3October 22, 2007
3
Session Objectives
1. Learn what donor management
software can do for your organization.
2. Consider the factors that go into the
decision-making process.
3. Hear real-world examples of how donor
management software can bolster
fundraising.
4October 22, 2007
4
Your Panel
• Dan Jenuwine, CFRE
Senior Consultant
Richner & Richner, LLC
• MaryEllen Dickey
Senior VP of Advancement at Diakon
Lutheran Social Ministries
• Kathy Pollicita,
Vice President for Mission Advancement
Frasier Meadows Retirement Community
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What Can DMS Do For You?
• Supports a donor-centered approach
• Guides future action, building toward a gift
• Helps fulfill the expectations of residents
and other constituents
• Allows fundraisers to work more efficiently
• Substantiates fundraising as a valid part of
the business model
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Factors to Consider
• Donor interactions
• Size and growth potential
• Flexibility
• Technical support
• Cost
Frasier Overview -
Single Site -CCRC – in Boulder, Colorado
350 + residents
270 Independent
20 Assisted Living
54 Health Care Center
250 + Staff
Kathy Pollicita – VP for Mission Advancement –
Fundraising, Marketing, Advertising and Community
Outreach
Charitable Giving and Community Outreach
Committee of the Board
Abila – Fundraising 50
• Used software since 2000 – previously - Sage FR 50
• Reasonable cost – Licensed for 4 users at a time
• Yearly Maintenance Fee – around $1,700
• Good user support
• They have a cloud version of FR 50
How do we use it?
• Donor information
• Contact info
• Family members
• Milestones – births, deaths, awards
• Heritage Club Membership
• Planned Giving gifts
• Keep track of various campaigns throughout the year
• Board Campaign
• Management/Employee Campaign
• Memorial Campaign
• Named Memorials
• Special Campaigns – Geneva Percival Fund for Music
• Scholarship Campaigns
• Year-end Campaigns
• Pledges and Pledge Payments
How do we use it- con’t?
• Keeps track of all designated gifts
• Notes Section
• Calls, visits and other events
• Event Tracking – We haven’t used this
• Year-end Tax Letters with Receipts for all gifts
• Excellent reports to help with
• Tracking giving throughout the year
• Annual Report listings
• Moves Management
Raiser’s Edge
Primary Use…
• Gift Processing
– Giving history/profiles
– Pledge tracking – supports finance
• Direct Mail
– Specific lists & queries
• Other primary mailings for organization
– Newsletters, annual report/donor report
• Estate tracking – supports finance
• Prospect/donor/sponsor files
– Mobil app – working on
– Research point – not certain keeping
• Moves management – working with consultant to improve
– Action tracks
– Metrics reports