[PREMONEY 2013] Jeff lawson

1. We are Software People Jeff Lawson @jeffiel Thursday, June 27, 13

2. We are Software People Thursday, June 27, 13

3. We are Software PeopleAnd our time is now. Thursday, June 27, 13

4. Thursday, June 27, 13

6. *Fictional Reenactment Thursday, June 27, 13

16. We’re a software company. Thursday, June 27, 13

18. Who are Software People? Thursday, June 27, 13

19. Who are Software People? Hint: writing code does not a Software Person make. Thursday, June 27, 13

20. through the lens of software Thursday, June 27, 13

22. Not just developers Thursday, June 27, 13

23. Not just developers Product People CEOs Developers Operations People CFOs Customer Service People Sales Marketing Thursday, June 27, 13

25. say: “how can software solve this?” Thursday, June 27, 13

27. believe any problem can be solved once it’s in the domain of software. Thursday, June 27, 13

29. Software People Thursday, June 27, 13

30. solve problems with magnetic particles. Software People Thursday, June 27, 13

32. Nowis the best time ever to be a Software Person for two reasons Thursday, June 27, 13

34. More and more world’s problems are addressable by Software People. Thursday, June 27, 13

35. More and more world’s problems are addressable by Software People. Less and less non-software problems hinder progress of Software People. Thursday, June 27, 13

37. More and more of the world’s problems are addressable by Software People Thursday, June 27, 13

39. Software Thursday, June 27, 13

40. World WorldSoftware Thursday, June 27, 13

44. Text Input Text Output Thursday, June 27, 13

46. Audio Video Thursday, June 27, 13

48. Numerical Problems 50’s-60’s Thursday, June 27, 13

49. Textual Problems 70’s-80’s Numerical Problems 50’s-60’s Thursday, June 27, 13

50. Media Problems 90’s-00’s Textual Problems 70’s-80’s Numerical Problems 50’s-60’s Thursday, June 27, 13

51. Everything Else Problems 10’s-20’s Media Problems 90’s-00’s Textual Problems 70’s-80’s Numerical Problems 50’s-60’s Thursday, June 27, 13

52. Software Thursday, June 27, 13

53. Sensors ActuatorsSoftware Thursday, June 27, 13

54. Sensors ActuatorsSoftware Thursday, June 27, 13

55. Sensors Actuators Sensors Sensors Sensors Sensors Sensors Sensors Actuators Actuators Actuators Actuators Actuators Actuators Software Thursday, June 27, 13

58. 3 Accelerometers Proximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras 2 Microphones 2 Speakers Thursday, June 27, 13

60. Programmatically control 15 billion devices worldwide Thursday, June 27, 13

63. SMS Thursday, June 27, 13

64. SMS Sensors ActuatorsSoftware Thursday, June 27, 13

71. Minimalism Thursday, June 27, 13

72. Minimalism is software ﬂexibility Thursday, June 27, 13

74. Not Software People Thursday, June 27, 13

75. Not Software People Software People Thursday, June 27, 13

76. Software People Thursday, June 27, 13

89. You might not be Software People when... Thursday, June 27, 13

90. You might not be Software People when... Thursday, June 27, 13

92. Minimal Telephone Hardware Thursday, June 27, 13

93. Minimal hardware implementation to preserve the power of software. Thursday, June 27, 13

95. More and more world’s problems are addressable by Software People Thursday, June 27, 13

97. Less and less non- software problems hinder progress of Software People. Thursday, June 27, 13

100. Server hardware Networking Racks HVAC Power Real Estate! Thursday, June 27, 13

101. Server hardware Networking Racks HVAC Power Real Estate! Not Software People Thursday, June 27, 13

102. Server hardware Networking Racks HVAC Power Real Estate! Software PeopleNot Software People Thursday, June 27, 13

105. Hardware & Software Professional Services Carrier Contracts Negotiations Lawyers Thursday, June 27, 13

107. Software PeopleNot Software People Thursday, June 27, 13

109. We are Software People And our time is now. Thursday, June 27, 13

111. User expectations have changed. Thursday, June 27, 13

115. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In Thursday, June 27, 13

119. Focus on the user. Thursday, June 27, 13

120. Focus on the user. Or you’re in serious risk. Thursday, June 27, 13

122. Software People move fast. Thursday, June 27, 13

123. Software People move fast. Iterate quickly. Thursday, June 27, 13

124. Software People move fast. Iterate quickly. Ship constantly. Thursday, June 27, 13

125. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Thursday, June 27, 13

126. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Become one, or lose to them. Thursday, June 27, 13

128. Competition is closer than ever before. Thursday, June 27, 13

129. Competition is closer than ever before. Thursday, June 27, 13

131. Social Media Thursday, June 27, 13

132. Social Media Thursday, June 27, 13

134. Organizations are measured by the customer experience they create at scale for every customer. Thursday, June 27, 13

135. Organizations are measured by the customer experience they create at scale for every customer. Only Software People can do that. Thursday, June 27, 13

137. I believe in software people™. Thursday, June 27, 13

139. We are the army of 1’s and 0’s. Thursday, June 27, 13

141. We are rebuilding the world through the lens of software. Thursday, June 27, 13

143. We are Software PeopleAnd we will win. Thursday, June 27, 13

144. We are Software People Thursday, June 27, 13

145. We are Software People Jeff Lawson @jeffiel Thursday, June 27, 13

[PREMONEY 2013] Jeff lawson

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