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Airtel presentation

Publicada em: Marketing, Negócios
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  1. 1. Founder Sunil Bharti Mittal
  2. 2. Head Office Bharti Airtel Limited, Mobile Services, Plot No.-16, Udyog Vihar, Phase - IV, Gurgaon - 122015 Delhi NA + 91 9818334865 + 91 9810498104
  3. 3. Evolution of the Company • Sunil Bharti Mittal founded the Bharti Group • 1983 manufactured push-button telephone models for the Indian market • 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones • In 1992, Mittal won a bid to build a cellular phone network in Delhi • In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi • In 1996, cellular service was extended to Himachal Pradesh • In 1999, Bharti Enterprises extended cellular operations to Karnataka and Andhra Pradesh • In 2000, Bharti acquired control of Skycell Communications, • In Chennai. In 2001, the company acquired control of Spice Cell in Calcutta.
  4. 4. • Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. • In 2003, the cellular phone operations were rebranded under the single Airtel brand. • In 2004, Bharti acquired control of Hexacom and entered Rajasthan. • In 2005, Bharti extended its network to Andaman and Nicobar. • This expansion allowed it to offer voice services all across India. • In 2009, Airtel launched its first international mobile network in Sri Lanka. • In 2010, Airtel acquired the African operations of the Kuwait based Zain Telecom. • In March 2012, Airtel launched a mobile operation in Rwanda.
  5. 5. vision & promise  By 2015 airtel will be the most loved brand, enriching the lives of millions.  " Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company."
  6. 6. PRODUCTS       Fixed line mobile telephony broadband fixed-line internet services digital television IPTV
  7. 7. Mobile Services  3G- 18 May 2010 -122.95 billion for spectrum in 13 circles  4G-19 May 2012-33.1436 billion for spectrum in 4 circles  WIFI- plans to launch WiFi services in India  Airtel Money-Infosys and Smart Trust 5 April 2012  Smart Drive-navigation app exclusive  Network Experience Centre- (NEC) which observes end to end customer experience, in near real time, along with the standard network elements on Airtel's operations  iPhone- iPhone 3G was rolled out in India in 2008 by Airtel iPhone 4 on 27 May 2011 iPhone 5 on 2 Nov 2012.
  8. 8. November 2010 Brand Repositioning
  9. 9. Brand Ambassadors
  10. 10. • Bharti Foundation supporting "Girl Child Education" at ADHM 2010 • Green Towers • Blood donations • Green Revolution
  11. 11. Financial Performance
  12. 12. SCOT
  13. 13. Awards & Recognition
  14. 14. HIGHLIGHTS  Airtel has a GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation.  Airtel is the world's third largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013  It is the largest cellular service provider in India, with 192.22 million subscribers as of August 2013  Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.  C ALLER RINGTONES  Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification
  15. 15. THANK YOU…………..