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Managing Web 2.0 Records.

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The presentation delivered to the ARMA Dallas Chapter by Jesse Wilkins, AIIM Director, Systems of Engagement. The presentation looks at methods of managing web 2.0 records, such as Facebook, Twitter and everything in between.

Publicada em: Tecnologia, Negócios
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Managing Web 2.0 Records.

  1. 1. Managing Web 2.0 Records: Facebook, Twitter and Everything in Between<br />Jesse Wilkins, CRM<br />AIIM International<br />January 11, 2011<br />
  2. 2. About AIIM<br />International - Members in 146 countries<br />Independent - Unbiased and vendor neutral<br />Implementation Focused - Processes, not just technology <br />Industry Intermediary - users, suppliers, consultants, analysts, and the channel<br />http://www.aiim.org <br />
  3. 3. Jesse Wilkins, CRM<br />Director, Systems of Engagement, AIIM<br />Background in electronic records management, email management, ECM, and social technologies<br />Director, ARMA International Board of <br /> Directors (2007-2010)<br />Frequent industry speaker and author<br />AIIM ERM Expert Blogger<br />Instructor for AIIM Certificate Programs<br />3<br />
  4. 4. Agenda<br />Use cases for social technologies<br />Commercial vs. enterprise social technologies<br />Managing social content as records<br />
  5. 5. Use cases for social technologies<br />
  6. 6. Keep in touch<br />
  7. 7. Network and announce events<br />
  8. 8. Share information<br />
  9. 9. Find your next job<br />
  10. 10. Respond to crises<br />
  11. 11. Provide project updates<br />
  12. 12. Provide organizational updates<br />
  13. 13. Announce deals and events<br />
  14. 14. Create agenda and minutes<br />
  15. 15. Commercial vs. enterprise social technologies<br />
  16. 16. Implementation model<br />Identity management<br />Archival and local storage<br />Integration<br />Auditing and reporting <br />Cost<br />
  17. 17. Implementation model - commercial<br />Web-based<br />Apps<br />www.idsgn.org<br />cybernetnews.com<br />
  18. 18. Implementation model - enterprise<br />Hosted<br />Application server<br />Appliance<br />18<br />
  19. 19. Identity management - commercial<br />Need separate accounts for most sites<br />Many sites leveraging identity management<br />Facebook Connect<br />Twitter OAuth<br />
  20. 20. Identity management - enterprise<br />Integration into identity infrastructure<br />Ensure security and confidentiality<br />Provide accountability<br />Support for groups and <br /> ethical walls<br />Access to other <br /> resources inside the <br /> organization<br />20<br />
  21. 21. Archiving - commercial<br />Doesn’t exist for most sites<br />Available for Facebook since Oct 2010<br />Some third-party services available<br />
  22. 22. Archiving - enterprise<br />Support archiving and retrieval of system data<br />22<br />
  23. 23. Integration with other systems - commercial<br />Some using FB Connect, Oauth<br />Very little integration into line of business systems - today<br />
  24. 24. Integration with other systems - enterprise<br />Allow import from other systems<br />Allow export to other systems<br />24<br />
  25. 25. Auditing and reporting - commercial<br />Most commercial services offer very little in the way of analytics and auditing<br />Some third-party services available, especially for Twitter<br />Social “listening platforms” and CRM (sCRM) <br />
  26. 26. Auditing and report - enterprise<br />Significant amounts of information available for reporting<br />Who has done what<br />What has been done to a <br /> particular article/item/etc.<br />Any changes made to the <br /> system, security, etc.<br />26<br />
  27. 27. Cost - commercial<br />But…<br />www.chaosaddons.com<br />
  28. 28. Cost - enterprise<br />NOT FREE. <br />Still cheaper than many other enterprise solutions<br />Often available via subscription model<br />Freemium<br />
  29. 29. Managing social content as records<br />
  30. 30. Prohibition is not realistic<br />
  31. 31. Address in policies<br />
  32. 32. Provide guidance<br />Whether the tool & account is official or unofficial (add screenshot)<br />
  33. 33. Whether the account is monitored for actionable content (screenshot)<br />
