Netwealth educational webinar: Growing your firm's future from the ground up
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Scaling an Agency | SMX East
- 1. Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight
- 2. Creative Digital Marketing Agency 28 Team Members Founded in 2004 Lehi, UT Clientele: Medium & Enterprise 97thFloor.com
- 3. Our growth Previous 18 months = 330% increase in revenue 6 team members July 1, 2012 October 2, 2013 28 team members 15months
- 4. Overview Hiring Budgeting Clients Culture Leadership 1 2 3 4 5
- 5. 1. Hiring Public Relations, Marketing, Advertising, Communications, Journalism, English, Digital Media, Design, Programming, Business, Philosophy, etc. = Diversity! Click here to Tweet this slide.
- 6. 1. Hiring Less Experience Bad We only need three things great training strong culture experienced leaders Click here to Tweet this slide.
- 7. 1. Hiring Hire on potential. Promote on proven skill. Click here to Tweet this slide.
- 8. 2. Budgeting Budget for mid-month clients *Fictional Numbers
- 9. 3. Clients Understand digital marketing & see the big picture Don’t focus on tons of links We can believe in their product/service They believe in adding value to the internet $7,500+ monthly budget What is your target client?
- 10. 3. Clients The rule “For many events, roughly 80% of the effects come from 20% of the causes.” - Pareto effort results Therefore 20% of the effort produces 80% of the results but the last 20% of the results consumes 80% of the effort. 20 80 80 20
- 11. 3. Clients Click here to Tweet this slide.
- 12. 4. Culture
- 13. 4. Culture http://bit.ly/CultureNetflix Values are what we value High performance Freedom and responsibility Context, not control Highly aligned, loosely coupled Pay top of market Promotions and development Seven aspects of Netflix’s culture
- 14. 5. Leadership Click here to Tweet this slide.
- 15. 5. Leadership “Leadership is the art of accomplishing more than the science of management teaches you is possible.” Sheryl Sandberg Click here to Tweet this slide.
- 16. 5. Leadership “It’s having a great vision that becomes the basis of great leadership.” Sheryl Sandberg Click here to Tweet this slide.
- 17. 5. Leadership Vision that scales Click here to Tweet this slide.
- 18. 5. Leadership
- 19. 5. Leadership Click here to Tweet this slide.
- 20. Review Hiring Budgeting Clients Culture Leadership 1 2 3 4 5
- 21. Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight
