2. QFD was developed in Japan in the late
1960s by Professors Shigeru Mizuno and
At the time, statistical quality control, which
was introduced after World War II, had taken
roots in the Japanese manufacturing industry.
Prof Mizuno at Tokyo Institute of Tech is
credited for QFD and first application at
Mitsubishi, Japan in 1972.
After that it was implemented in Toyota for
prod of mini Van
3. Once a team has identified the customers'
wants, QFD is used for two fundamental
To improve the communication of customer
wants throughout the organization.
To improve the completeness of specifications
and to make them traceable directly to
customer wants and needs.
4. QFD links the needs of the customer (end
user) with design, development, engineering,
manufacturing, and service functions.
QFD focuses on customer expectation often
referred as VOC.
Translated Cus expectation into specific
requirement into direction, action, engg, tech
characteristics and deployed throu product
planning, part development, process planning
production planning and service industry.
QFD empowers organizations to exceed
normal expectations and provide a level of
unanticipated excitement that generates
5. Quality Function Deployment (QFD) is
a systematic process for motivating a
business to focus on its customers.
It is used by cross-functional teams to
identify and resolve issues involve in
providing products, processes, services
and strategies which will more than
satisfy their customers.
6. Understanding Customer Requirements
Quality Systems Thinking + Psychology
Maximizing Positive Quality That Adds
Comprehensive Quality System for
Strategy to Stay Ahead of The Game
7. Users who are mainly concerned with
Management who is mainly concerned with
financial and strategic issues.
Distribution and Purchasing Agents who are
concerned with purchase transaction and
Internal workers who are concerned with
how the product will affect the quality of
their work life.
8. What should we use to prioritize Requirements?
Importance to the Customer
Our Current Product
Our Future Product
10. The House of Quality is an assembly of
several deployment hierarchies and
tables, including the Demanded Quality
Hierarchy, Quality Characteristics
Hierarchy, the relationships matrix, the
Quality Planning Table, and Design
Planning Table. It is a table that connects
dots between the Voice of the Customer
and the Voice of the Engine
11. Improves Customer Satisfaction
Reduces Development Time
Improves Team Work
Quick New Product Release
Critical Quality Features
12. K e y t o r o o f / c o r r e la tio n
m a tr ix s y m b o ls
+ P o s itiv e / S u p p o r t in g
- N e g a tiv e / T r a d e o ff
D IR E C T IO N O F IM P R O V E M E N T
T E C H N IC A L P L A N N IN G M A T R IX
R E Q U IR E M E N T S
C U S TO M E R
R E Q U IR E M E N T S
T E C H N IC A L P R IO R IT IE S T o ta l (1 0 0 % )
P E R C E N TA G E O F TO TA L
O u r P ro d u c t K e y to in te r r e la t io n s h ip m a tr ix s y m b o ls
C o m p e t it o r A 's P r o d u c t S tr o n g in te r r e la tio n s h ip
C o m p e t it o r B 's P r o d u c t M e d iu m in t e r r e ltio n s h ip
D E S IG N T A R G E T S W e a k in t e r r e la tio n s h ip