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  1. 1. Rural Tourism Sites in India,UNDP and ETP Project
  2. 2. Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism What is Rural Tourism?
  3. 3. •Out of the total 107 projects, 41 projects have been successful, 33 projects have performed averagely and the rest 33 projects have been unsuccessful in attaining the objectives. •Jammu and Kashmir had the maximum number of successful projects •Chhattisgarh and Orissa are the two states that have the highest number of unsuccessful projects. •Ministry of Tourism including 36 rural sites where UNDP has supported for capacity building.
  4. 4. UNDP (United Nations Development Programme) works in almost 170 countries and territories, helping to achieve the eradication of poverty, and the reduction of inequalities and exclusion. UNDP has worked in India since 1951 in almost all areas of human development, from democratic governance to poverty eradication, to sustainable energy and environmental management. Who is UNDP?
  5. 5. What is Endogenous Tourism ? India’s heart lies in its villages. Every rural community is steeped in folklore and indigenous craft. Endogenous tourism aims to harness the existing traditional skills of the rural artisans, while placing special emphasis on the inclusion of women, youth and disadvantaged groups in income-generation activities. Essential requisites for the growth of endogenous tourism are: •High level of development •Decentralized governmental structures •Existence of well-preserved local village communities with networks of small and medium enterprises.
  6. 6. The Endogenous Tourism Project is a collaborative effort between the Ministry of Tourism, Government of India and United Nations Development Programme (UNDP) initiated in 2003 and being implemented currently at 36 sites across the country. Aranmula, The main objectives of the Project are: •Build capacity at the local level •Initiate location-specific models of community tourism enterprise. •Build strong community-private partnerships •Support innovative and promising rural tourism initiatives. •Provide inputs for national tourism policy implementation The Endogenous Tourism Project
  7. 7. State : Kerala Location : Kumbalangi, District- Ernakulam Project Name: Development of Kumbalngi village as a Rural Tourism Destination. Activity/Craft : Ethnic Cuisine and traditional boat carpentry.
  8. 8. • Located in Ernakulam district of Kerala. • Kumbalanghi village is the first "Model Tourism Village" of Kerala. • The major attractions are boatbuilding, traditional fishing, marine pastoral setting, scenic views of sea, canals, mangroves, agricultural land and coconut plantations etc. • The coastal ambience and ethnic cuisines are some of the highlight of Kumbalanghi. • The major art of dyeing in Kulbalanghi are Chavittunadkam, Prasiamuttukali, and Kolakali along with traditional boat carpentry • Approximately 3000 artisans are working in this district • Other sites in Kerala include Balaramapuram-Trivandrum (Handloom), Aranmula-Pathanamthitta(Mural Painting),Kalady-Ernakulam(Mural Paintings),Anakkara-Idukki(Spices Village) Kumbalangi
  9. 9. State : Andhra Pradesh Location : Puttaparthi, District Anantapur Project Name: Development of Puttaparthi as a Rural Tourism Destination. Activity/Craft : Spiritual
  10. 10. •Puttaparthi is a town situated in the Anantapur district of Andhra Pradesh. •It was also the residence of the notable spiritual teacher Sathya Sai Baba. •The town's main attraction is Baba's Prasanthi Nilayam ashram, the presence of which has given a huge boost to the local economy, in the form of hotels, lodges, restaurants and shops which are largely frequented by visitors to Prasanthi Nilayam. •Spiritual life is also given importance and is imparted by the followers of Sathya Sai Baba. •No Artisans were present in this project Puttaparthi
  11. 11. State : Gujarat Location : Tera, District- Kachcha Project Name: Development of Tera village, as a Rural Tourism Destination Activity/Craft: Heritage
  12. 12. Tera is a charming heritage village located Kutch. The village has a history of over five hundred years. Though farming is the main occupation of the village, bandhani craft (tie – and – dye) is also a major form of livelihood of many families. Some of the finest new embroideries in the world are still being produced by over 6,000 women artisans of the region. Tera has been home to diverse communities – Bhanushali, Koli, Harijan, Parghi, Muslim, Jain, Luhana, Rajput and Brahmin. Tera
  13. 13. State : Bihar Location : Nepura District- Nalanda Project Name: Development of Nepura village, as a Rural Tourism Destination Activity/Craft: Tusser Silk weaving
  14. 14. •Located between the famous places Nalanda and Rajgir Town of Bihar, famous for weaving. •There are about 250 families in this village, out of which 50 are practicing weaving. •This the place where Lord Mahavira and Gautam Buddha stayed. •In fact it is the first place where Lord Buddha gave his first preaching which is believed by the local people. •Tusser silk weaving •Approximately 63 artisans are working in this village. Nepura