  34. 34. Is it a record?<br />Is the information unique and not available anywhere else?<br />Does it contain evidence of an agency’s policies, business, mission, etc.?<br />Is the tool being used in relation to an agency’s work?<br />Is there a business need for the information?<br />Does it document a transaction or decision?<br />
  35. 35. What is the record?<br />Individual social network status updates or Tweets?<br />The entire stream over a given period?<br />Many of these tools do not lend themselves to metadata….<br />Policy and consistency are key<br />
  36. 36. Duplication<br />Determine whether content is unique<br />If it’s already being captured elsewhere, treat as a duplicate record or as a non-record<br />A note about co-creation<br />
  37. 37. Take a snapshot of record content<br />
  38. 38. Archive entire stream locally<br />
  39. 39. Records management in brief<br />Archive selected items locally<br />Use search queries and monitoring<br />Store selected items locally using search queries or RSS<br />
  40. 40. Use the native backup to store locally<br />Store locally using built-in tools<br />
  41. 41. Use a third-party service to store locally<br />Store locally using third-party service<br />
  42. 42. Store locally using API<br />Store locally using APIs<br />
  43. 43. Draft content locally<br />Use e.g. Word or Notepad to draft content updates and save *that* as a record<br />
  44. 44. Implement enterprise versions<br />
  45. 45. Implement a compliance solution<br /><ul><li> And many others</li></li></ul><li>Questions?<br />
  46. 46. Conclusion<br />Web 2.0 is here<br />Prohibition is not a realistic option<br />Web 2.0 tools can add significant value to the organization<br />And they can be managed as records <br />Lead your organization to use them effectively<br />
  47. 47. For more information<br />Jesse Wilkins, CRM, CDIA+<br />Director, Systems of Engagement<br />AIIM International<br /> +1 (303) 574-0749 direct<br /> jwilkins@aiim.org <br /> http://www.twitter.com/jessewilkins<br /> http://www.linkedin.com/in/jessewilkins<br /> http://www.facebook.com/jessewilkins<br /> http://www.slideshare.net/jessewilkins<br />
  48. 48. Additional Resources<br />“How Federal Agencies Can Effectively Manage Records Created Using New Social Media Tools”, Patricia Franks, Ph.D., IBM Center for The Business of Government, 2010<br />Guideline for Outsourcing Records Storage to the Cloud, ARMA International, 2010<br />“Electronic Records Management: Blogs, Wikis, Facebook, Twitter, & Managing Public Records”, Washington State Archives, September 2009<br />
  49. 49. Additional Resources<br />“Managing Social Media Records”, U.S. Department of Energy, September 2010<br />http://cio.energy.gov/documents/Social_Media_Records_and_You_v2_JD.pdf<br />“Guidance on Social Networking”, Arizona State Library, Archives, and Public Records, June 2010<br />http://www.lib.az.us/records/documents/pdf/Social_Networking.pdf<br />
  50. 50. Additional Resources<br />NARA Bulletin 2011-02, “Guidance on Managing Records in Web 2.0/Social Media Platforms”, October 2010<br />http://www.archives.gov/records-mgmt/bulletins/2011/2011-02.html<br />“A Report on Federal Web 2.0 Use and Value”, National Archives and Records Administration, 2010<br />http://www.archives.gov/records-mgmt/resources/web2.0-use.pdf<br />
  51. 51. Florida Social Media Toolkit<br />http://sites.google.com/site/flsocmed/<br />“Friends, Followers, and Feeds: A National Survey of Social Media Use in Government”, NASCIO, September 2010<br />http://www.nascio.org/publications/documents/NASCIO-SocialMedia.pdf<br />Texas Dept of Information Resources Social Media Policy<br />http://www.texas.gov/en/about/Pages/social-media-policy.aspx<br />
  52. 52. Additional resources<br />Compliance Building Social Media Policies Database<br />http://www.compliancebuilding.com/about/publications/social-media-policies/<br />57 Social Media Policy Examples and Resources<br />http://www.socialmediatoday.com/davefleet/151761/57-social-media-policy-examples-and-resources<br />Web 2.0 Governance Policies and Best Practices<br />http://govsocmed.pbworks.com/w/page/15060450/Web-2-0-Governance-Policies-and-Best-Practices<br />
  53. 53. Social Media Governance policy database<br />http://socialmediagovernance.com/policies.php<br />“Analysis of Social Media Policies: Lessons and Best Practices”, Chris Boudreaux, December 2009<br />http://socialmediagovernance.com<br />