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By: AMGW Agency

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With capabilities in such areas as digital
marketing and public relations, media
purchasing and planning, and event planning,
AMGW Agency develops fully integrated
marketing and communications strategies for
clients in numerous industries.
Based in Florida, AMGW Agency also
maintains a strong presence in South America,
Central America, and Asia.

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Integrated marketing and communications
programs offer companies the opportunity to
create a cohesive message that reinforces and
promotes their brands.
A combination of online and traditional tools
ensures that public relations and marketing efforts
reach all possible targets, establish a sense of
community among existing and prospective
customers, and eclipse the competition from both a
public relations and brand awareness standpoint.
Developed around a single marketing concept,
integrated communications captures audience
attention while facilitating an optimal outcome for
analysis of marketing efforts.

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Comprised of distinct but advantageous actions
that meld to form a concentrated program,
integrated marketing enhances traditional
marketing and public relations efforts by vastly
extending the number of available targets.
Although it requires more forethought and
planning than placing small, discrete
advertisements or staging events, integrated
marketing proves its worth by launching a
consistent message across multiple platforms.
Customers enjoy the chance to learn and buy
without any breakdown in experience whether
they visit a store, use a laptop, or access the brand
via a tablet or smartphone.