Business is heading, how it will get where you want it to be, when you've got there and what the success measures.

1. Every business endeavor or enterprise must have a strategy. Business Development strategies are those
that are formulated to increase the revenue of the enterprise. A business development the strategy
needs to be well thought out, sound, appropriate, and doable.
Business development strategies help you decide where your revenue is going to come from and how
you intend to acquire it. Business is heading, how it will get where you want it to be, when you've got
there and what the success measures are.
Business development strategies are effective in leading to a viable profitable enterprise. These
strategies, when well executed, will create income, repeat and referral business. The success of a
business development strategy is based on the robustness of the Plan, your People and the Performance
of both. To create a stable business, organizations rely in three factors, on their People, on business
their Plan and on the measurement of the Performance of both.
Above we have the three core aspects of any business which are People, Plan and Performance. We
have talked about business plan; now let’s focus on your people and their performance.
This mean, for an organization to achieve maximum potential and increase sales momentum, it is
necessary that the sales team represent is executing the right sales activities consistently and
persistently and that business strategies are continually being reviewed and improved based on results.
Businesses can achieve an increase in sales by following a systematic approach. Without a well executed
sales system, results will typically fluctuate up and down and growth is no longer consistent over time.
When a plan needs to be change, this can be done easily. However, businesses rely on their people to
execute the plan and increase sales. While most businesses focus on the plan, they focus less on
developing their people and the skills they need to make the plan successful. Not up skilling your staff
has an adverse effect on sales results.
The major challenge is that Businesses can change their business plan, but they cannot change their
people so easily. Businesses rely on their people to develop their business and increase sales and
business momentum yet some businesses give little importance to up skilling their sales team. Not up
skilling or staff as adverse effects on sales results. Your salespeople are also likely to be viewed as not
as credible as those representing your competition.

2. Organizations that cut corners typically do not achieve their financial potential. Can identify their sales
team weaknesses and strengths .To achieve your results there are a number of tools that can be used to
identify the strengths and weaknesses of your sales team and they tell you where the focus of
development needs to be. And avoid the consequences of cutting corners. The Expression profile, for
example, is a tool designed to identify and measure sales traits. It is able to predict the current and the
future performance of your sales team. This tool alone will give you understanding if you are going to
reach your sales targets.
Using a sales profile, for example, Expression, to identify your staff sales weaknesses and strengths will
enable you to understand which the areas of focus. At this stage you are in the position of investing in
your sales team. Investing in your business plan is as important as investing in your sales team.
Mature and responsible businesses are now in pursuit of sales excellence. Consumers are saviors; clients
evaluate your product based on your sales team actions, and attitudes. Consumers will then look at the
features and benefits of your product or service.
The key to success sales is:
1. Having a strong and robust business development strategy
2. Training and developing your people
3. Have a competitive advantage over your competition
Having the right business development strategies and empowering the sales team to develop their sales
skills, to reach their goals, is not a cost, rather an investment to organizational success. The business
then gets return on investment.
Businesses have evolved, people have evolved and so our sales training. The sales training
methodologies reflect the makeup of current client demands. It is necessary to understand client
attitudes and feelings. We are talking about underlying causes as to how the client makes choices - why
do they buy from others and not from you. In sum how do clients evaluate your product? Generally,
clients evaluate your product based on your sales team actions, attitudes and just then they look at the
features and benefits of your product or service.

3. In essence, a business performance is conditioned by the performance of their sales team. We do like to
offer the perspective that sales training is a currency like money with which you buy stuff. Sales training
is not about protecting you FROM something. It is about protecting you FOR something, like not loosing
opportunities.