Aenc workshop sladek

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Association Executives of North Carolina

Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting

Business Technology

TECHNOLOGY
DECLINING ECONOMY

CHANGING TECHNOLOGY

DEMOGRAPHIC SHIFT

Dedicated to providing
information and services
to members in pursuit of
their business and
community interest

Dedicated to providing
information and services
to members in pursuit of
their business and
community interest
SO WHAT?SO WHAT?

How does
membership make
a difference in
members’ lives?

JOIN
Seek a solution
to a problem
RENEW
Problem is solved
+ Engaged
+ Feel positive

1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
Emotion-
Building
Most
Some
Less
Problem-Solving Most Some Less
Benefits Matrix 1
IMPROVE
GREAT
STANDARD
URGENT
MEMBERSHIP BENEFITS MATRIX

VISIONARY

THE OPPOSITE OF
EVOLUTION IS
EXTINCTION

Step 2: Goal Setting

Step 2: Goal Setting

Sarah L. Sladek
XYZ University
phone: 763.773. 5463
ssladek@xyzuniversity.com
www.xyzuniversity.com

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1.

2. TECHNOLOGY DECLINING ECONOMY

3. CHANGING TECHNOLOGY

4. DEMOGRAPHIC SHIFT

5.

6.

7.

8.

9. Dedicated to providing information and services to members in pursuit of their business and community interest

10. Dedicated to providing information and services to members in pursuit of their business and community interest SO WHAT?SO WHAT?

11. How does membership make a difference in members’ lives?

12.

13.

14.

15.

16. JOIN Seek a solution to a problem RENEW Problem is solved + Engaged + Feel positive

17. 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 Emotion- Building Most Some Less Problem-Solving Most Some Less Benefits Matrix 1 IMPROVE GREAT STANDARD URGENT MEMBERSHIP BENEFITS MATRIX

18.

19.

20.

21.

22.

24. THE OPPOSITE OF EVOLUTION IS EXTINCTION

25.

26. Step 2: Goal Setting

27. Step 2: Goal Setting

28.

29.

30.

31. Sarah L. Sladek XYZ University phone: 763.773. 5463 ssladek@xyzuniversity.com www.xyzuniversity.com

Editor's Notes

Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
Limited benefits – networking, advocacy
Access, Exclusivity – what does membership buy?
Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
Outcome-based (tissue)