1. LO2: Media Products and Audiences
Socio Economic Groupings
When examining Socio economic groupings an energy drink product will most likely fall ion with all
bands from A to E as they are designed to be recreational products consumed during any form of
activity which the vast majority if not all of the public engage in.
Psychographics
My advert will more than likely fall into the firing line of Mainstreamers (those who purchase Brand
products) and Strivers (seeking the reputation and approval of their peers that generically comes
with the acquisition of branded products.)
Geodemography
geodemography allows me to determine that with regards to property value informs me that the
recipients of the products are likely to be renting a one bedroom property within a built up urban
area, Financially speaking they are likely to fall within the working class salary of 25-27 thousand
English pounds per calendar year. However I feel as though this is the least effective way to
determine target audience as financially viability has little bearing on this particular type of product
due to its low retail price.
Demographic
When constructing a demographic profile the first area to examine I believe should be the broadest
categories with this in mind my advert will encompass both genders and all ethnicities regardless of
disabilities within an age range of 16-50. However being a sports energy drink product it will
primarily target recreation and exercise enthusiasts
LO2: Task 2
Lucozade Witness my revival
Form: Anti Realist narrative, Animation
Style: Dramatic- the advert is highly focused on selling the product as an after activity beverage to
regenerate electrolytes and as such they have decide to incorporate an activity of particular physical
excursion but in more of an ant mainstream format by examining contemporary, popping crump
dance styles instead of traditional sporting activities.
Codes and conventions: Mid shots, Wide angles Close ups, Vibrant flashes. Artificial lighting
Computer Graphics: computes animated bubbles set in sequence to swirl around the performer as
he moves in accordance with the action of his motions through ought.
Techniques: celebrity endorsement. Dickson Mbi, Russell Maliphant
Characteristics of products or services: Brand identity

2. Regulation:
Music tracks: original arrangement from James Lavelle
Special sound FX:
Move to the beat of London 2012 commercial
http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst
From: Realist narrative
Style: Dramatic-This advert takes advantage of the greatest sporting competition on the planet in
which there are dozens of deeply globalised partners one such partner is Coca-Cola by using
celebrity endorsement and Olympic competitors consuming their product it reaches every nation
concerned thus advertising itself to all the known world with its reputation and both direct and
subliminal advertising you ll find the beverage practically sells itself.
Codes and conventions: Artificial lighting
Computer Graphics: Fireworks, LED Screen.
Techniques: Celebrity endorsement, Hidden and Overt advert
Characteristics of products or services: Brand identity, unique selling proposition.
Regulation:
Voice over: “Move to the Beat"
Dubbing:
Jingles: Coca Cola
Music tracks: Mark Ronson, Katy B-Global R&B artist with multiple endorsement and record
contacts) Being a platinum artist the tracks he produced are in effect chart sellers enticing additional
buyers to purchase Coca-Cola`s products. This is furthered enhanced by the use of pre-recorded
sounds comprised entirely from Olympic athletes performing in their niche element. Rating 5/5
Special sound FX: Athletes.
Question Response
Which advert do you prefer? Lucozade Advert
Why do you prefer this advert? Shorter and more appealing.
What “personally” do you find to be the most
appealing aspect (e.g., animation, soundtrack
etc.?)
The editing.
Which advert do you feel would appeal most to
18-30 year olds?
Coca-Cola Advert.
After seeing these adverts which product do you Lucozade

