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Test Driven Product Development Product Summit 2014

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My Product Summit 2014 talk. Lean Startup is fundamentally changing how we approach modern product development. In this talk, David J Bland will speak to his experiences with advising startups and Fortune 500 companies on applying a test driven, lean startup approach to product development.

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Test Driven Product Development Product Summit 2014

  1. 1. Test Driven Product Development Thursday, September 20th, 2014 @davidjbland David J Bland
  2. 2. Product Death Cycle @davidjbland
  3. 3. “We launch a 2014 product with a 1970’s software process using management techniques from the 1920’s.” @davidjbland
  4. 4. Eric Ries – The Lean Startup start here @davidjbland
  5. 5. Requirements = Hypotheses @davidjbland
  6. 6. We believe that [doing this] For [these people] Will result in [this outcome] We will know this is true when [quantitative/qualitative] @davidjbland
  7. 7. What do you measure? @davidjbland
  8. 8. Empathy Stickiness Growth Adapted from Croll & Yoskovitz @davidjbland
  9. 9. Testing for Empathy Quantitative: Acquisition Activation Qualitative: Awareness Hopefulness Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper @davidjbland
  10. 10. Testing for Empathy Have the problem? Aware of the problem? Actively seeking a solution? Hacked together a solution? @davidjbland
  11. 11. Testing for Stickiness Quantitative: Activation Retention Qualitative: Hopefulness Satisfaction Adapted from Croll, Yoskovitz, @davidjbland McClure, Vlaskovitz, Cooper
  12. 12. Testing for Stickiness Signing up? Using it more than once? Opening your emails? Willing to talk to you? @davidjbland
  13. 13. Testing for Growth Quantitative: Referral Revenue Qualitative: Satisfaction Passion Adapted from Croll, Yoskovitz, @davidjbland McClure, Vlaskovitz, Cooper
  14. 14. Testing for Growth Giving you money? Telling their friends? Writing about you? Asking for more? @davidjbland
  15. 15. Stop assuming our requirements are based in reality. @davidjbland
  16. 16. Stop efficiently delivering products that no one uses. @davidjbland
  17. 17. Start ruthlessly testing our assumptions. @davidjbland
  18. 18. Start building products that matter. @davidjbland
  19. 19. Thank You! david@neo.com @davidjbland

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