The document discusses the design of Lyft, a peer-to-peer ridesharing marketplace. It describes how Lyft started as a single app with two modes for drivers and passengers and how critical mass was needed to reach enough drivers and passengers. It also explains how they worked to recruit both new drivers and convert existing passengers to drivers by adding features like a discoverable entry point in the app navigation bar. The goal was to build a community-powered platform focused on people.

1. Designing a Peer-to-peer Marketplace

2. What is Lyft?

3. Your Friend With a Car
1,000,000+
rides completed
18 cities & growing

4. Stacey’s story

5. More than a transaction
Stacey
Stacey’s shoes

6. Supply & Critical Mass

7. No Chicken, No Egg; No Egg, No Chicken
No
Chicken
No
Egg

8. Find a chicken, raise a farm
Reaching critical mass in SF

10. 2 Apps?
Passenger app & Driver app
Passenger
app
?
Driver
app

11. Great guests make great hosts

12. 1 App
With 2 Modes
Passenger
app
Driver
app
+

13. 1 App
With 2 Modes
Driver
Passenger

14. Critical Mass
Availability is our
most important
feature

15. Throttling demand
Keep power users happy, get newbies excited, recruit drivers
… and not get hammered by unmet demand
Wait List, Oct 2012

16. Community-powered Supply
Early days, no mode switcher, just a promo

17. Blurring lines

18. A discoverable entry point
Curiosity
Converting passengers
A simple change with a big impact. True peer-to-peer.

19. Driver Leads via App
8x wk/wk growth
Nav bar entry point launched
DRIVER LEADS
700
525
350
175
JAN 7
MAR 4
WEEK (JAN-APR 2013)
APR 29

20. Lyft Drivers
USE LYFT AS PASSENGER
37%
27%
73%
36%
WERE PASSENGER FIRST
ARE DRIVERS ONLY

21. The Lyft Community
Community-powered, people-focused.

22. The Lyft Community

23. Thank You Warmgun!
frank@lyft.com • @frankyoo