2. Social Media Ecosystem Social Promotion platform Social Publishing platform Internal (employee) Facing External (Customer) Facing Content marketing Platform Social AD Platform Technology providers Publishers Publishers Enablers Social Networks Micro Blogs Blogs Forums Virtual Worlds Live cast Social Advertising Platforms Social Marketing Management Blogging Platforms Social Media Analytics URL Shortners Location Aware Apps Plug-ins / Widgets Community Platforms Traditional Publishers Stream Platform Social Ad Networks Listening Platform Social Graph Data Social Search Content Sharing Content Curation Photo Sharing Social Business Software Commerce Platform Social Games Social Apps