2. What’s up?
WhatsApp Messenger is a cross-platform mobile messaging
app which allows users to exchange messages -and much morewithout having to pay for them. It is cool, right?!
@al_hernando
3. Founded in
2008
Brian Acton
Who?
Jam Koum
WhatsApp was founded by two guys who spent combined
20 years doing geeky stuff at Yahoo! Inc. before starting
WhatsApp.
4. Where?
Founded in the heart of Silicon Valley.
Already translated to 32 languages.
Available for iPhone, BlackBerry,
Android, Windows Phones and
Nokia.
@al_hernando
5. 55
Employees
32 engineers in the team, which means, 1 to 14
million ratio of developers to active users…
@al_hernando
6. 430 million
430
of monthly active users
400
350
300
250
200
Apr’13
Jun’13
Aug’13
Oct’13
Dec’13
…and growing, WhatsApp is adding
over 1 million new users each day.
@al_hernando
Jan’14
7. 72% users
check the app everyday
In contrast, the industry standard is between 10% and 20%, and only a handful of companies top 50%.
The average number of times that users check
the application is 23 times per day
@al_hernando
9. 500million
images sent per day
An average WhatsApp user uploads 40 photos,
sends 7 videos & 13 voices messages per month
@al_hernando
10. Facebook announced
on 19th February the
purchase of WhatsApp
in a $19Billion deal.
It means $ 42 per WhatsApp user.
WhatsApp reportedly earned total revenues
of about 20 million last year.
@al_hernando
11. How are they doing the money?
WhatsApp is free for the first year. After that, it charges $ 0.99
for continued service. Not too much?
Pure Subscription
Revenue Model.
$
@al_hernando
0,99/per year
12. Whatsapp may
be worth more
than $19 Billion
Analysts predict that WhatsApp could
reach 2Bn users and generate ARPU
of $2,50 at 80% margins.
@al_hernando