about history, challenges revival and recent launches.

1. PREPARED BY:
AFTAB

2. INTRODUCTION
 Royal Enfield is a well-known automobile company that
primarily deals in manufacturing of motor cycles and
cycles.
 Apart from that, it produces rifles, lawnmowers,
stationery engines etc.
 The company's motto, “Made Like A Gun”, reflects its
weapon making legacy.
 Royal Enfield is a company based in India with its
headquarters in Chennai.
 It produced its first ever bike under the brand name of
‘Enfield Manufacturing co.' in the year 1892 in
Redditch, England.

3. BRIEF HISTORY OF ROYAL ENFIELD
 1880 - In Beginning they start manufacturing bicycles and
also supplying high wide range of bicycles parts IN Givry
Works, ENGLAND.
 1890 -Got brand name THE Enfield Manufacturing CO.
license.
 1892-Produces their first bike in Redditch,England
 Play crucial role in WW-I(1914) and WW-II(1940) by
supplying motorcycles and rifles for the army.
 1932- Birth Of Bullet
 1949- Enfield make their INDIAN debut by launching
350cc bullets in MADRAS MOTORS(MADRAS).
 1994- Eicher Group acquired Enfield India co. and
changed name to Royal Enfield motors limited.

4. PRODUCTS

6. PROBLEMS FACED BY ROYAL ENFIELD
The year 2000 could have decisive for RE when BOD
decided to shut down or sell off Royal Enfield Chennai
motorcycle division, because of following reason:
 sales of bikes unit down to 2000 from 6000 units.
Complaints about engine seizures, snapping of the
accelerator or clutch cables, electrical failures and oil
leakages.
Many found them too heavy, difficult to maintain, with the
gear lever inconveniently positioned and a daunting kick-
start.
Due to launching of new fuel efficicients bike by Hero
Honda.

7. REVIVAL OF ROYAL ENFIELD
 Appointed SIDDHARTH LAL as CEO and MD of Royal
enfield and EICHER GROUP.
 In 2005 as a part of revival effort Siddhartha Lal
appointed Ravichandran as CEO who had earlier
worked with both TVS Motor and Bajaj Auto.
 Modern technology used, but vintage look retained,
improved management practices and both of them will
make necessary changes in engines, silencer and
gears according to need of customers.

8. CHANGES MADE DURING REVIVAL
 GEAR position changed from Right to Left with
adaption as per indian market and consumer needs.
 Engine capacity-RE is only in indian market offering
350+CC engine.they considered this as strength and
use as unique features.
 multiple variant launched in different colours providing
choice to customer as per emotional attribute.
 Aerodynamics and tyres: Due to heavy it was always
tough bike to travel for long journey.

9. RECENT PRODUCTS

10. ROYAL ENFIELD
CLASSIC 500 DESERT STORM

11. ROYAL ENFIELD HIMALAYAN

13. FINDINGS
 Advertisement is rare in case of Royal Enfield
 Majority of Royal Enfield customers are giving
importance to style and power ,Style and power is the
main attraction of Royal Enfield.
 Whole customers are satisfied in the resale value of
Royal Enfield.
 The problem regarding non availability of spare parts to
the customer is overcome by selling the parts online via
FLIPKART and their showrooms.

14. CONCLUSION
 It is clear from the study that the most customers of
Royal Enfield are highly satisfied in almost all areas
offered by Royal Enfield. And most majorities among the
satisfied customers are delighted customers. This study
reveals that by way of reducing the lead-time, improving
fuel efficiency, service and advertisement and by
introducing new models capable to compete with the
fresher’s in the market, Royal Enfield can easily make
the whole customers into highly delighted customers.