Poppies

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Manuela Szekely

Negócios Economia e finanças

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Presented at Must Have Local Search Tactics, SMX West 2013 (#smx #22D) Session Description: If you cater to a local clientele, local search is an essential channel. But the current state of local search is messy, with confusing options, variations and alternatives. Don’t waste your time trying to piece together this multi-layered puzzle – in this session, our seasoned local search experts will help you navigate the maze and get your business on the map when and where people are searching for your goods or services.

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When dealing with metrics, most Agile or Lean teams begin with a Burndown Chart. Unfortunately, that is also where most of them stop. While a Burndown Chart is a great first step, it only provides a small sliver of the information the team has access to. In this talk, we’ll be starting at the beginning with what a Cumulative Flow Diagram is, how it relates to a Burndown Chart, its advantages, and where it too ultimately stops. We’ll then look at additional information radiators that the team can easily use based on existing data to provide transparency to stakeholders and the raw material for continuous improvement.

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Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine. "Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine? If you take everything we do in the world simplistically, there’s a whole bunch of stuff that’s repeatable and there’s a whole bunch of stuff that’s creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true. There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. They’re inventing, they’re judging and they’re building trust. And it’s not that machines cannot do these things, it’s just that humans still do them best."

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