1. Where the future Influences
kiran@blinklink.io
+1 (979)-661-0348
160 Palm Avenue,
San Carlos, CA-94070
www.blinklink.io
Kiran Kushal - Founder and CEO
2. Product
AI-led social commerce platform where Influencers & Marketers buy/sell Marketing Services
1. Discover
Marketing services through an AI-recommended content feed
2. Buy/Sell
Marketing services (content creation, affiliate marketing, promotion)
3. Transparently Track
Performance across social platforms (views, clicks, revenue)
4. Automate
Outcome based payments/earnings, Attention rates, outperformance
BlinkLink enables Influencers and Marketers to:
8. Revenue in 2030**
$143 billion
*Zenith Media **Grandview Research
Was $1.8 billion in 2016. $24 billion by 2024*
Influencer Marketing Industry
9. Higher Returns
They deliver 3-4x the ROI compared to direct social marketing
Unorganized Sector
Services dominated with no product companies with >0.5% of market share
Broken Pricing
Current pricing & services overheads have over 60% in average capital inefficiency
BlinkLink productizes this services industry in a highly scalable manner - aiming to absorb
a significant share of the projected $143 billion in 2030 annual revenues.
We commit to accelerating the advent of the Influencer powered marketing economy.
How and Why?
Influencer Marketing Opportunity
10. * Facebook Influencer Agency Influencer Marketing BlinkLink (AI)
Ad Spend $1,000,000 $1,000,000 $1,000,000 $1,000,000
Views 200,000,000 60,000,000 100,000,000 100,000,000
Clickthroughs 720,000 600,000 1,000,000 1,200,000
Revenue $2,457,000 $3,078,000 $5,130,000 $8,100,000
ROAS (ROI) 2.46 3.08 5.13 8.10
*Based on a 4 month study involving $1 million/month marketing spend at a $350 million EdTech company
3-4x the Return on Ad Spend (ROAS) compared to direct social media marketing
ROAS: Return on Ad Spend: Revenue/Ad Spend
3-4x Return on Marketing Spend
Performance Marketing Research
BlinkLink AI matchmakes Influencers and Marketers out of millions of
potential relationships to maximize returns for both, delivering:
**
Zenith Media
• Consumers are 71% more likely to make a purchase based on social media referrals
• 90% of consumers trust word of mouth recommendations
• Infuencers are 50% more trusted by internet users than traditional media**
11. Key Stakeholders
Value Proposition
o Superior capital efficiency at scale on marketing spends (3-4x social media returns) *
o Direct access to Influencers, their service history, & real-time performance tracking
o AI-powered seamless discovery of relevant services specific to business goals
o Integrated marketing tech: Real time spend tracking, analytics, deeplinking & attribution
o Earn income regardless of followers - and independent of social platforms
o Transparent reporting of services and automation of earnings
o Direct access to a network of Marketers & Influencers
o Cultivate Influence Rates while building audiences across platforms
12. Track ROI per SKU per Traction Channel with
Deeplinking, Attributions and Product analytics
Communities, Accessed
Run direct social media ads simultaneously on
Influencer audiences to maximize ROAS
Intelligence, Automated
Large Scale AI-matchmaking, auto-bidding,
robo-campaign delivery based on targets
Manage 10k+ Influencers, deliverables and payments
securely with a few users
Interactions, Scaled
Analytics, End to End
Enteprise
Web App for BlinkLink at Enterprise Scale
BlinkLink Enterprise
13. Disruptive and Scalable
Revenue Model
BlinkLink
• 7.5-15% of all ad-spend (Tier System based on monthly average spend)
BlinkLink Enterprise
• Growth-based SaaS (free below $250k/month in ad-spend)
14. 1. Small-medium size Influencer agencies and Creative agencies
2. Influencer Management Platforms – Grin, Mavrck, IZEA (<0.5% of market share)
3. Deeplinking & Attribution Software - AppsFlyer, Branch.
4. Social Media Management Tools – Hootsuite, SproutSocial
BlinkLink retains Influencers against future competition because it is data enabled.
Historic performance and business return metadata constantly improve service
quality and attention pricing - making direct competition unrealizable
The platform is sticky for both Influencers and Marketers because of optimized service
quality and Attention rates – which are slowly cultivated across advertising domains - like
multiple financial credit histories.
