1. Social Media
Boot Camp
Presented by:
Bryn Warner,
Senior Director,
Resource Development

2. Introduction
No matter where you turn, Social Media is
being mentioned, used or referenced in
some way. Learn how to use the basics,
prepare for the advanced and join the
electronic methods of reaching out for
personal and professional advancement.

3. Roadmap – Where do I begin

4. Step 1: Strategy
• What sites should I utilize?
• How often should I use them?
• Who should I “friend”?
• Should my business have a page?
• How often should I post?
• What content?
• How personal should I make it?

5. Step 2: Responsibility
• If someone comments inappropriately,
how should I respond?
• Should I hide my personal pics?
• Should people know my religious
affiliation?
• Should they know how I vote?

6. Step 3: Listening
• Who should I “follow”?
• Should I comment, repost, or retweet?
• What content will help others?
• What content will help me?
• Who is the most accurate?

7. Step 4: Mapping
• Am I using the best resources?
• Am I using too many?
• Can I keep up?
• What should be on my phone and what
should be on my desktop?
• Is this benefitting me?

8. Resources
• HootSuite
• Tweetdeck
• Nutshell Mail
• Other Social Media Dashboards:
– http://www.socialbrite.org/2010/11/09/top-10-
social-media-dashboard-tools/

9. Mapping Cont.

10. Step 5: Engagement
• Who should I nurture online?
• When should I comment on posts?
• What is “too much”?
• Are there lines that must not be crossed?

11. What’s next?

12. Facebook

13. Twitter

14. Twitter cont.

15. Linked In

16. Foursquare

17. Klout

18. Questions?

19. Thank You
Bryn Warner
Senior Director, Resource Development
Suncoast Hospice Foundation
Facebook: www.facebook.com/brynwarner
Twitter: @NoleFanPinellas
Foursquare: https://foursquare.com/nolefanpinellas
LinkedIn: http://www.linkedin.com/pub/8/a50/699
Klout: www.klout.com/#/NoleFanPinellas