1. JIO – DIGITAL REVOLUTION OF INDIA
Amal Kunjappan Prince (117915)
Bhavin Manikantan Pillai Sobha (118045)
Duena Freddy (117913)
Jithin Joshy (117914)
Lijin Jose (113252)
MODERN MARKETING CONCEPTS
2. LINKS TO EFFIE CASE DATABASE
JIO THE PASSPORT TO DIGITAL REPUBLIC OF INDIA
INDIA’s largest and World’s third largest network provider.
Revolutionary initiative by Reliance Industries Limited officially launched on
27th December 2015.
Aims to boost the digital infrastructure in India and improve the quality of life
for its citizens.
Approximately 419.24 million subscribers within a short period of time.
Exceptional marketing strategy.
4. AN OVERVIEW OF JIO'S RAPID GROWTH
JIO 4G SIM was publically available on September 5th 2016,
Prior to that they announced a “Welcome offer” –
Completely free Unlimited Data, Voice calls and SMS for the
subscribers for first 1 year……….
Offered very cheap Data charges after the expiry of welcome
Introduction of Jio Apps package with free subscription for
Introducing innovative plans such as Jio Prime Membership
and Jio Fiber.
72.16 Million subscribers within 4 Months….
5. JIO SIM 4G, 4G+,5G and 6G on work (Prepaid and Postpaid)
JIO FIBRE BROADBAND
Subsidiary products like JioFi Router, Jio LYF smartphone,
Launched a bundle of mobile applications
JIO PRODUCTS AND SERVICES
8. PRICE DETAILS
Free SIM Delivery
Starts from INR 119 (~ 6 PLN)
-1.5gb/day Data, Unlimited
voice calls and 100 SMS/Day
for 14 days.
INR 2999 (~160 PLN)-2.5
Gb/Day Data, Unlimited
Voice calls and 100 SMS/day
for 365 days
Additional Offer : Free Jio
Starts from INR 399 (~21 PLN)
– 75 GB Data, Unlimited calls
and 100 SMS per Day.
INR 1499 (~80 PLN) – 300 Gb,
Unlimited voice calls and 100
Additional Offer – Free
subscription to Netflix,
Amazon Prime Video…..
9. JIO Fibre Broadband
Starts from INR 399 (~21 PLN)
– Unlimited data with 30
mbps data speed for 30 days
INR 1499 (~80 PLN)-
Unlimited data with 300
Mbps data speed for 30 days
Additional Offer: Free
subscription to 12 OTT
platforms, Zero security
Deposit, Zero Installation
charges and free set-top box.
Jio packaging features include:
Eye-catching, modern visuals that attract attention
Durable cardboard design with cushioning for secure transportation
Tamper-proof seals that guarantee product integrity
Color-coding for easy product identification
Easy to open and resealable packaging for convenience
Eco-friendly materials that reduce environmental impact
High-quality printing for enhanced brand visibility
Intelligent barcoding and tracking capabilities
12. How the product is being delivered to the customer….?
Expansion of Jio retail outlets across the country
Tie-ups with leading telecom companies to increase distribution reach
Distribution of Jio SIMs through e-commerce websites.
Leveraging its partners to increase distribution reach in rural and semi-
JIO Door step Delivery
13. PRODUCER’S IMAGE
Parent company : Reliance Industries Limited (RIL)
Founder : Dhirubhai Ambani on May 8th 1973, Mumbai
Chairman and Managing Director - Mukesh Ambani (son)
Owns various fields like Telecommunications, Retail Stores, Online Shops,
Engineering Services, Power Generation, Oil and Gas Industry, Shipping,
Financial Services, Logistics and many more………
India’s largest private sector enterprise
Net income - ₹792,756 crore (US$99 billion) (2022)
Total Assets - ₹1,770,665 crore (US$220 billion) (2022)
15. PRE SALE SERVICES
What do they do for society……?
Partnered with numerous charities and social organizations like Save Children,
Smile Foundation, Give India and World Vision India to save poor communities.
Worked with United Nations High Commissioner for Refugees (UNHCR)- Give
refugees access to education and job possibilities.
Worked with Indian Red Cross Society and United Nations Development
Programme – Aid to those who impacted by Natural Catastrophes.
Worked with Naandi Foundation, Breakthrough India and Akanksha Foundation
– Gender Equality and Women’s Empowerment.
Support to “The Swatch Bharath Abhiyan” a government sponsored initiative
aimed at promoting cleanliness and hygiene in rural areas.
19. What does Jio offers even before you buy the product ….?
Device activation: enables customers to activate their Jio device prior to
Pre-order: allows customers to pre-order the latest Jio devices and
Device home delivery and setup: enables customers to receive their
purchased Jio device and have it setup at their home.
Online payment options: allows customers to make payments for their
pre-ordered Jio devices and services online.
Access to Jio Events – Various events conducted as part of motivation
20. POST SALE SERVICES
Aggressive customer service 24/7 and support to ensure customer
Regular customer feedback surveys.
Installation, network optimization, service activation, customer
service, device support and payment support.
Jio offers training on using its services and products.
Access Jio’s online support portal to get assistance with their queries
and get help in setting up the service.