  15. 15. State : Himachal Pradesh Location : Village Paragpur, District kangra Project Name: Development of Village Paragpur, as a Rural Tourism Destination Activity/Craft: Himachal Heritage
  16. 16. •Pragpur Village is located in the panoramic Kangra Valley. •It is the home of the famous Kangra School of painting;there are miniature paintings made with vegetable dyes based on love themes of Radha and Krishna.. •The Indian National Trust for Art and Cultural Heritage jointly with the government of Himachal Pradesh is developing and preserving Heritage Village Pragpur. •Pragpur is about 2,000 feet above sea level and just 60 km away from Dharamsala. •The dolls are life like and beautiful and the traditional costumes are exquisite. The most common tribe to be found here is the Gaddi tribe Pragpur Village
  17. 17. State : Haryana Location : Jyotisar (Kurukshetra) Project Name: Development of Village Jyotisar as a Rural Tourism Destination. Activity/Craft: Stuffed toys, Stitching & Kadhai
  18. 18. •Jyotisar Village is located in Kurukshetra. •There are around 1000 households here mainly working in the agriculture and cattle rearing fields. The Ras Leelas are the main attraction of Jyotisar. •Mattress making, wood carving, traditional pottery and folk painting are a part of this heritage village. Basket making and bejan making is also done here. •Dari making, folk painting, pottery making, and wood carving are the main artifacts of Jyotisar village. •It’s a religious place and most of the activities carried out here are in the religious sense only. •Total 17 Artisans are involved in this programme. (Craft, Kadhai, Stitching & beautician) Jyotisar Village
  19. 19. State : Jammu & Kashmir Location : Jheri Village, District- Jammu Project Name: Development of Jheri village as a Rural Tourism Destination. Activity/Craft: Adventure/Spiritual.
  20. 20. •Jheri is a small village in Jammu district, famous for Baba Jitto Shrine. •An annual fair is held in the name of Baba Jitu, a simple and honest farmer who preferred to kill himself rather than accept the demands of the local landlord related to field and crops. •Crafts/Activities in the District In Jammu people expertise in making carpets, baskets, wall hangings, and other handicraft items. •District is also popular in wooden work, silverware and shawls with unmatched embroidery Jheri Village
  21. 21. State : Karnataka Location : Banavasi, District- Uttara Kannada Project Name: Development of Banavasi village, as a Rural Tourism Destination Activity/Craft: Stone machinery, Wood carving and Musical instruments.
  22. 22. •Banavasi village is a temple town located near the border of Uttara Kannada, and Shimoga district in Karnataka. •It is one of India’s oldest towns, after Varanasi. •The main attraction of Banavasi is Madhukeshvara temple which is 2000 year old dedicated to Lord Shiva. Kadambotsava festival also attracts lot of artisans from South India. •The art of exclusive crafts making in Karnataka has passed on from one generation to another, thus making it a timeless tradition. •Uttara Kannada is popular for coir products, jewelry, food products, wood and steel furniture, glass and ceramics and seafood & Sandalwood work. Highly skilled workers are employed to make articles like lamp shades, trays, jewel boxes, decorative articles, combs and even walking sticks with rosewood handles •Approximately 70 artisans are working in this village. Banavasi village
  23. 23. State: Manipur Location: Village Andro, District East Imphal, Manipur Project Name: Development of Rural Tourism in village Andro Activity/Craft: Terracotta
  24. 24. •Andro, lies in the foothills of Nongmaiching hill. •The community of Andro has occupied a major portion in the map of traditional pot making culture. They still preserve the traditional rituals and norms relating to the process of pot making. •About 226 Artisans are working under this project. •The doll house of the complex has been imaginatively developed by displaying 29 different types of dolls that represent the cross cultural mix of Manipuri tribes across the region. Andro Village
  25. 25. State : Maharashtra Location : Morachi Chincholi, District- Pune Project Name: Development of Morachi Chincholi village, as a Rural Tourism Destination Activity/Craft: Mirror Work/Embroidery
  26. 26. Morachi Chincholi, by name itself means a village of tamarind trees & town of Dancing Peacocks all around. It is situated in Maharashtra (India). In Morachi Chincholi, one can find lot of peacocks everywhere in this small village. t is said that during the Peshwe dynasty many tamarind trees were planted and these attracted peafowls Approximately 700 artisans are working in this village. Morachi Chincholi Village
  27. 27. Thank You