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Scaling an Agency | SMX East

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Scaling an Agency | SMX East

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At SMX East 2013, Wayne Sleight shared five areas to focus on in order to scale an agency. These five areas are hiring, budgeting, client, culture and leadership.

Let us know what has helped your agency scale in the comments below.

To tweet a quote or image from a specific slide, just click the Twitter logo at the top of the slide.

At SMX East 2013, Wayne Sleight shared five areas to focus on in order to scale an agency. These five areas are hiring, budgeting, client, culture and leadership.

Let us know what has helped your agency scale in the comments below.

To tweet a quote or image from a specific slide, just click the Twitter logo at the top of the slide.

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Scaling an Agency | SMX East

  1. 1. Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight
  2. 2. Creative Digital Marketing Agency 28 Team Members Founded in 2004 Lehi, UT Clientele: Medium & Enterprise 97thFloor.com
  3. 3. Our growth Previous 18 months = 330% increase in revenue 6 team members July 1, 2012 October 2, 2013 28 team members 15months
  4. 4. Overview Hiring Budgeting Clients Culture Leadership 1 2 3 4 5
  5. 5. 1. Hiring Public Relations, Marketing, Advertising, Communications, Journalism, English, Digital Media, Design, Programming, Business, Philosophy, etc. = Diversity! Click here to Tweet this slide.
  6. 6. 1. Hiring Less Experience Bad We only need three things great training strong culture experienced leaders Click here to Tweet this slide.
  7. 7. 1. Hiring Hire on potential. Promote on proven skill. Click here to Tweet this slide.
  8. 8. 2. Budgeting Budget for mid-month clients *Fictional Numbers
  9. 9. 3. Clients Understand digital marketing & see the big picture Don’t focus on tons of links We can believe in their product/service They believe in adding value to the internet $7,500+ monthly budget What is your target client?
  10. 10. 3. Clients The rule “For many events, roughly 80% of the effects come from 20% of the causes.” - Pareto effort results Therefore 20% of the effort produces 80% of the results but the last 20% of the results consumes 80% of the effort. 20 80 80 20
  11. 11. 3. Clients Click here to Tweet this slide.
  12. 12. 4. Culture
  13. 13. 4. Culture http://bit.ly/CultureNetflix Values are what we value High performance Freedom and responsibility Context, not control Highly aligned, loosely coupled Pay top of market Promotions and development Seven aspects of Netflix’s culture
  14. 14. 5. Leadership Click here to Tweet this slide.
  15. 15. 5. Leadership “Leadership is the art of accomplishing more than the science of management teaches you is possible.” Sheryl Sandberg Click here to Tweet this slide.
  16. 16. 5. Leadership “It’s having a great vision that becomes the basis of great leadership.” Sheryl Sandberg Click here to Tweet this slide.
  17. 17. 5. Leadership Vision that scales Click here to Tweet this slide.
  18. 18. 5. Leadership
  19. 19. 5. Leadership Click here to Tweet this slide.
  20. 20. Review Hiring Budgeting Clients Culture Leadership 1 2 3 4 5
  21. 21. Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight

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