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 @getlaunchrock
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3,000+ customers
StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen.
http://stylemint.com/




                        your@email.com

                                                    powered by
StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen.
                         http://stylemint.com/




                                                                                  amandawen Amanda Wen
                                                                                  I just signed up for access to Mary-Kate Olsen and Ashley
Amanda Wen recommends a link.                                                     Olsen's new line! #launch http://t.co/l9Az4Ho via @MyStyleMint
join me! it feels so good over here.                                              37 seconds ago

                   StyleMint - An exclusive t-shirt collection designed
                   by Mary-Kate Olsen and Ashley Olsen.                           prettybirdie Ashley Lu
                   stylemint.com
                                                                                  I can’t wait! I just signed up for access to Mary-Kate Olsen and
                   I just joined Mary-Kate Olsen and Ashley Olsen's
                   StyleMint pre-launch email list! I'm first in line to
                                                                                  Ashley Olsen's new line! #launch http://t.co/l9Az4Ho via
                   access StyleMint.com, an exclusive t-shirt collection          @MyStyleMint
                   styled just for me that launches July 2011. Join me!           1 minute ago
                   #launch

    29 minutes ago · Like · Comment · Share
                                                                                  HilaryTurner Hilary Turner
                                                                                  I just signed up for access to Mary-Kate Olsen and Ashley
                                                                                  Olsen's new line! #launch http://t.co/l9Az4Ho via @MyStyleMint
                                                                                  1 minute ago
Launched all sorts of things

Olsen Twins’ t-shirt line

Private airline

Hair products

Independent film

Musicians
We’ve learned that…

People share…                 Our customers love…

• Things that resonate        • Amplification

• To raise status             • Higher conversion rate

• For collective experience   Our customers want…

• To exchange value           • User insights

                              • Robust communication solution
Search    Social Networks   Relationships




Web 1.0        Web 2.0         & Beyond
user acquisition & understanding



User Management       Marketing      Social Insights
    Infrastructure     Referrals        Engagement

    Relationships      Preferences      User Insights
Jameson Detweiler
CEO

Sean McCullough
Chief System Architect & Engineer

Zachary Melamed
Lead Developer

Thomas Knoll
Chief of Product & Relationships
Investors                                                                        Advisors
      500 Startups                         Venture51                                  Hiten Shah
      Dave McClure & Crew                  Early Stage Fund (Investor in Kiip)         CEO of KISSmetrics




      Paige Craig                          Dharmesh Shah                               Nicole Patrice Johnson
      CEO at BetterWorks                   Founder of HubSpot                          COO Special Projects at Founders Fund




      David Tisch                          Ryan Holmes                                 Stephen Gill
      Managing Director of TechStars NYC   CEO of HootSuite                            RightAction & Leadnomics




      Scott Becker                         Diego Berdakin                             Gabriel Weinberg
      Invite Media Co-Founder              President of BeachMint                      DuckDuckGo Founder




      Paul Bricault                        Stephen Gill                                Ryan Holmes
      Partner at GreyCroft                 RightAction & Leadnomics                    CEO of HootSuite




      Mike Edwards                         Adrian Stone
      Founding Partner at InitioGroup      AngelCube Co-Founder




      David Famolari                       Daniel Wolfson
      Day2 Ventures                        Wolfson Group
Raising Big BUCK$
jameson@launchrock.com
   angel.co/launchrock

    @getlaunchrock

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LaunchRock

  • 1. we get users @getlaunchrock angel.co/launchrock
  • 2. fans Getting users is hard customers
  • 6. StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen. http://stylemint.com/ your@email.com powered by
  • 7. StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen. http://stylemint.com/ amandawen Amanda Wen I just signed up for access to Mary-Kate Olsen and Ashley Amanda Wen recommends a link. Olsen's new line! #launch http://t.co/l9Az4Ho via @MyStyleMint join me! it feels so good over here. 37 seconds ago StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen. prettybirdie Ashley Lu stylemint.com I can’t wait! I just signed up for access to Mary-Kate Olsen and I just joined Mary-Kate Olsen and Ashley Olsen's StyleMint pre-launch email list! I'm first in line to Ashley Olsen's new line! #launch http://t.co/l9Az4Ho via access StyleMint.com, an exclusive t-shirt collection @MyStyleMint styled just for me that launches July 2011. Join me! 1 minute ago #launch 29 minutes ago · Like · Comment · Share HilaryTurner Hilary Turner I just signed up for access to Mary-Kate Olsen and Ashley Olsen's new line! #launch http://t.co/l9Az4Ho via @MyStyleMint 1 minute ago
  • 8. Launched all sorts of things Olsen Twins’ t-shirt line Private airline Hair products Independent film Musicians
  • 9. We’ve learned that… People share… Our customers love… • Things that resonate • Amplification • To raise status • Higher conversion rate • For collective experience Our customers want… • To exchange value • User insights • Robust communication solution
  • 10. Search Social Networks Relationships Web 1.0 Web 2.0 & Beyond
  • 11.
  • 12. user acquisition & understanding User Management Marketing Social Insights Infrastructure Referrals Engagement Relationships Preferences User Insights
  • 13. Jameson Detweiler CEO Sean McCullough Chief System Architect & Engineer Zachary Melamed Lead Developer Thomas Knoll Chief of Product & Relationships
  • 14. Investors Advisors 500 Startups Venture51 Hiten Shah Dave McClure & Crew Early Stage Fund (Investor in Kiip) CEO of KISSmetrics Paige Craig Dharmesh Shah Nicole Patrice Johnson CEO at BetterWorks Founder of HubSpot COO Special Projects at Founders Fund David Tisch Ryan Holmes Stephen Gill Managing Director of TechStars NYC CEO of HootSuite RightAction & Leadnomics Scott Becker Diego Berdakin Gabriel Weinberg Invite Media Co-Founder President of BeachMint DuckDuckGo Founder Paul Bricault Stephen Gill Ryan Holmes Partner at GreyCroft RightAction & Leadnomics CEO of HootSuite Mike Edwards Adrian Stone Founding Partner at InitioGroup AngelCube Co-Founder David Famolari Daniel Wolfson Day2 Ventures Wolfson Group
  • 15. Raising Big BUCK$ jameson@launchrock.com angel.co/launchrock @getlaunchrock