We're kicking of the 2014 ADDYs process with brand new software to help simplify the entry process. This deck will walk you through what makes a great entry, and how to use the new software.

1. How to Enter The
ADDYS

2. Did You Know?
 ADDYs originated in Miami in 1960 and was
adopted nationally in 1968
 Because of you the ADDYs is the largest creative
competition in the world.
–
–
6 time larger than Cannes
3 times larger than the Clios

3. It’s All About The Work
 The creative idea and how well it is
executed
 The size of the agency or the budget
doesn’t matter

4. Who Should Enter?
 YOU should!
–
If you are in business, you are in
advertising
–
If it’s advertising, there is a place for it
in the ADDYs

5. Why Enter?
Money for your business
Attention for you and your clients
Retains clients and brings in new ones
Promotes industry esteem in your market
Keeps creatives motivated
Award-winning work translates to more
effective work
 Portfolio builder and door opener
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6. What’s The ROI?
Makes recruitment easier
Gives your agency confidence
Clients love awards!
Prospects need innovation, innovation is
rewarded in creative shows...do the math
 Competition makes you better
 Keep business local
 Great feeling when your small market ad beats
out a large market
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7. Beyond Winning
 Awards are a symbol of a bigger picture
– Takes creativity in this cluttered media environment to
engage your target audience
 Takes more than just winning
– Can’t sit back and wait for the phone to ring
 Promote yourself!
– What you do after you win is just as important as what
you did in creating the piece that won

8. Beyond Winning
 Submit press releases to industry relevant publications for
the type of client you won for
– Boosts your client
– Gives you credibility in that industry
 Don’t wait for potential clients to search you out, let them
know you are out there
 Do what you do for your clients...
– PROMOTE, PROMOTE, PROMOTE

9. What Wins?
 Superior execution, attention to detail, and originality
 Judges look for the BEST work in THIS market
 Execution: photography, typography, layout, printing,
sound clarity, etc
 Details: every word, every frame, every link
 Originality: most important, may even overcome mediocre
execution
 Be memorable: edgy or heartfelt, funny or bizarre, tap into
emotions

10. So What Should You Enter?
 Ask yourself…
–
Would I put this in my portfolio?
–
Would I show this to a potential clients?
–
Would this be included on my demo reel?
 Ask people around you...
–
Co-workers: But be careful, every baby is the most beautiful baby in the world
–
Clients: It can be very enlightening
 Enter pieces in multiple categories
–
Single and campaign
–
Full-page versus partial-page within reason
–
Elements: photos, illustrations, animations, logos
–
Multimedia campaign
Multiple entries + Multiple wins
= >Best of Show chances

11. Eligibility Requirements
 NEW creative
 January 1, 2013 – December 31, 2013
 Paid creative services
–
Except Public Service, Advertising for the Arts &
Sciences, and Industry Self-Promotion
 Enter in the market where it was CREATED

12. Silver Forwarding
 Best kept secret to winning
 All different judges
 All different perspective
 Many national winners have received
only a silver at the local level

13. Getting Started
 New ADDY entry software for 2013/2014
 Log onto
https://enter.americanadvertisingawards.com/awards/

14. Register

15. Register

16. Register

17. Entry Process
Fill out an
entry form
for each
entry.

18. Entry Process
 You must save
the entry before
continuing with
the entry
information and
other tabs.

19.  It is very important that you include the date the entry first
appeared and the method of distribution.
 If the entry is a campaign list the methods of distribution.

20. Entry Process
If the entry is a
campaign, make sure
you indicate what types
of media and how many
are in each media in
the “Collateral Count”
box.

21.  When you add credits make sure you proof!!!
 If it is wrong here it will be wrong on the certificates and in the
credits in the show!
 Can you spot the errors?

22. No more pesky CDs to worry
about

23.  Make sure all required elements are included (websites,
digital uploads, images, etc.)

24. Manifest

25.  You will need to print out the Manifest
Form and bring it with you when you enter.
 The Manifest will show what you have
entered and how much you owe.
 Make sure you sign and date the back of
the Manifest Form.

26. Manifest
When you have all of your
entry forms finished, print
out the Invoice and Manifest
Form.

27. Manifest
 You will need to print
out the Manifest Form
and bring it with you
when you enter.
 The Manifest will show
what you have entered
and how much you
owe.
 Make sure you sign and
date the final page of
the Manifest Form.

