Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.

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FOLLOW THESE 5 STEPS TO
SOCIAL MEDIA ENLIGHTENMENT
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(Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)
Sources:
1. “Which Social Media Accounts Really Matter and Why.” Which Social Media Accounts Really Matter and Why. N.p., n.d. Web. 26 Oct. 2016.
<https://blog.kissmetrics.com/which-social-accounts-matter/>.
2. Patterson, Michael. “Social Media Demographics for Marketers.” Sprout Social. N.p., 29 Oct. 2015. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/new-social-media-demographics/>.
3. Jackson, Dominique. “Best Social Media Channels for Your Business | Sprout Social.” Sprout Social. N.p., 25 Apr. 2016. Web. 26 Oct. 2016.
<http://sproutsocial.com/insights/social-media-channels/>.
4. Beese, Jennifer. “6 Social Media Trends Taking Over 2016 | Sprout Social.” Sprout Social. N.p., 31 Mar. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-trends/>.
5. “Social Media Management Software | Sprout Social.” Social Media Management Software | Sprout Social. N.p., n.d. Web. 26 Oct. 2016. <http://www.sproutsocial.com/>.
6. Levy, Scott. “How to Choose the Best Social Media Platform for Your Business.” Entrepreneur. N.p., 2 Dec. 2013. Web. 26 Oct. 2016. <https://www.entrepreneur.com/article/230020>.
7. DeMers, Jayson. “The Top 7 Social Media Marketing Trends Dominating 2016.” Forbes. Forbes Magazine, 1 Aug. 2016. Web. 26 Oct. 2016.
<http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#2a69bda05da7>.

Online surveys
Email polls
Verbal asks
Stay on top of these platform capabilities and trends:
1 Center on the sites your target market uses most
Balance social media capabilities
with available resources
?
Ask
Age
Gender
Income
Education
Use
demographics
Your company name
Your product lines
Your competitors
Explore
company mentions
on social media
Pinterest®
Highly visual and
great for brands with
stunning photos
or videos.
Twitter®
Short, text-like posts are
best for companies looking
for real-time engagement.
Think breaking
news, updates or
announcements.
Facebook®
Businesses looking to build
relationships may choose this
platform to give customers
a back-stage pass to the
people behind
the logo.
LinkedIn®
Good fit for organizations
looking to forge
connections, engage in
group discussions and
showcase expertise.
YouTube®
Best for companies looking
to share how-to videos,
product or service demos,
or new and unusual
product features.
Take a closer look at these
platforms and their uses.
3 Be mindful when choosing your platform
Large
Facebook
Twitter
LinkedIn
Google+®
Discover more about
various-sized platforms.
Small
Tumblr®
StumbleUpon®
Reddit®
Medium
Pinterest
Instagram®
YouTube
Foursquare®
Yelp®
Niche
Shared interest
Industry-related
4 Be aware of the presence of large, medium,
small and niche platforms
5 Become a social media guru
www.4imprint.com
Check out more
content about
Platform Overload:
PodcastBlue Paper®
Video
ACHIEVE SOCIAL MEDIA
FOR BUSINESS ENLIGHTENMENT
WITH THESE EASY STEPS.
Content
rules
Be relevant to
ensure your content
gets seen
Live
streaming
Demand for live
interaction is on
the rise
Changing
social interaction
One-sided
conversations
Customer service
messaging
Personalization
Customized
content
Social
media apps
In-app search functions
Embedded content
Personal digital
assistants
Follow the link for
more on becoming a
social media master.

Schedules
Staffing
Budget
Follow the link for more
on balancing capabilities
with resources.
Take a deep breath!
HOW TO BE ONE
WITH SOCIAL MEDIA
BEING PRESENT ON
SOCIAL MEDIA CAN PROVIDE:
PLATFORM OVERLOAD
Legitimacy
Sustainability
Overload!
Opportunity
for
engagement
Learn more about
social media for
business.
Ommm!