Rural Tourism Sites in India,UNDP and ETP Project
Any form of tourism that showcases the rural life, art,
culture and heritage at rural locations, thereby benefiting
the local community economically and socially as well as
enabling interaction between the tourists and the locals for
a more enriching tourism experience can be termed
as rural tourism
What is Rural Tourism?
•Out of the total 107 projects, 41 projects have been successful, 33 projects have performed averagely
and the rest 33 projects have been unsuccessful in attaining the objectives.
•Jammu and Kashmir had the maximum number of successful projects
•Chhattisgarh and Orissa are the two states that have the highest number of unsuccessful projects.
•Ministry of Tourism including 36 rural sites where UNDP has supported for capacity building.
UNDP (United Nations Development Programme) works in almost 170
countries and territories, helping to achieve the eradication of poverty, and
the reduction of inequalities and exclusion. UNDP has worked in India
since 1951 in almost all areas of human development, from democratic
governance to poverty eradication, to sustainable energy and
Who is UNDP?
What is Endogenous Tourism ?
India’s heart lies in its villages. Every rural community is steeped in folklore and indigenous craft. Endogenous
tourism aims to harness the existing traditional skills of the rural artisans, while placing special emphasis on the
inclusion of women, youth and disadvantaged groups in income-generation activities.
Essential requisites for the growth of endogenous tourism are:
•High level of development
•Decentralized governmental structures
•Existence of well-preserved local village communities with networks of small and medium enterprises.
The Endogenous Tourism Project is a collaborative effort between the Ministry of Tourism,
Government of India and United Nations Development Programme (UNDP) initiated in 2003 and
being implemented currently at 36 sites across the country. Aranmula,
The main objectives of the Project are:
•Build capacity at the local level
•Initiate location-specific models of community tourism enterprise.
•Build strong community-private partnerships
•Support innovative and promising rural tourism initiatives.
•Provide inputs for national tourism policy implementation
The Endogenous Tourism Project
State : Kerala
Location : Kumbalangi, District- Ernakulam
Project Name: Development of Kumbalngi village as a Rural Tourism Destination.
Activity/Craft : Ethnic Cuisine and traditional boat carpentry.
• Located in Ernakulam district of Kerala.
• Kumbalanghi village is the first "Model Tourism Village" of Kerala.
• The major attractions are boatbuilding, traditional fishing, marine pastoral setting, scenic views of sea,
canals, mangroves, agricultural land and coconut plantations etc.
• The coastal ambience and ethnic cuisines are some of the highlight of Kumbalanghi.
• The major art of dyeing in Kulbalanghi are Chavittunadkam, Prasiamuttukali, and Kolakali along with
traditional boat carpentry
• Approximately 3000 artisans are working in this district
• Other sites in Kerala include Balaramapuram-Trivandrum (Handloom), Aranmula-Pathanamthitta(Mural
Painting),Kalady-Ernakulam(Mural Paintings),Anakkara-Idukki(Spices Village)
State : Andhra Pradesh
Location : Puttaparthi, District Anantapur
Project Name: Development of Puttaparthi as a Rural Tourism Destination.
Activity/Craft : Spiritual
•Puttaparthi is a town situated in the Anantapur district of
•It was also the residence of the notable spiritual teacher
Sathya Sai Baba.
•The town's main attraction is Baba's Prasanthi Nilayam
ashram, the presence of which has given a huge boost to
the local economy, in the form of hotels, lodges,
restaurants and shops which are largely frequented by
visitors to Prasanthi Nilayam.
•Spiritual life is also given importance and is imparted by
the followers of Sathya Sai Baba.
•No Artisans were present in this project
State : Gujarat
Location : Tera, District- Kachcha
Project Name: Development of Tera village, as a Rural Tourism Destination
Tera is a charming heritage village located Kutch.
The village has a history of over five hundred
Though farming is the main occupation
of the village, bandhani craft (tie – and – dye) is
also a major form of livelihood of
Some of the finest new embroideries in the world
are still being produced by over 6,000 women
artisans of the region.
Tera has been home to diverse communities –
Bhanushali, Koli, Harijan, Parghi, Muslim, Jain,
Luhana, Rajput and Brahmin.
State : Bihar
Location : Nepura
Project Name: Development of Nepura village, as a Rural Tourism Destination
Activity/Craft: Tusser Silk weaving
•Located between the famous places Nalanda and
Rajgir Town of Bihar, famous for weaving.
