Gamification is more than a buzz word in the hype driven technology world. The idea is very simple – people are more likely to participate in gamified applications. We at 7Summits believe that badges and leaderboards have their place, but they are a part of a larger, more interesting opportunity around driving change and transformation in organizations. 7Summits strongly advocates having a comprehensive set of management, governance, measurement, monitoring and analytics capabilities. In addition to having a clear and comprehensive social business strategy as a guide, specific tactics for ongoing activation of the community are required to address not only change and cultural challenges, but also to create the appropriate motivations, incentives and clear calls to action. This whitepaper highlights how gamification can be a key motivator for both internal and external audiences.

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