3. feel more inclined to buy? If neither please
explain why.
If you could add something to improve your
favourite of the two adverts what would it be?
I feel as though the Coca-Cola advert was “too
much”
Question Response
Which advert do you prefer? Coca-Cola
Why do you prefer this advert? I felt more inspired and self-motivated
What “personally” do you find to be the most
appealing aspect (e.g., animation, soundtrack
etc.?)
The soundtrack
Which advert do you feel would appeal most to
18-30 year olds?
Coca-Cola
After seeing these adverts which product do you
feel more inclined to buy? If neither please
explain why.
Coca-Cola
If you could add something to improve your
favourite of the two adverts what would it be?
More subliminal advertising.
Question Response
Which advert do you prefer? Coca-Cola
Why do you prefer this advert? Better imagery, more lively and engaging.
What “personally” do you find to be the most
appealing aspect (e.g., animation, soundtrack
etc.?)
The creative use of music and sound effects to
form the soundtrack.
Which advert do you feel would appeal most to
18-30 year olds?
Lucozade
After seeing these adverts which product do you
feel more inclined to buy? If neither please
explain why.
Coca-Cola
If you could add something to improve your
favourite of the two adverts what would it be?
I don’t Know.
Question Response
Which advert do you prefer? Lucozade
Why do you prefer this advert? Animation
What “personally” do you find to be the most
appealing aspect (e.g., animation, soundtrack
etc.?)
Soundtrack
Which advert do you feel would appeal most to
18-30 year olds?
Coca-Cola
After seeing these adverts which product do you
feel more inclined to buy? If neither please
explain why.
Lucozade
If you could add something to improve your
favourite of the two adverts what would it be?
I don’t know

4. Lucozade is the umbrella name for a multinational chain of energy drinks produced by the
GlaxoSmithKline Company. First produced in 1927 under the name of Glucozade by chemist William
Owen, it was designed to be a synthetic source of glucose and electrolytes to those suffering from
common or garden illnesses such as influenza, colds etc. The definitive selling and marketing point of
Lucozade was its ability to improve endurance and performance through nutrition augmentation of
calories and sugars however out of 431 marketing claims only 174 sources were cited for
lucozade"By helping people participating in sport to perform better and to recover more quickly,
sports drinks can encourage people to exercise more”.
In November 2012 lucozade announced a withdrawal from premier league football sponsorship in
order to concentrate on more nutritional research value for their products in order to keep ahead of
competitors such as PepsiCo Gatorade and the Coca-Cola owned Powerade. The latest marketing
push by lucozade as well as much other energy drink manufactures targets young men aged
between 18 and 30, the brands themselves are attempting to broaden their market specifically by
aiming their sales towards demographics such as manual labourers consuming at more of a soft
drink beverage as oppose to an energy replenishment source and as such 2.2 million out of a 5.5
million budget has been dedicated to outdoor marketing.
When examining Socio economic groupings an energy drink product will most likely fall ion with all
bands from A to E as they are designed to be recreational products consumed during any form of
activity which the vast majority if not all of the public engage in. geodemography allows me to
determine that with regards to property value informs me that the recipients of the products are
likely to be renting a one bedroom property within a built up urban area, Financially speaking they
are likely to fall within the working class salary of 25-27 thousand English pounds per calendar year.
However I feel as though this is the least effective way to determine target audience as financially
viability has little bearing on this particular type of product due to its low retail price. When
constructing a demographic profile the first area to examine I believe should be the broadest
categories with this in mind my advert will encompass both genders and all ethnicities regardless of
disabilities within an age range of 16-50. However being a sports energy drink product it will
primarily target recreation and exercise enthusiasts.
When observing the marketing style of the advert it falls into the dramatic catogorie i.e.the advert is
highly focused on selling the product as an after activity beverage to regenerate electrolytes and as
such they have decide to incorporate an activity of particular physical excursion but in more of an
ant mainstream format by examining contemporary, popping crump dance styles instead of
traditional sporting activities. This ties in accurately with my physiographic and gedemographic
estimates with regards to the type of activities.You’ll find similar themes in the marketing campaigns
of other branded beverages such as Coca-Cola however they use financial affluence and well know
celebrity endorsement to pull in extra customers when looking at one of their most recent adverts
“Move to the Beat” for London 2012 they also fell into the Dramatic style. This advert takes
advantage of the greatest sporting competition on the planet in which there are dozens of deeply
globalised partners one such partner is Coca-Cola by using celebrity endorsement and Olympic
competitors consuming their product it reaches every nation concerned thus advertising itself to all

5. the known world with its reputation and both direct and subliminal advertising you ll find the
beverage practically sells itself.