This presentation highlights five common voicemail mistakes that an inside sales rep ought to avoid.

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
Five Voicemail Mistakes to Avoid
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2. AAyuja Internal and Confidential © 2012
Mislead the caller
Acting like you have called before or
talking in a friendly way that makes the
person believe they know you is a
grievance a lot of people will hold against
you when they do call back and find out
the truth.
1
Make sure to always be truthful with the prospect about how
you know them and why you’re calling.

3. Tell them everything
Why would a prospect call back when
you’ve already given them everything
you’re going to tell them? It’s like dating,
you have to hold back some of what you
have to offer to keep them interested
until the relationship progresses enough
to lay it all down on the table.
2
Leaving a voicemail that is extremely detailed and informing
the prospect of everything you have to offer isn’t the way to
go

4. Speak too quickly
While it’s important to fit everything you
need to say into a less than 30 second
voicemail (18 seconds in optimal), talking
as fast as you can to get in all the
information you want to leave is a bad
idea. When you talk too quickly into the
phone, it often comes across as forced
and untrustworthy
Slow down, speak naturally, and allow
time for the decision maker to pick up a
pen and paper as they listen to your
message.
3
You want to make sure they know how you can help them,
but you don’t want to sound like you’re desperate to beat
the beep.

5. Stop with one message
Not calling your lead again is a terrible
idea. One message is rarely enough. Our
research studies have shown that it often
takes up to nine calls on an outbound
calling strategy before they will
respond.
4
With as busy as decision makers are, it’s very possible they
have forgotten to call you back or don’t have the time, so
keep trying every couple days and be pleasantly persistent!

6. Not mentioning referrals or why you
are calling
When reaching out for the first time to a
lead, it’s important to establish an
immediate rapport. If you worked so
hard to find a way to move up the trust
ladder only to not mention the person
you and the prospect both know, then
you’re self-sabotaging!
5
Make sure to mention if you are calling because someone
referred the lead to you, let them know that there is a
reason to trust you and listen to what you have to say.

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