1. Presentation on

2. INTRODUCTION TO Walmart
• Walmart, is an American multinational retail corporation that operates a chain
of hypermarkets, discount department stores and grocery stores.

3. INTRODUCTION TO Walmart
• Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart store in Rogers,
Arkansas in 1962.
• World's largest public corporation by revenue
• Founded Walmart.com in January 2000, is a subsidiary of Wal-Mart Stores i.e. Walmart.com
is a lot like your neighborhood Walmart store
• Largest private employer in the world.
• Fourth largest utility or commercial employer.
• Largest grocery retailer in the United States (20%).
• Largest toy seller in the United States (22%).

4. INTRODUCTION TO Walmart
• "The secret of successful retailing is to give your customers what they
want. And really, if you think about it from your point of view as a
customer, you want everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed satisfaction with what
you buy; friendly, knowledgeable service; convenient hours; free parking; a
pleasant shopping experience."
- Sam Walton (1918-1992)

5. INTRODUCTION TO Walmart
• Wal-Mart operates through three business segments: Walmart US, Walmart
international and Sam‘s Club.
• Walmart US
 Walmart Discount Stores 629 in the US
 Walmart Supercenter: Walmart Discount Stores + Full Service Supermarket. 3,029 in the
US.
 Walmart Market: Previously branded as Walmart Neighborhood Market. 199 in the US.

6. WALMART US

7. WALMART INTERNATIONAL

8. SAM’S CLUB
• Sam’s Club: Buy in large quantities. 611 opened in the US.

9. HISTORY OF WALMART
o 1918: Born in a farmer’s family in Kingfisher, Oklahoma.
o 1940: Graduated from the University of Missouri.
o 1950: Gave up job and opened his first store in Arkansas.
o 1962: Walten Brothers opened fist Walmart in Arkansas.
• 1970: Walmart became public.
• 1990: 1st National retailer.
• 1991: International Expansion.
o 1993: Creation of “Great Value”.
o 2003: Largest corporation in the world.
o 2012: 50th Anniversary.

10. MISSION STATEMENT, VISION, GOALS, & PURPOSE
Advertising slogans:
Save Money. Live better
Mission Statement:
To help people save money so they can
live better
Goal:
Becoming in an international brand
Vision:
“If we work together, we’ll lower the
cost of living for everyone…we’ll give
the world an opportunity to see what
it’s like to save and have a better life.

11. SWOT ANALYSIS
Mission Statement:
To help people save money so they can
live better
Strengths
• Powerful retail brands, large scale
of operation worldwide.
• One Stop Retail.
• Strategic business programs.
• Efficient working capital
management.
Weakness
• Brand image-weak reputation
• Low global presence
• Behind rivals in e-commerce
Opportunity
• Global food safety initiative
standard.
• Increasing demand of online
sales.
• Increasing opportunity in
growing economy.
Threats
• Intense competition.
• Price matching program by
target.
• Foreign currency fluctuation.
• Slow market growth

12. PESTELANALYSIS
• Political: Policies on economy, trading agreements (NAFTA…) .
• Economical: Unemployment Rate, slightly increase in consumption.
• Socio Cultural: Faster pace of live- Efficiency is key.
• Technological: Use of IT technologies. Online shopping.
• Environmental: Recycling, Contamination issues.
• Legal: More laws and more complex.

13. MAIN COMPETITORS
Mission Statement:
To help people save money so they can
live better
Retailer Industry:
Target
1. Target is the main competitor of Walmart
2. ranked #33 in the Fortune 500.
3. Target offers very similar products.
4. Target went abroad in January 2011.
Mission: to Make Target your preferred
shopping destination in all channels by
delivering outstanding value, continuous
innovation and exceptional guest experiences.
Supermarket Industry:
Dollar General
1. One of the main competitors, pursuing
low prices.
2. Good location in smaller communities is
the main competence advantage.
3. Strategy: Save time, save money
4. Many items per $1
Mission: to best serve others by keeping it real
and simple.

14. OTHERS COMPETITORS
Mission Statement:
To help people save money so they can
live better
Tesco
PLC
Metro
AG
Amazon
Inc
CVS
Care
mark
Staples
Inc

15. MARKETING MIX
Product
Groceries Automotive Books Shoes
Arts and Crafts Housewares Electronic Family Apparel
Health and
Beauty aids
Toys Fabrics
Lawn and
Garden
Jewelry Pharmacy Vision Center
One-Hour
Photo

16. MARKETING MIX
Place
• 11,000 stores across 27 countries
• Operates under 69 banners
• E-commerce websites in 10 countries
• Walmart stores include :
 Discount Stores
 Super Centers
 Neighborhood markets
 Express stores
 Sam’s club warehouses

17. MARKETING MIX
Price
• Lower cost than competitors
 Price matching
 Great Value (lower cost alternatives)
 Value Bundles
 Clearance
 Rollbacks

18. MARKETING MIX
Promotion

19. HISTORY OF LOGOS

20. SERVICES
Shipping
Services
Internet
Services
Trial Offers
Pharmacy
Services
Credit Card
Services
Vacation Photo Center Gift Registry
Social
Services
Return
Policy
Personalized
Gift Cards

22. ANY QUESTION ???