This document discusses hacking the Facebook funnel to maximize revenue. It emphasizes understanding the audience by considering who they are talking to and their goals. It also stresses focusing on the desired reaction from the audience rather than just predicting outcomes. The key is to use different Facebook ingredients like pages, ads, photos and videos to engage the audience in a conversation and drive conversions that are tracked for optimization.

1. HACKING THE
FACEBOOK
FUNNEL

2. MONEY
SHOT

3. The Facebook Funnel
AUDIENCE
MESSAGE
REACTION

4. *Focus on the Desired Reaction
AUDIENCE
MESSAGE
REACTION

6. AUDIENCE =
REVENUE

7. @gomattymo

9. John Wanamaker
“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.”

10. HEY, DOC…

11. HELP ME!

12. THIS *SHOULD*
HELP YOU.

13. IT’S MORE
LIKE…

14. THROWING A
PARTY

15. PLAYING A
CONCERT

16. COOKING
FOOD

17. SELLING
LEMONADE

18. FALLING IN
LOVE

19. ITS ALL ABOUT
PEOPLE &
INGREDIENTS

20. NOW
THINK.

21. WHAT

22. KIND

23. OF

24. INGREDIENTS

25. DO

26. YOU

27. HAVE?

28. What kind of
ingredients
do you have?

29. &

30. WHO

31. ARE

32. YOU

33. TALKING

34. TO?

35. Who are you
talking to?

36. NOW
THINK.

37. WHAT ARE
YOUR GOALS?

38. OPINION

39. CLICKS

40. AWARENESS

41. VIEWS

42. REGISTRATION
S

43. SALES

44. THEN
THINK.

45. WHO IS MY
AUDIENCE?

46. THE HACK

50. UNDERSTAND YOUR AUDIENCE

51. NOW
THINK.

52. WHAT ARE THE
INGREDIENTS?

53. FAN PAGES

54. MARKETPLACE
ADS

55. THE
NEWSFEED

56. PHOTOS

57. VIDEOS

58. TEXT

59. LINKS

60. SPONSORED
STORIES

62. PREDICTING
IS NEARLY IMPOSSIBLE.
REACTING
IS THE FUTURE.

63. Use Data

64. THE HACK is CONVERSATIONAL PRODUCTS

65. DOLLARS IN
MUST BE LESS THAN
DOLLARS OUT.

67. TRACK CONVERSIONS VIA ADS AND POSTS
Landing Page
Click
Optimize
Tracking
Purchase

71. @gomattymo