Presentation by Kristina Hoeppner (Catalyst IT) at WOSSAT on 18 March 2021. The original video was posted at https://www.youtube.com/watch?v=eWY4wEMqemU Live slides: https://slides.com/anitsirk/evolution-of-a-brand Recording: https://youtu.be/87XrCsv11ds License: Creative Commons BY-SA 4.0

1. Evolution
of a brand
Kristina Hoeppner // Catalyst
// WOSSAT
18 March 2021
@anitsirk
Presentation: Creative Commons BY-SA 4.0+ unsplash.com/photos/opkaRk20tAw

2. Recording: youtu.be/87XrCsv11ds 

3. Hypothesis 1
We need designers on a project.

5. Hypothesis 2
We want the new and contemporary.

6. In the beginning...
First commit
Penny Leach
27 Sep. 2006
First mention
of a theme
9 Oct. 2006
Evonne Cheung
starts
6 Nov. 2006

7. The design brief
"Web 2.0 shiny and make it pop"

14. 1Define who you are

15. 2Design your project

16. 3Aesthetics change

17. 4Thank a designer

19. Contact
Kristina Hoeppner



kristina@catalyst.net.nz
anitsirk
catalyst.net.nz
