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What’s Happening in Social
Media for Nonprofits
Goals For Social Media
Why We Do It
How to Be Social
Social Media Platforms
HootSuite (Not a platform, but we will talk about them too.)
Real World—Tips, Tricks, & Q/A
5. So who is using social media & what sites?
As of September 2014:
•71% of online adults use Facebook
•23% of online adults use Twitter
•26% use Instagram
•28% use Pinterest
•28% use LinkedIn
6. Why does this matter for me?
7. Social Media—Make A Plan
Prepare and Plan
But keep it simple for
Start from where you
are and improve every
8. How To Be Social
Gain insight into our “audience” donors, competitors, prospects, influencers.
Google alerts and tools like Hootsuite
Links to content on our blog, website: success stories etc.
Content from events, activities, successes: live tweet content, post something to Facebook, etc.
Videos or pictures of events – presentations, parties, donors, partners, employees etc.
Make comments, respond to mentions of @yourhandle. Ask questions. Help others connect
Publicly recognize, give thanks, call out fans, followers, etc.
Social media may be the engine for our marketing efforts, the fuel that powers it is CONTENT.
Commit to creating content – your own blog posts, tweets etc.
Any actions that drive to our website.
14. Facebook Tips
1. Fill out your profile completely.
2. Connect to donors, like minded orgs, partnerships, funders
3. Update your status.
4. Connect your page to your web page, remember the point is to drive
traffic to your site.
5. Add your events.
6. Ask people to like, post,
7. Be FUN!
19. Twitter Tips
Basic terms you should know
RT – retweet, is acknowledgement
MT – modified tweet (use when you edit text and RT)
Via - use “via” for attribution and multiple acknowledgements
@reply – public conversation
Direct Message (DM) - private conversation
Add value by sharing links to relevant, nonprofit,
specialty, etc… information.
Content from events is a “value add”, latest
information, “news”, …
20. Twitter Tips
1. Be consistent with your
2. Add a picture!
3. Use Hootsuite, etc. to organize
4. Start by following and
5. Share and acknowledge.
6. Engage in conversations.
21. 6 Reasons to Use Twitter
1. Competitive intelligence “spy” on what other
nonprofits are doing.
2. Follow, listen and keep up with your donors.
3. Increase awareness.
4. Discover and follow up with funding opportunities.
5. Address service/program shortfalls rapidly
6. Generate leads when you post and share relevant
content and Twitter, you help to drive traffic to your
websites, increase SEO rankings …
For over 20 years, the
Robin Hood Foundation
has partnered with
programs that work to
end poverty in New York
photos from events,
meetings that aid the
organization with its