Speak is a language and culture exchange program where anyone can apply to learn any language and culture and/or to teach their language and culture.

1. SHARE YOUR WORLD!

2. 232
million
Was the number of international migrants worldwide, in 2013. The majority of
migrants cross borders in search of better economic and social opportunities.
1) Migrants/refugees and anyone in risk of isolation or social exclusion
2) anyone interested in languages, cultures or diversity.
TARGET CLIENT

3. SPEAK is a language and culture exchange program where anyone can apply to learn any language and culture
and/or to teach their language and culture. The result is a set of courses where we have locals and migrants learning
and teaching languages and cultures.
HOW DOES IT WORK?

4. Breaks language
barriers
Creates opportunities
for people to meet

5. Fátima and David teaching arabic language and culture

6. Participants organize events complementing the learning experience

7. HOW DOES IT WORK?
Online2Offline
The organization of the classes,
application processes, attendance
management, and more, is online
but the teaching, learning and
sharing experience is offline
(Online2Offline model).
Automation enables scalability.
OUR ONLINE PRODUCT (automation):
1) allows us to create, in any city, a language and
culture exchange experience between migrants,
refugees and locals that breaks language barriers,
helps migrants and promotes multilingualism and
equity among all.
2) supports the local language and culture exchange
experience that happens offline, in the real world,
with ready-to-use teaching materials, systematized
methodology, management of enrollment processes,
events, payments and classes, and a back-office for
local project managers/ambassadors.
3) empowers our community online, as it aggregates
all the participants giving them individual and
interactive profiles. With a state-of-the-art design, it
enables our community to connect online, to share
their learnings, help each other and keep up-to-date
with SPEAK.

8. CAN YOU SHOW ME THE PRODUCT?
The website is responsive and is cross-platform ready.

9. The Sani Family
This family had no friends or network.
Fatema and her husband applied to
SPEAK to learn Portuguese and they also
volunteered to teach Arabic. They not only
learned Portuguese but they also made
friends at SPEAK - they are not alone
anymore. Today, Fatema has a job that
was offered by a business woman she met
at SPEAK.

10. Meet Alina
Alina is from Ukraine, she was living alone
in Portugal with no friends or family. She
applied to SPEAK to learn Spanish and she
also volunteered to teach Russian. In
SPEAK, Alina learned Spanish, improved
her Portuguese but she also made her best
friends, the ones who took care of
everything when she needed the most,
when she was at the hospital, when she
needed sponsors to rent a house and so
much more.

11. BUSINESS
OPPORTUNITY

12. MARKET SIZE & TARGET CLIENT
232
million
Was the number of international migrants worldwide, in 2013. The majority of
migrants cross borders in search of better economic and social opportunities.
1.5B Are learning a foreign language. Only in the US, 5M are paying more than
500$ to learn a language.
35B $ Market size of the global language service is > 25 Billion US Dollars.
1) Migrants/refugees and anyone in risk of isolation or social exclusion
2) anyone interested in languages, cultures or diversity.
TELL US ABOUT
YOUR CLIENTS:

13. BUSINESS MODEL - Key Revenue Streams
Participants that are just learning and not
teaching are charged a fee of 25€ that includes:
tested in 2015
ENROLLMENT FEE
1 lesson per week
Total: 18 hours
4 - 15 students per class
Access to exclusive events
(organized by SPEAK community)
PUBLIC SECTOR
Recurring revenue stream where we are hired by the
public sector to support the local migrant community
through the SPEAK methodology. Clients such as:
STATUS
tested in 2015
STATUS

14. 1287
applications
3743
participants
74
countries
represented
14
languages
IN 2015
Cascais
Lisbon
Leiria
Coimbra
Porto

15. MARKETING APPROACH
HOW DO YOU COMMUNICATE WITH YOUR TARGET?
● Building relationships with organizations that interact with this target such as, Embassies,
Charities, City Halls, International Schools, Universities and large enterprises - they redirect our
target to SPEAK because they see the added value to their clients/beneficiaries.
● Online marketing: mainly we do search engine marketing and Facebook marketing.
Having said that, we focus on product, and we have seen the power of referrals in 2015.
Growth paid model can be complemented by a viral one leveraging a quality product.PRODUCT

16. AWARDS
SPEAK was featured by:
SPEAK impact and business model were recognized/distinguished by these institutions:

17. SHARE YOUR WORLD!
www.speak.social