1. Prof Dr. Akhlas Ahmed
Marketing insight
Lecture # 2
IHM - DUHS
20th
FEB, 2019

2. OPEN FORUM:
LETS TALK ABOUT ORGANIZATION

3. DEFINITION OF THE ORGANIZATION:
A social unit of people that is structured and
managed to meet a need or to pursue
collective goals.

4.  All organizations have a management
structure that determines relationships
between the different activities and the
members, and subdivides and assigns
roles, responsibilities, and authority to
carry out different tasks.

5. Organization:
The main task is to achieve collective
goals.

6.  Business organization
 Commercial or Trade organization
 Legal organization

7.  FMCGs
 SMEs
 MNCs

8. Structure of organization:
Workers
Managers

9. OPEN FORUM:
LETS TALK ABOUT MANAGEMENT

10. The word management mean:
Board
Executive
Panel

11. Management is an art of getting
things done, by others.

12. Definition of Management:
“Management is to forecast, to plan,
to organize, to command, to
coordinate and control activities of
others.”
Henery Fayol

13. MANAGEMENT PROCESS:
IN LIGHT OF THE HOLY QURAN:
SURAH NAHL: VERSE 16: 68-69

14. HONEY BEES
TOTAL SPECIES 2000,
NEVER SLEEP IN
LIFE, HAVING 5
EYES (3 ON HEAD, 2
INFRONT).

15. KING HONEY BEE
(MALE VARIETY
CALLED DRONES,
MEDIUM IN SIZE,
DON’T DO WORK).

16. QUEEN HONEY BEE
(FEMALE SPECIES
LARGEST IN SIZE).

17. WORKER HONEY BEES
(FEMALE, SMALLER IN
SIZE, HAVING TWO
STOMACH; ONE FOR
OWN FOOD DIGETION
AND OTHER FOR
KEEPING STORAGE)

18.  VOYAGER BEES
 SEARCH FOR FRAGRANCE

19.  CARGO BEES
 STORE NECTOR FROM FLOWER

20.  LOGISTIC BEES
 CARRY (POLLEN, NECTAR (SUGAR), WATER)
IN STOMACH THEN RETURN TO THE BEHIVE.

21.  FORCES BEES
 TAKING CARE OF SHIPPERS BEES

22.  INVENTORY BEES
 STORE NECTOR IN HIVES

23.  SECURITY GUARD BEES
 PROTECT QUEEN BEE FROM ALL EXTERNAL SOURCES.

24.  QUILITY CONTROL BEE
 FIGHT AND KILL THE BEE TO MAINTAIN QUALITY

25.  PRODUCTIVE BEE
 QUEEN BEE PRODUCES HONEY

26. The management process: !
Holy Quran-Surah An-Nahl: (verse16.68-69)
Its named after bees. The number of this surah is
16 and entitled “the Honeybee’ (An-Nahl).
16th
Surah of the Holy Quran with 128 Ayat.
And your Lord (Allah) revealed to the bees: Build
your hives in mountains, trees and in what they build.”
Then eat (for females) from every fruit and follow
(for females) your Lord’s enslaved paths, from their
bellies (for females) exits drink of different colors, in
it healing for man.
These are sign for those who contemplate.

27. SOME FACTS: !!!
The number of this surah is 16 and entitled “the Honeybee’
(An-Nahl).
The number of chromosomes of the male is 16. Here you see
the number of the surah is 16. So the number of the sura
indicates the number of chromosomes.
The number of chromosomes in females are 32 (2n)(16X2).
The verses of the sura are 128, this means; 8times the number
of chromosomes of the male (16X8) and also 4times the number
of the chromosomes of the female (32X4)
The first verses 68 has 13 words (68X13 equal to 884)

28. The management
process:
1.Planning
2.Organizing
3.Controlling
4.Leading

29. Who Are Managers?
We tend to think about managers based
on their position in an organization.
This tells us a bit about their role and
the nature of their responsibilities.

30. LEVELS OF MANAGEMENT:
The three levels of management typically found in an
organization are…
1.Low-level management,
2.Middle-level management
3.Top-level management
Top-level managers are responsible for controlling and
overseeing the entire organization

31. TYPES OF MANAGERS
There are three main types of managers:
1.General managers
2.Functional managers
3.Frontline managers.

32. Functional Role of Managers:
a.Interpersonal (Provide information)
a. Figurehead
b. Leader
c. Liaison
b.Informational (Process information)
a. Monitor
b. Disseminator
c. Spokespersons
c.Decisional (Use information)
a. Entrepreneur
b. Disturbance Handler
c. Resource Allocator
d. Negotiator

33. Mintzberg Ten Managerial Roles are divided into three groups:
Interpersonal:
The interpersonal roles ensure that information is provided.
Informational:
The informational roles link all managerial work together.
Decisional:
The decisional roles make significant use of the information.
The performance of managerial roles and the requirements of
these roles can be played at different times by the same manager
and to different degrees, depending on the level and function of
management.

34.  MARKET
 MARKETING

35.  Misconception:
 Marketing is commonly misunderstood as
an ostentatious term for advertising and
promotion.

36. What is marketing?
 More than selling and advertising
 Identifying and satisfying customers needs
 Range of activities (marketing mix - 4P’s)

37.  MARKETING:
 It is systematic attempt to fulfill human
desires by producing goods and services
that people will buy.
 It is where the cutting edge of human
nature meets the versatility of technology.
 Marketing-oriented companies help us
discover desires we never knew we had,
and ways of fulfilling them we never
imagine could be invented.

38. What is 'Marketing?'
Marketing are activities of a company associated
with buying and selling a product or service.
It includes advertising, selling and delivering
products to people.
People who work in marketing departments of
companies try to get the attention of target audiences
by using slogans, packaging design, celebrity
endorsements and general media exposure.

39. The Three levels of Marketing: (First)
 The process of planning and executing
the conception, pricing, promotion and
distribution of ideas, goods and services
to create exchanges that satisfy individual
and organizational objectives.
(American Marketing Association)

40. The Three levels of Marketing: (Second)
 Marketing is the social process by which
individuals and groups obtain what they
need and want through creating and
exchanging products and value with
others.
(Philip Kotler)

41. The Three levels of Marketing: (Third)
 Marketing is the management process
that identifies, anticipates and satisfies
customer requirements profitably.
(The Charter Institute of Marketing)

42. ‘Marketing Is Everything’
(Harvard Business review - Regis McKenna, January 1991)
•Marketing today is not a function: it is a
way of doing business.

43.  Marketing Involves having the Right
Product available in the Right Place
at the Right Time and making sure
that the customer is Aware of the
Product.
More simply

44. PlacePlace
CustomersCustomers
PromotionPromotion
PricePriceProductProduct

45.  APPRECIATE QUESTIONS