1. ETHICS IN BUSINESS
COMMUNICTION
Ethical issues of business
communication is the
process by which individuals
exchange information
between other individuals or
groups of people. Throughout
the process, effective
communicators try as clearly
and accurately to convey
their thoughts, intentions
and, objectives to their
receiver. Communication is
successful only when both
the sender and the receiver
understand the same
information. In today's
business environments,
effective communication
skills are necessary due to
the highly informational and
technological era.[1]
2. DEFINITION
• Business ethics. Business ethics (also known as corporate ethics) is a form of
applied ethics or professional ethics that examines ethical principles and moral or
ethical problems that arise in a business environment. It applies to all aspects of
business conduct and isrelevant to the conduct of individuals and entire
organizations.
3. Definitionof T.M.Garrett:
• Business ethics is a study of the moral rightness or wrongness of the acts
involved in the production, distribution and exchange of economic goods and
services.
4. meaning
• Every businessman at the inception itself must assume these obligations
i.e. when he enters into the business itself. With this introduction, we shall
now proceed to examine the exact meaning of business ethics and what
constitutes business ethics.
5. Factorswhichnecessitateethicalbehaviorin
business
1. Ours is an industrial society and its values tend to become those of the entire culture.
2.There is a growing awareness among the public. The society insists the business
leaders to shoulder the responsibility for maintaining their welfare.
3.If an organization fails to live upon the expectations of the society, it will lose its market
share, its prestige and reputation.
4. Unethical practices shall lead to Government control ultimately through legislation.
Hence,
prevention is better than cure.
Thus, not even for the society’s sake, but at least for his sake, the businessman, should
adhere
strictly to the ethical norms and the code of conduct.
7. Relationship
between
business
ethics and
values
• The relationship between business
ethics and values refers to the manner
in which good ethics can be applied
toward the attainment of the values of
a company. While business ethics is
more concerned with issues of morality
and integrity, business values are more
focused on the ideals of the company
or the way in which it wishes to
conduct its affairs. In a sense, business
values are more obligatory on the
employees than business ethics due to
the fact that ethics are more inborn
whereas business values are more
defined and also usually incorporated
into the corporate objectives of an
organization.
8. Importance &
Impact of Ethical
Communication in
Today’sBusiness
•
Communication is constant, especially
in the information age. Savvy
professionals know how to
communicate quickly, effectively and
ethically. The term "ethical
communication" has different meanings
depending on the context. A shampoo
advertiser and a sports team
spokesperson may have dissimilar
views on what constitutes as ethical
communication.
Some communication guidelines are
only applicable to certain situations,
while others could be understood as
ethical in one situation and unethical
in another.
Every aspect of ethical communication
should be considered within
the boundaries of the issue
9. Ethical
Communication
in Business
Every business is dependent on
effective ethical communication. It's
what makes new policy in
government, raises money for
nonprofits and strengthens a
business. Business communication
occurs any time a message is given
or received, whether it's verbal or
nonverbal, between two businesses,
a business and its employees or a
business and the public. The
messages sent and received by a
business need to follow ethical
norms that don't offend or make
individuals feel uncomfortable.
10. •
Ethical business
communication holds great
significance on three main
fronts: business to business,
business to employees and
business to the public. An
example of the first type is
between a business and its
suppliers or distributors. The
second is organizational
communication within the
business itself, how the
leadership communicates with
the employees. Lastly,
communication with the public
is how the business develops
its public image. Maintaining
high ethical standards on each
front is
This Photo by Unknown author is licensed under CC BY-
SA.
11. Function
•
Ethical business communication's primary
function is to send and receive messages in a
neutral, non- offensive manner. Ethical
effective communication skills in business
strengthen its corporate culture, resulting in a
more attractive bottom line. When
communication does not adhere to ethical
standards, the consequences can include
unhappy employees, a poor public image and
a decrease in the bottom line. Ethical
business communication is intended to care
for the emotional and perceptive needs of its
employees and customers.
This Photo by Unknown author is licensed under CC BY-
SA.
12. Misconceptions
•
A common misconception concerning ethical
communication in business is that most
unethical communication is obvious and overt.
True unethical communication is based on
perception. If a person or people group
perceive or interpret certain actions or words to
be discriminatory or offensive, the
communication can be considered unethical.
The same is true with interpersonal interactions
between employees. If a particular form of
communication or gesture is offensive to
another employee, it can be categorizedas
unethical.
This Photo by Unknown author is licensed under CC BY-
13. Purpose
•
The purpose of ethical communication in
business is to protect, respect and maintain a
good public image. The communication in
any business is for the purpose of
maintaining order and the proper image with
its employees and society. For example, if an
accusation was to arise against a particular
company, the public relations representative
will arrange a press conference to verbally
address the issue at hand. The company
may also change a policy pertaining to the
issue that non-verbally...
This Photo by Unknown author is licensed under CC BY-SA-
NC.
14. conclusion
• Business Communication Trends Paper Com/285 September,
4, 2010 Business Communication Trends Paper Business
communication is a tool necessary to accomplish
organizational objectives. Given recent advancements in
technology and globalization of services, communication skills
remain one of the most highly sought-after skills employers look
for in job candidates.