This workshop will take you through the 5 simple steps to make your business irresistible online. 1.Intention - Set your intention to solve and not sell. 2.Discover - Discover who you are and your ‘why’ and then discover your perfect audience. 3.Assess - How do people see you online? First impressions really do count. 4.Teach - Why sharing your gifts and knowledge builds rapport and creates loyal clients. 5.Engage - How to engage effectively with your perfect audience on the right platform for your business.

1. 5 Simple Steps to Make Your
Business Irresistible Online

2. ONLINE SUCCESS
IS ABOUT PEOPLE
NOT PLATFORMS

3. Everyone’s Connected

4. How to woo your clients
Intention
Discover
Assess
Teach
Engage
Your clients
will love your business
almost as much
as you do.

6. New Buyer Behaviour
Image credit: Alex Embleton via Flickr

7. New Buyer Behaviour
•
•
•
•
•
Looking for solutions
Solve don’t sell
Buyer is in control
Trust & Transparency
They want to get to know you

9. Discover
‘People don’t buy what you
do, they buy why you do it.’
- Simon Sinek

10. Discover
Who is your audience?
What is their pain?
How can you help?

12. You have 4 seconds
Do I like your site?
Do you have what I want?

13. First Impressions Count

14. First Impressions Count

15. Is it Relevant?

16. Is it Easy?

18. By the time buyers are ready
to talk to a sales rep, they’ve
already completed 60–90% of
the buying process.’
- Marketo.com

19. Show Your Expertise

20. Build Trust

22. ‘Marketing
happens every
time you engage (or not)
with your past, present,
and potential customers.'
- Scott Stratten

23. Sell dreams,
not products.

24. Engage

25. Engage

26. Engage

27. Don’t overdo it

28. Keep an eye on your stats

29. Remember…
Be authentic
Online is just an extension of you
Create moments of connection

30. Free eBook

31. Any Questions?