visioning? Community defines future Core community values and goals identified
  • 15. What is Visioning? Helps the community visualize the future citizens desire
  • 16. When is Visioning Needed? When we hear conflicting statements of where we should invest community dollars. When we can’t resolve important community issues.
  • 17. Shared Values? Celebrate local foods Maintain rural character Revitalize small cities Protect water resources and natural areas.
  • 18. Shared Values? Develop sustainable energy. Encourage Ames to flourish as as an economic center. Focus on jobs to keep families here.
  • 19. Visioning should be the first step in a Long Range Plan Iowa State University Ag. Dept. Photo
  • 20. Long Range Planning Support Regional Planning Grants Community Challenge Grants Community Development Block Grants
  • 21. “To provide and protect the quality of life assets that make Story County and all the communities in it, a vibrant, sustainable place to live and work.” Story County Development Plan Vision
  • 22. “A rural/small town lifestyle with easy access to urban amenities.” Story County Development Plan
  • 23. Colo – One key business
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  • 32. The Giving Tree "Trees properly placed around buildings can reduce air conditioning needs by 30% and save 20-50 percent in energy used for heating.“ USDA Forest Service
  • 36. Trails and Recreation •Recreation activities contribute $18 million to economy •Trail connections and spurs critical •New trail between Story City/Ames and Roland •New trail from Zearing to Collins
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  • 38. Trails and Recreation •Network of connected trails •Trail connections to wineries, local foods, waterways, and parks •Attracts more visitors
  • 39. Trails and Recreation •Create and implement trail master plan •Connect eastern cities to rest of County through trail system •Include bike paths and bike lanes in capital improvement plans
  • 40. Energy Efficiency •Adopt Building Codes •Promotes energy efficiency, protection of public health and safety •Cost effective •Local utility providers may offer rebate program
  • 41. Energy Efficiency •County leading way for energy efficiency improvements •Promote energy efficiency to residential and commercial buildings •Upgrades/retrofits paid for through cost/energy savings
  • 43. Renewables •Continued support of alternative energy •Revise Land Development Regulations to allow small-scale renewable energy installation
  • 44. Planning Staff & Municipality Assistance •Downtown planning technical assistance •Limited free GIS and Planning assistance to cities •Fee-for-services for on-going, long-term services •Address grant and project management
  • 46. Local Foods •Nearly all County residents could receive 100% of their produce demand from local farmers. •Potential $1 million sales from local produce in Story County •Opportunities for $3.3 million in retail sales; 3 new businesses; 19 jobs
  • 47. Marketing efforts •Clearinghouse of information •Central location for Story County resources •Coordination of existing efforts •Local contacts •Local programs/incentives •Clear message to constituents about Story County role, plan, and resources
  • 48. Single point of contact •One staff person dedicated to applicant through regulatory process and all associated permitting •Customer friendly streamlined process •One person that has links to economic development contacts and resources
  • 49. County Assistance Additional staff (1 FTE) for: •Local city assistance •Apply for local grants in cooperation with partners •Local foods •Marketing efforts Single point of contact for County organization •Permitting process •Economic development incentives/programs
  • 50. Infrastructure Investments MAXIMIZE: Make the most of what you have •Guide development to existing •Repurpose aging industrial and commercial centers •Infill first
  • 51. Infrastructure Investments Existing investments in Story County •Main Streets •Prime farmland •Roads / trails •Vacant / underused employment areas •Utility /water / wastewater systems
  • 52. Infrastructure Investments LEVERAGE: Public/private partnerships •Creative financing •Match to local incentives •Formal agreements
  • 53. Infrastructure Investments Agreements as Development tool •Pre-development agreements: County-City framework •Development agreements: County-City and Developer •Intergovernmental Agreements (IGAs) Service provision, revenues
  • 54. Infrastructure Investments COORDINATE: Strategic Investment Plan Work as a single unit within county government Prioritize economic opportunity areas Involve utilities in decision making Stay focused
  • 55. Strategic Partnerships LEADERSHIP: Money isn’t your only resource •Promotion •Community momentum •Keeper of the vision
  • 56. Strategic Partnerships SUPPORT •Small city assistance •Proactive problem-solving •Information clearinghouse •Pre-development agreements
  • 57. Strategic Partnerships GROW RELATIONSHIPS: People do business with who they know •Economic gardening •Funders •ISU and DMACC •Iowa Economic Development Authority •Brokers, architects, planners •County Planning Commission
  • 58. Story County Planning Organizational •Planning and Development Department •Planning and Development Commission •Merge with Board of Adjustment (long term) •Mission statement Participatory process Represent new roles
  • 59. Reduce Energy Bills •Wind Generators •Ethanol •Next generation biorenewables •Energy efficiency “each train of coal is a train of dollars leaving Story County” –from the APA-CPAT public forum
  • 60. Next Steps •Visible Quick Start •Planning staff reorganization •Mission statement •Web site •Internal strategic plan investment working group •Comprehensive implementation
  • 61. Strategic Investments 1.Vision and long range planning 2.Strategic partnerships/investments 3.Infrastructure investments 4.Trails and recreation 5.County planning staff Build on guiding principles
  • 62. Thanks •Story County Supervisors •Story County Planning and Zoning •Public and stakeholders attendees •American Planning Association •Iowa State University planning students •APA CPAT members