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AMGW Agency: Integrated Marketing and Communications Concepts

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With capabilities in such areas as digital marketing and public relations, media purchasing and planning, and event planning, AMGW Agency develops fully integrated marketing and communications strategies for clients in numerous industries.

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AMGW Agency: Integrated Marketing and Communications Concepts

  1. 1. By: AMGW Agency
  2. 2.   With capabilities in such areas as digital marketing and public relations, media purchasing and planning, and event planning, AMGW Agency develops fully integrated marketing and communications strategies for clients in numerous industries. Based in Florida, AMGW Agency also maintains a strong presence in South America, Central America, and Asia.
  3. 3.    Integrated marketing and communications programs offer companies the opportunity to create a cohesive message that reinforces and promotes their brands. A combination of online and traditional tools ensures that public relations and marketing efforts reach all possible targets, establish a sense of community among existing and prospective customers, and eclipse the competition from both a public relations and brand awareness standpoint. Developed around a single marketing concept, integrated communications captures audience attention while facilitating an optimal outcome for analysis of marketing efforts.
  4. 4.    Comprised of distinct but advantageous actions that meld to form a concentrated program, integrated marketing enhances traditional marketing and public relations efforts by vastly extending the number of available targets. Although it requires more forethought and planning than placing small, discrete advertisements or staging events, integrated marketing proves its worth by launching a consistent message across multiple platforms. Customers enjoy the chance to learn and buy without any breakdown in experience whether they visit a store, use a laptop, or access the brand via a tablet or smartphone.

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