•There are about 250 families in this village, out of
which 50 are practicing weaving.
•This the place where Lord Mahavira and Gautam
•In fact it is the first place where Lord Buddha gave
his first preaching which is believed by the local
•Tusser silk weaving
•Approximately 63 artisans are working in this
State : Himachal Pradesh
Location : Village Paragpur, District kangra
Project Name: Development of Village Paragpur, as a Rural Tourism Destination
Activity/Craft: Himachal Heritage
•Pragpur Village is located in the panoramic Kangra Valley.
•It is the home of the famous Kangra School of painting;there
are miniature paintings made with vegetable dyes based on
love themes of Radha and Krishna..
•The Indian National Trust for Art and Cultural Heritage jointly
with the government of Himachal Pradesh is developing and
preserving Heritage Village Pragpur.
•Pragpur is about 2,000 feet above sea level and just 60 km
away from Dharamsala.
•The dolls are life like and beautiful and the traditional
costumes are exquisite. The most common tribe to be found
here is the Gaddi tribe
State : Haryana
Location : Jyotisar (Kurukshetra)
Project Name: Development of Village Jyotisar as a Rural Tourism Destination.
Activity/Craft: Stuffed toys, Stitching & Kadhai
•Jyotisar Village is located in Kurukshetra.
•There are around 1000 households here mainly working in
the agriculture and cattle rearing fields. The Ras Leelas are
the main attraction of Jyotisar.
•Mattress making, wood carving, traditional pottery and folk
painting are a part of this heritage village. Basket making and
bejan making is also done here.
•Dari making, folk painting, pottery making, and wood
carving are the main artifacts of Jyotisar village.
•It’s a religious place and most of the activities carried out
here are in the religious sense only.
•Total 17 Artisans are involved in this programme. (Craft,
Kadhai, Stitching & beautician)
State : Jammu & Kashmir
Location : Jheri Village, District- Jammu
Project Name: Development of Jheri village as a Rural Tourism Destination.
•Jheri is a small village in Jammu district,
famous for Baba Jitto Shrine.
•An annual fair is held in the name of Baba
Jitu, a simple and honest farmer who
preferred to kill himself rather than accept
the demands of the local landlord related to
field and crops.
•Crafts/Activities in the District In Jammu
people expertise in making carpets, baskets,
wall hangings, and other handicraft items.
•District is also popular in wooden work,
silverware and shawls with unmatched
State : Karnataka
Location : Banavasi, District- Uttara Kannada
Project Name: Development of Banavasi village, as a Rural Tourism Destination
Activity/Craft: Stone machinery, Wood carving and Musical instruments.
•Banavasi village is a temple town located near the border of
Uttara Kannada, and Shimoga district in Karnataka.
•It is one of India’s oldest towns, after Varanasi.
•The main attraction of Banavasi is Madhukeshvara temple
which is 2000 year old dedicated to Lord Shiva.
Kadambotsava festival also attracts lot of artisans from South
•The art of exclusive crafts making in Karnataka has passed on
from one generation to another, thus making it a timeless
•Uttara Kannada is popular for coir products, jewelry, food
products, wood and steel furniture, glass and ceramics and
seafood & Sandalwood work. Highly skilled workers are
employed to make articles like lamp shades, trays, jewel
boxes, decorative articles, combs and even walking sticks with
•Approximately 70 artisans are working in this village.
Location: Village Andro, District East Imphal, Manipur
Project Name: Development of Rural Tourism in village Andro
•Andro, lies in the foothills of Nongmaiching
•The community of Andro has occupied a major
portion in the map of traditional pot making
culture. They still preserve the traditional rituals
and norms relating to the process of pot making.
•About 226 Artisans are working under this
•The doll house of the complex has been
imaginatively developed by displaying 29
different types of dolls that represent the cross
cultural mix of Manipuri tribes across the
State : Maharashtra
Location : Morachi Chincholi, District- Pune
Project Name: Development of Morachi Chincholi village, as a Rural Tourism Destination
Activity/Craft: Mirror Work/Embroidery
Morachi Chincholi, by name itself means a village
of tamarind trees & town of Dancing Peacocks all
It is situated in Maharashtra (India).
In Morachi Chincholi, one can find lot of
peacocks everywhere in this small village.
t is said that during the Peshwe dynasty many
tamarind trees were planted and these attracted
Approximately 700 artisans are working in this
Morachi Chincholi Village