Minitheory specialises in product design
We design based on how people think and behave
Analysis of Data, Models
Ideation & Exploration
User Flow and Scenarios
UI Style Guide
Interactions + Animations
1. Technology should make life simpler
2. Design based on how people think, work and
3. Design to solve problems, not to paint pretty
4. Experiment, fail fast and iterate
We want to make software simple and useful
We love computers, but it’s unfortunate that some software makes us feel like idiots. We want to
change that. We expect software to be intuitively designed - and ultimately, useful.
Is it about making
Mercury Watch by ZIIIRO. Image Credit: Fancy.com
“the products of design are just the means to an end...
this implies that design is a field of outcomes and
consequences more than one of artifacts.”
Excerpt From: Frank Chimero. “The Shape of Design.”
The Shape of Design by Frank Chimero. Image Credit: #incipitreadings
Becoming a Lean UX Guru. Startitup.
Is the problem painful enough?
Does my solution solve it?
Different outcomes needed at
different stages of a startup
Learn about your users goals and pain points
through user research
Resources for user research “Just Enough Research” by Erika Hall, “Interviewing Users” by Steve Portigal
A persona summarises similar
Wine is inaccessible for
A personal transportation that “will be to the car what the car
was to the horse and buggy”
● slower than a bicycle
● but much more expensive
● can’t be ridden on the road
● can’t be put in a car/bus/train
● people got laughed at for
riding on it
It didn’t fit into people’s lives, and didn’t solve problems
Lean UX Week. Luxr
Rapid prototypes test market assumptions, and
use customer feedback to evolve the design
faster and reduce waste.
Prototyping for Elmo’s Monster Maker iPhone App. IDEO. Projectors and pico projectors can be used to manipulate
Google glass was prototyped in a day using a pico-
projector, chopsticks and a coat hanger.
No programming skills or software? Simply edit your
drawings as an animated movie.
Helpful Rapid Prototyping Methods and tools to bring Digital Ideas to Life Fast. Chief Disruption Officer
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