28. Preparing Your Entries
 Place the entry behind
the D4 entry form in the
clear envelope provided.
 Include TWO (2) copies
of the entry form and
affix an entry label to the
back of the entry.

29. What’s New In 2014
Sales Promotion
Point of Purchase
− 3D Branded
Environment
Digital Advertising
Online Publication
–
38A
Newsletter
–
38B
Magazine
–
38C
Annual
Report
–
38D
Email
Digital Advertising (cont)
Advertising and Promotion
–
39A
Banners, Rich
Media
–
39B
Banners,
Standard
–
39C
Games
–
39D
Podcasts

30. What’s New In 2014
Television
TV Self-Promotion
− 47C
Regional/National Single
− 47D
Regional/National Campaign
Integrated Campaigns
− 52
− 53
B-to-B, Local
− 54
− 55
Consumer, Local
B-to-B, Regional/National
Consumer, Regional/National

31. Checklist
 2 printed samples of entry
 2 copies of entry form (For EVERY entry including digital entries: video/audio and web)
 For “non-print” entries, all you need to
include is the 2 copies of entry form in the
entry envelope
 Entry and materials properly labeled
 Signed Manifest Form, listing all of your entries (1
per entrant)

32. Technical Requirements
 Video Sales Presentations & Infomercials
–
Must submit an edited representative content of NO MORE
THAN five minutes in length. The edited entry must be
uploaded as a digital video file.
 Digital Advertising
–
Judging will be done online, using the URL whenever possible.
URLs should not require any username or password for
access. In cases where this already exists, the entrant should
create an independent URL. URLs, banners and menus must
not contain any references to the entrant.

33. Technical Requirements
 Non-Traditional Advertising
–
Entries in this category may also be accompanied
by a written or digital (video) summary not to
exceed 250 words (written) or 90 seconds (video).
Digital summaries must be submitted by uploading
the video file via the ADDY online entry software.

34. Additional Rules
 If it is Public Service, Industry Self-Promotion, or
Arts/Sciences it can not be entered anywhere else
 Elements must be entered by the original creator of
the element
 Very detailed descriptions of what fits where in
software
 Digitally enhanced photography, must show original
 Elements of Advertising must show how it was used in
ad

35. Reminders
 JPGs or PDFs of ALL Print Work
–
Entrants will be expected to upload a JPG or
PDF of each print entry at the time the entry is
submitted.
–
Why?
●
For the show and winners book.

36. Things To Remember

Do not send original or irreplaceable artwork. It will NOT be returned.

Pieces entered into Advertising for the Arts & Sciences, Public Service or
Industry Self-Promotion cannot be entered in any other category.

Each Elements of Advertising entry must include a sample, showing how
the element was actually used.

DVDs and CDs are NO LONGER ACCEPTED (except in Categories 41 A, B
& C), and will not be judged.

Do not put labels on the CDs & DVDs.

Use a CD/DVD safe pen to write entry
numbers on disc.

37. What NOT To Do
 Enter that invitation with the event date in 2012.
 Show up on Deadline Day without your manifest or
check.
 Cover up that typo with White-Out and hope the
judges don’t notice.
 Show up on Deadline Day with entries in hand and say
“How do I do this”?
 Mount your entries on illustration board.
 Leave slates on your broadcast entries.

38. Online Entry Tips
 Start early!!
–
You can add and/or delete all the way up to the entry deadline
–
Do NOT finalize your entry until you are ready to submit. Once
finalized it cannot be changed or edited.
 Make sure all contributors are properly credited
 Check spelling
 Remember, the information in the system is used for the Winners’
Book, Show Reel, Winners’ Certificates and Press Releases
–
It is your responsibility to make sure it is correct
 SAVE after every page

39. Entry Day
 Before you head out the office door on that
fateful deadline day make sure you have:
Your Entries
– Your Manifest
– Method of Payment
(check, credit card, first born)
–
GOOD LUCK!

40. And, Finally…
 ADDYs is supposed to be fun!
 Strut your stuff, show off your talents, impress
your clients, celebrate your staff
 If you’re not a member...JOIN!
–
Entry fees are discounted for AAF members!

41. Questions?
addys@4aaf.com
http://4aaf.com/addys