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@jeffmjenkins
resident disruptor, Taco Bell
4A’s Transformation
March 24, 2105
#IWWIWWIWI
or “Why Mobile Matters”
Why Mobile?
*http://www.adweek.com/socialtimes/smartphones/480485
The Cusp of Commerce
FreedomFirst Job
Mobile Now_ Jeff Jenkins_Jjenkins mobile v1
Mobile Now_ Jeff Jenkins_Jjenkins mobile v1
Abolish Old School thinking
What is This?
Top 20 Ad by Fast Company
• No radio buttons or switches
• Every screen is shareable
Mobile Now_ Jeff Jenkins_Jjenkins mobile v1
Be Bold. Live Mas.
UnexpectedNew Platforms
What would you do if you had no
budget?
Mobile Now_ Jeff Jenkins_Jjenkins mobile v1
• Design for the right audience.
• Work differently. Think like a hacker
• “Simplicity is the Ultimate Sophistication”-LDV
• Create something share-worthy.
• Your competition is not the competition . Be disruptive.
• It’s a marathon and a sprint.
#Thanks Source: Tune, Not verified by App stores or TB Sales Data

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Mobile Now_ Jeff Jenkins_Jjenkins mobile v1

Notas do Editor

  1. This is mobile web + app This is an opportunity to leapfrog the competition by reinventing the qsr experience and transforming how we create and sustain relationships with consumers - Reinventing QSR experience to deliver additional convenience and value - Transforming relationships based on in-the-moment value All of this drives to incremental visits (and potentially incremental revenue)