1. Amrit Kaur

2. WHAT IS LOMOGRAPHY?

3. THE GLOBAL SOCIETY OF
ANALOGUE PHOTOGRAPHY.

4. THE TARGET AUDIENCE.

5. EXPERIMENTAL
YOUTHFUL.
CREATIVE.
SOCIAL.
FREE.
FUN.

6. FIRST STEP TO DISCOVERY.

7. DISCOVERING ANALOGUE
CAMERAS THROUGH DIGITAL
PLATFORMS.

8. CURIOUSITY BUILDS…

9. VISIT THE STORE/ GALLERY.

10. THE PRODUCTS.

11. A HUGE COLLECTION OF
ANALOGUE CAMERAS.

12. FUNKY DESIGNS FROM
PACKAGING…

13. TO PRODUCT…

14. AND IN-STORE LAYOUT.

15. NOT SO FUNKY IN PRICE.

16. RANGING FROM £35- £329.

17. BUT THERE ARE SOME IN-
STORE OFFERS…

18. AND DISCOUNTS ON PRODUCT
LAUNCH EVENTS.
(ALSO FREE ALCOHOL!!)

19. THE STAFF ARE PASSIONATE
AND KNOWLEDGEABLE.

20. THE AFTER CARE.

21. EVENTS AND WORKSHOPS.

22. LOMO LAB.

23. ADD ON’S AND EXTRAS.

24. VIMEO.
849 VIDEOS AND 2,233 FOLLOWING.

25. YOUTUBE.
3,979 SUBSCRIBER AND 986,536 VIEWS.

26. THE COMMUNITY.

27. PRODUCT LAUNCH PARTIES.

28. WEBSITE BLOG.

29. PIGGY POINTS.

30. ONLINE MAGAZINE…

31. AND OFFLINE.

32. FLICKR.
2,418 PHOTOS.

33. PINTEREST.
187 FOLLOWERS AND FOLLOWING 123.

34. FACEBOOK.
519,124 FOLLOWERS AND 519,000 LIKES.

35. TWITTER.
7,447 FOLLOWERS.

36. DIGITAL REINFORCEMENT.

37. GOOGLE SEARCH FOR
ANALOGUE CAMERAS.

38. WIKIPEDIA

39. LINKEDIN.
1,473 FOLLOWERS.

40. FOURSQUARE.

41. CUSTOMER APPRAISAL.

43. THE FUTURE IS ANALOGUE.
THE END.