Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
11. • Design for the right audience.
• Work differently. Think like a hacker
• “Simplicity is the Ultimate Sophistication”-LDV
• Create something share-worthy.
• Your competition is not the competition . Be disruptive.
• It’s a marathon and a sprint.
#Thanks Source: Tune, Not verified by App stores or TB Sales Data
Notas do Editor
This is mobile web + app
This is an opportunity to leapfrog the competition by reinventing the qsr experience and transforming how we create and sustain relationships with consumers
- Reinventing QSR experience to deliver additional convenience and value
- Transforming relationships based on in-the-moment value
All of this drives to incremental visits (and potentially incremental revenue)