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Semelhante a How 9-20 Recruitment Stood Out from the Crowd with Digital Innovation
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How 9-20 Recruitment Stood Out from the Crowd with Digital Innovation
- 1. STANDING OUT FROM THE CROWD Wendy McDougall
- 2. Questions Please direct all questions on Twitter @wendymcdougall with the hashtag #ThinkDigital To be answered at the end of the session
- 3. Launched 9-20 recruitment Began career in IT recruitment Finalist in ‘Entrepreneur of the Year’ at Business Awards for Scotland 9-20 doubles staff numbers Joined ScotlandIS board MD of 9-20 recruitment & Firefish Software CEO 1998 2004 2007 2008 2009 2010 @WendyMcdougall
- 4. Launching 9-20 recruitment in a crowded marketplace
- 5. So how would 9-20 stand out from the crowd?
- 6. We LISTENED to our customers... And guess what?
- 8. “I want more for my money.” “Recruitment costs are too high.” “Lots of irrelevant CV’s.” “I can’t see the work that’s being done on my role.” Why don’t you like us?
- 9. There are still challenges… Skill shortages Too long to hire Can’t keep staff
- 10. How are we going to do that? Web 2.0 Web 3.0? Web 4.0?!
- 11. INNOVATING recruitment through digital technology
- 12. Big investment in development team And so it begins… Constant race against time Deep pockets required Trust your staff
- 13. Risk / reward Partnership approach Provided visibility Client portal login Increased branding Creation of 9-20 network
- 14. Reduced costs 40% saving for volume recruitment Splitting the payments Easing cashflow for clients 3 month guarantee Sharing the risk
- 15. Our awards
- 16. Launched Firefish Software Beginning of a new era Productising software Bringing it all together
- 17. So what’s this Firefish Software?
- 18. Question Time Any further questions on using technology in the recruitment process? Contact me on: Twitter: @wendymcdougall LinkedIn: uk.linkedin.com/in/wendymcdougall Presentation available at: Slideshare.net
Notas do Editor
- 9-20 turned over £1 million
- Gap in the market for Scottish based IT recruitment specialist 32 IT recruitment companies (5 competitors – Approx £120m turnover) IT Industry employs over 100,000 people (ScotlandIs) The sector is worth £10 billion to Scotland economy (ScotlandIS)
- The vision of 9-20 and where we wanted to be as a recruitment company Culture of innovation Creation of long term partnerships which shows our long term commitment to the sector Use of digital recruitment software
- Business Challenges /Pains Need the right people - Can’t find the right staff Too long to hire IT skill shortages Can’t keep staff - Lack of Talent Retention. We don’t feel that we can compete against the big guys. They keep nicking our staff!
- So how are we going to both fix these problems and deliver the 9-20 vision? We then researched the advances in technology, where it was going and how this could be applied to e-recruitment. Future of e-recruitment and growth of social recruitment. Advances of Web 2.0 – Web 3.0 web 4.0. Could see that the recruitment industry could benefit from web based software in the future.
- There was clearly still a need but they didn’t like how we were doing it. We had to reinvent the way recruitment services were being delivered. Productised our service with the help of digital technology.
- Big investment in development team Constant race against time – Tasks took much longer than we planned You have to have deep pockets - Once you start down that road you have to keep going Trust your staff - Come from a background of managing a service business. Managing a technology product is different as you have to be able to have complete trust in the leader you put in charge of development. You could end up with the wrong technology. One that’s not scalable and would require having to be written all over again and then your investment would be lost.
- Solutions to problems – What this allowed us to do Risk / Reward Increased visibility – Increased trust - Provided clients with a login for visibility – Allowed them to see what we were doing – Partnership approach (Assured Delivery – 3 month guarantee – Relating this to the use of our technology) Increased branding - Created the 9-20 network to escalate clients brands onto a level playing field with the larger brands. ( Allowed us to decrease costs for clients (This is why we won back office award) Came up with quickpost & mini assured – If don’t want to pay full fee this gave them a cost effective way of getting candidates
- Splitting the cost – Split them over 6 phases 3 months guarantee – Partnership approach Reduced costs - Creation of cost effective services. Talent magnet for companies looking to do volume
- Launched Firefish Software (Technology was award winning so we productised it out with 9-20 and began Firefish in January 2010)
- Direct companies looking to do the recruitment themselves Targeting Recruitment agency's