GENRE Research

MUSIC GENRE
Music genre - or simply genre - refers to the style of music.
There are many different types of genres but some of the most
popular ones are:
Classical
Jazz
Rock
Punk
Pop
Rap
Hip-Hop.

SIGNIFICANCE OF MUSIC GENRE
Understanding genre is also key to understanding audiences. Genres
- or more specifically, sub-genres - tend to have a culture all their
own. Fans of a particular sub-genre of music may tend to flock to the
same kinds of venues and same kinds of shops, listen to the same
radio stations, watch the same movies and use the same websites.
This kind of information is invaluable when it comes to promoting
and marketing music and putting together live shows. If you're in or
representing, say, a punk band - a sub-genre with a very clearly
defined culture of its own - then you can increase your chances of
success by understanding where punks fans go for their music in any
given area. It will help you reach the right listeners every time,
increasing your chances of success. In fact, understanding the
identity of a sub-genre can even help direct the design of your cover
art and merchandise - or dictate whether you need these things at all.

Identifying genre will also help musicians and their representatives
choose the right labels to approach with their music and can even
help them decide if they need a label at all. Whereas music in the pop
genre benefits from having a major label behind it, indie rock can
thrive on an indie imprint - and can be self-released much easier
than a record by an unknown pop artist.

MY SONG
For my music video I have chosen ‘Shut up and dance’ cover by
Twenty One Two which belongs to ‘Pop-Rock’ genre.

POP ROCK
As the song I have chosen belongs to the genre of ‘Pop Rock’ so I will
be focusing on this genre in my research.
The origins of the pop rock genre come from the early 1950’s where
the guitar and bass guitar accompanied such singers as Elvis Presley
and chuck berry. This music was popular and catchy to the public yet
had the original hints of rock which has changed ever so much over
the years.
As time moved on so did the pop rock genre although now it had
became that umbrella term over many bands and sub genres.
Mainstream rock went into soft and hard rock. Soft rock involving
Fleetwood mac and rod Stewart and hard rock being led zeppelin and
the punk scene which had by now developed into a massive scene
with the Ramones, the clash and the sex pistols leading the way.

The bands from America which made the new scene of pop rock as we
know it today with bands being male fronted with the iconic style and
somewhat childish nature of partying. Blink 182, foo fighters, red hot
chilli peppers and green day being on the horizon in this era. This
style echoed across the us and uk. The style was a mix of punk
rhythms with a mix of catchy pop culture which seemed to speak to
the masses. Even groups could mix grunge with pop to make post
grunge under the pop rock banner In the form of nirvana.
Pop rocks resurgence continued into the early 2000’s with new
upcoming bands who were really just teens playing for the fun of it yet
getting a lot of public attention. Yet, rock as a whole took a serious
blow and was almost swiped from the top 40’s. The bands worldwide
knowledge was selling but not selling in masses. Bands image became
one of rebellion and linked to skating. Blink 182 lead this style of pop
rock into the new century.

TWENTY ONE TWO
Twenty One Two is a band consisting of two members Mikael Olsson
and Rickard Lindvall.They are also youtubers and upload covers of
different songs.
I am using their cover of ‘Shut up and dance’ by Walk The Moon.To
use this song I contacted them and asked for their permission which
they granted me through an email.
They do many different covers of different songs because of which
they do not have a single genre of music but still their music revolves
mostly around ‘Rock’ genre as one member plays guitar and other
plays drums.
As of right now they have 78,000+ subscribers on youtube.

TWENTY ONE TWO