Indirect: Agencies + SaaS-based management tools
Competition
15. Influencer Marketplace
Utilize BlinkLink for viral Influencer promotion
Referal Marketing using “Engineering as Marketing”
Build viral products – eg. DeepLinked LinkTree in bio
BlinkLink Events
Found creator community event in Miami, Dubai & Bangalore
Social Media Marketing
Short form video + blog
Revenue Driven
Traction Strategy
16. Kiran Kushal – Founder and CEO - 24
Bits Pilani graduated computer science engineer, entrepreneur, and author with a history of building products
that combine his passion for human behavior & cutting-edge tech. Kiran led the digital transformation of a
$100M volume private equity business line at Asas Capital. His Augmented Reality app was a finalist at
Microsoft Imagine Cup – a world-leading engineering competition. The autonomous robotics company he co-
led received incubation from Dubai Future Accelerator. Kiran is also co-author of an interdisciplinary textbook
in Tech-History and Collective & Social Psychology.
Anudeep Sekhar – Cofounder and CTO - 25
Anudeep is a Bits Pilani and Carnegie Mellon University-educated engineer & researcher. A top
researcher at CMU - the world's highest-ranked school of AI - he has developed products and issued
publications in deep learning-powered surveillance, autonomous navigation, medical imaging, and
liveliness detection. The autonomous robotics company he co-led received incubation from Dubai Future
Accelerator. At BlinkLink, Anudeep builds the models that productize influencer marketing industry
Rohan Sood - Cofounder and CMO - 24
Rohan is a computer science engineer and performance marketer with successful marketing roles powered
by a passion for behavioral science and growth hacking. As the growth lead for the EdTech company
Frontrow, Rohan scaled a $950k ARR ($60 million valuation) to a $9.3 million ARR ($350 million valuation)
business in 1 year. Before Frontrow, Rohan handled Product Development at branch.io - a $4 billion
deeplinking-attribution company.
Entrepreneur, AI Engineer, Marketer
Team
17. Month Action Marketplace Revenue
Q1 Q2 Build organization and develop core platform
Q2 Launch BlinkLink App BETA $43,000
Q3 Launch BlinkLink App + WebApp $126,000
Q4 Launch BlinkLink Enterprise Web App $457,000
Q5 Marketing Drive $650,000
Q6 Close Series A - $15-25 million at $100-150 million $1,100,000
Month 18 Total Revenue $2,376,000
4-month GTM with growth focus from day-1
Roadmap
18. Allocations Cost - $2.2 million
Product Development $1,400,000
Growth/Marketing $350,000
Development Infrastructure — DevOps, cloud infrastructure, server
environments, collaboration, testing, certification tools
$120,000
Al/ML Infrastructure, Analytics $150,000
Legal/Office/Travel/Miscellaneous expenses $180,000
*24 month budget runway
2.2 million to achieve 2-year roadmap targets
Use of Funds
20. Customer Data Platform
Product Analytics
Customer Engagement
Business Intelligence & Reporting Other digital ad networks
A/B Testing and Experimentation
Gen 1 Ad networks
Social Media
Attribution and Deeplinking
Attention Commodity Landscape
Discussion Oriented
21. Customer Data Platform
Product Analytics
Customer Engagement
Business Intelligence & Reporting Other digital ad networks
A/B Testing and Experimentation
Gen 1 Ad networks
Social Media
Marketing Analytics
Gen 2 Ad Network
Enterprise Enterprise
In-built deeplinking
and attribution suite
SDK Integration for 360°
customer tracking
Enterprise
Discussion Oriented
22. Customer Data Platform
Product Analytics
Customer Engagement
Business Intelligence & Reporting
Other digital ad networks
A/B Testing and Experimentation
Gen 1 Ad networks
Social Media
Marketing Analytics
Gen 2 Ad Network
Enterprise Enterprise
In-built deeplinking
and attribution suite
SDK Integration for 360°
customer tracking
Gen 2 update - Commodity Sold - Attention
3-4x Spend to Return Ratio
Creative Overheads Dropped
Integrated to analytics ecosystem
Enterprise
Discussion Oriented