4. Company BackgroundCompany Background
DREAMZ COTTEGE HOUSEDREAMZ COTTEGE HOUSE
1.1.RETAILER BUSINESS HOUSERETAILER BUSINESS HOUSE
2.2.BASED ON THE HANDICRAFT PRODUCTBASED ON THE HANDICRAFT PRODUCT
3.3.PRODUCTS: DRESSES, NAKASHIKATHA,PRODUCTS: DRESSES, NAKASHIKATHA,
POTTERY, WICKER BASKETSPOTTERY, WICKER BASKETS
4.4.SITUATED IN DHANMONDISITUATED IN DHANMONDI
5.5.FIVE FOUNDING MEMBERSFIVE FOUNDING MEMBERS
6.6.OPERATED BY SIX MEMBERSOPERATED BY SIX MEMBERS
7. Marketing PlanMarketing Plan
SS
PROMOTIONAL TOOLS AMOUNT OF MONEY TIME SPAN
ADVERTISING THROUGH FM RADIO 15000tk 4 weeks
DISTRIBUTION OF LEAFLET 5000tk 8 weeks
ADVERTISEMENT THROUGH NEWSPAPER 10000tk 4 weeks
ESTABLISHING ONLINE WEBSITE 5000tk 3 weeks
SUPPLY HANDNOTE 10000tk
PERSONAL CALLING 5000tk 4 weeks
8. Strengths Weaknesses
Online sales and service
Products will be provide basis on
customer’s design and opinion
Home delivery 24*7
Lack of experience of running such a
shop
Limited capital
Opportunities Threats
Chances to get focus on customer need
with quality products
There’s a chance to prefer on
customer’s mind by giving quality
products in lower rate than competitors
Increasing price of necessary raw
materials
Competing with upcoming competitors
as well as established brand.
9.
10. Supplying PlanSupplying Plan
1.1. DRESSES:DRESSES:
COLLECTION AREA: TANGAIL AND LOCAL SOURCESCOLLECTION AREA: TANGAIL AND LOCAL SOURCES
2. NAKSHI KATHA2. NAKSHI KATHA
COLLECTION AREA: MYMENSINGH, JESSORECOLLECTION AREA: MYMENSINGH, JESSORE
3. WICKER BASKET3. WICKER BASKET
COLLECTION AREA: DINAJPOORCOLLECTION AREA: DINAJPOOR
4. POTTERY4. POTTERY
COLLECTION AREA: BOGURACOLLECTION AREA: BOGURA
11. Location AnalysisLocation Analysis
REASON OF DHANMONDI:REASON OF DHANMONDI:
1.1.SEVERAL RESIDENTIAL AND NON-RESIDENTIAL ESTABLISHMENTSSEVERAL RESIDENTIAL AND NON-RESIDENTIAL ESTABLISHMENTS
2.2.FESTIVALS LIKE PAHELA BAISHAK, INDEPENDENCE DAY, MOTHERFESTIVALS LIKE PAHELA BAISHAK, INDEPENDENCE DAY, MOTHER
TONGUE DAY OCCURE WITH A FESTIVE MOODTONGUE DAY OCCURE WITH A FESTIVE MOOD
3.3.A HUGE AMOUNT OF PEOPLE OF DIFFERENT AGE,CULTURE, TASTE,A HUGE AMOUNT OF PEOPLE OF DIFFERENT AGE,CULTURE, TASTE,
INCME FASHIONINCME FASHION